August Webinar:
Healthcare Marketing -
6 Proven Tactics for Building a Digital Foundation to Grow Revenue & Build Your Practice Online
You already know digital marketing is key to finding new patients and growing your practice, but does your practice have the strong digital foundation needed to make it happen? Don’t miss this opportunity to learn what healthcare organizations need to gain traction, increase visibility, and drive patient conversions in a crowded, competitive market.
We answered these questions:
- How do today's patients choose a healthcare provider?
- What can I do to reach more patients and keep them engaged?
- What will it take to show up in top search results?
SPEAKER
Ryan Files
Lead Digital Consultant, Healthcare Specialist
With over 8 years in digital marketing (4 of them specializing in healthcare), Ryan is a recommended advisor for healthcare professionals coast to coast on the digital marketing strategies needed to increase visibility, drive patient acquisition and generate revenue for growing their practices. Competitive by nature, Ryan is fueled by a desire to help motivated healthcare professionals build the marketing foundations that create the most opportunities to dominate their markets.
SPEAKER
Heather Kernan
Executive Digital Consultant, Healthcare Specialist
Heather is recognized as a leader in healthcare marketing and earned her reputation for setting healthcare professionals up for growth and success in competitive markets. A true digital marketer, Heather is passionate about branding, patient acquisition, and ROI using proven foundational strategies that help secure top positions across multiple channels.
April Webinar:
Appealing to Your Buyer
Learn about what factors cause your potential customer to choose between you and your competitors, what you can add to your website to better appeal to buyers, and how you can get Google to recommend your business more.
We answered these questions:
- Why would someone choose my competitor over me?
- What can I add to my website to get more leads?
- How do I improve the quality of the leads I'm getting?
SPEAKER
Jon Bowerman
HLM Co-Founder and CTO
Jon Bowerman drives product innovation, technology, and marketing at HLM. Jon is responsible for architecting HLM's proprietary MYCE™ platform and Footprint™ technologies - continually positioning the company ahead of a fiercely competitive industry.
Jon currently sits on the advisory board of the Specs Howard Graphic Design Program and received a Bachelor of Science in Architecture from the University of Michigan in 2004. Outside of HLM, Jon runs a non-profit Kids Draw Bob focusing on improving the mental health of children through art. He enjoys golf, illustration, drinking beer, and traveling with his family.
March Webinar:
How to Get More Google Reviews
Learn about how many consumers actually read reviews, what you need to know about Google reviews, and how to get more of them.
We answered these questions:
- Do customers actually read reviews?
- How do I handle bad reviews?
- What can I do to get more reviews?
SPEAKER
Lauren Hawkins
Performance Mgmt Director
Lauren is a passionate leader with a wide skill set and a desire for continuous learning. I have a deep connection to community involvement and engagement along with a fascination for child and adult learning. I practice Servant Leadership and lead my peers and team with the end in mind. My purpose in my personal and professional life is to "uplift those around me so that they feel the spirit of humanity."
February Webinar:
Practical Ways to Convert More Leads on Your Website
Learn about practical ways you can improve your website to convert more leads, including how to make your navigation easier, what makes up the best lead forms, and how your messaging can have more of an impact.
We answered these questions:
- How do you take your website from good to great?
- Do I need a new website or will a few tweaks make a big difference?
- How do I better understand what my customers want?
- How do I convert more leads from my website?
SPEAKER
Chris Ditty
Creative Director
Chris directs and guides the teams that create the brand, content, and design strategies for HLM’s clients. From successful product design and development within the automotive aftermarket industry to brand building, marketing and sales growth in the professional and healthcare fields, his approach has always been the same- producing results based on understanding, educating and supporting a given target market.
2022 On-Demand Webinars Coming Soon!
All webinars are 100% FREE to attend!