Technology: Dashboard Systems, MYCE, Footprint

Footprint^™ helps make smarter decisions in a more connected world with

Superior Intelligence

The difference in digital marketing between one company getting more visibility than another is razor thin and getting more competitive every day. Footprint^™ powers your campaign’s performance, insights, tools, and connects everything together in a way to allow you to effortlessly make smarter decisions and grow your business.

More Control

Ever missed a big opportunity waiting two weeks for your digital marketing company to update your site? That’s no longer an issue with HLM. We put you in the driver’s seat as much as you’d like to be. You have the ability to make quick changes with confidence and take control of the information presented to your potential customers as often as you would like.

MYCE^® is the website CMS (Content Management System) we developed to outperform the competition and enable you to make changes easily. In fact, MYCE stands for Manage Your Content Easily. For once you’ll feel like the wind is at your back.

Blazing Speed

We take speed seriously, really seriously. Why? Because so does Google. Google has publicly announced speed as a large contributing factor in who outranks their competition.

Every website we build is on the MYCE platform hosted on our finely-tuned, screaming fast servers for the ultimate performance.

MYCE^® Advantages

Platform	MYCE	Wordpress	Squarespace, Wix, Weebly
Core Purpose	Originally designed as the optimal platform for search engine optimization and to scale with a business as it grows.	Originally designed as the optimal platform for blogging and give freelancers and community contributors the option to provide plugin code.	Originally designed for a DIY business owner to create their own nice looking basic website.
How is it Built?	Built by expert, in-house HLM developers, run through a rigorous performance testing process including multiple device and browser testing, speed benchmarking, and peer code review.	If built by expert, in-house HLM developers, you're in great shape as your site goes through the same process as MYCE. Accessible by freelance developers or internal staff which may often turn into a spaghetti mess of code which requires a full rebuild every few years to clean it up.	Built by business owners by picking a template and writing all their own content and doing their own photo editing.
Freedom of Design and Features	Designed to be as robust and flexible as necessary to meet the needs of growing businesses of nearly every size. Design and features can be built custom to meet the needs of the individual business and tested to fully work within the MYCE system.	Designed to be as robust and flexible as necessary to meet the needs of growing businesses of nearly every size. To meet the needs of business owners, plugins developed by 3rd party vendors are selected. These plugins may or may not be kept up-to-date by the original developer and may or may not work together on the same site.	Designed to support basic visual needs of a business. Limited to template chosen for website and existing basic features.
Does it Have Benefits for SEO?	MYCE is the fastest CMS platform for a website. Speed has been publicly announced by Google to be a top contributor to how a business will rank in a Google search on a mobile device. MYCE has a built-in auto-image optimization technology which makes sure every image has an optimized alt tag. MYCE has Auto Meta Creation which will auto create Meta title and description information based on the page or post and auto-configure the correct canonical for the page. MYCE has a built-in technology to handle 301 redirects so your existing links and SEO equity is not lost with a new launch of your site. MYCE is built with condensed CSS and JS files which are delivered with Gzip compression to optimize performance and limit load time.	Wordpress is not primarily designed for SEO, however plugins can be added to add some necessary SEO elements. Wordpress sites output several CSS and JS files which add additional server requests and slow down performance.	These platforms are highly not recommended if SEO is a consideration due to very limited ability to perform any SEO optimization. These platforms output several CSS and JS files which add additional server requests and slow down performance.
How is Your Site Maintained?	All aspects of security, performance, and new features are built, tested, and kept up-to-date by expert, in-house HLM team. If there’s a new security, feature update, or technology enhancement for SEO, your site will automatically get the update. Content can be easily updated by a non-tech savvy business owner.	Security and performance of your site are maintained by the HLM team. Multiple plugins can be added which are kept up-to-date (hopefully) by the original developer. After every new Wordpress update, all plugins need to be checked to make sure they are still secure and still continue to work. Content can be easily updated by a non-tech savvy business owner.	Content can be easily updated by a non-tech savvy business owner.
How is Spam Prevented?	Integrated, industry leading spam blocking for forms without the need for Captcha.	To prevent spam, may need to rely on difficult Captcha question which is proven to reduce conversions.	Relies on difficult Captcha question which is proven to reduce conversions.
Is it ADA Compliant?	Yes, MYCE is built to be ADA compliant so that all users, even those using screen readers, are able to use your website with ease. Dominos Pizza loses ADA suit	No, by default a Wordpress site is not ADA compliant and additional contract work is required to become ADA compliant.	No, by default these site platforms are not ADA compliant and additional contract work is required to become ADA compliant.
How Fast is it?	MYCE is the fastest performing CMS platform because of it’s built-in, integrated features. MYCE is hosted on high-availability, optimized cloud servers for optimal speed performance. Continually, the HLM team is researching and testing ways to improve speed through database, server, and new technology updates.	Because multiple plugins need to be loaded and there is a large code base to support multiple developers, Wordpress can typically be up to 3-5 times slower than MYCE. Often Wordpress sites are hosted on shared hosting accounts which are shared amongst thousands of sites on the same server. These shared hosting accounts severely slow down performance of the site.	Because a substantial amount of “helper code” needs to be loaded to help a business owner build there site, these sites perform typically up to 3-5 times slower than MYCE.
How Secure is it?	MYCE is hosted in a securely controlled server environment regularly backed-up and checked for vulnerabilities by the expert HLM security team. Every MYCE site is launched with SSL security which is also favored by Google for search ranking performance. To date, MYCE security has never been compromised.	Wordpress can be hosted in whatever environment your developer set it up in and the responsibility of security and code vulnerability falls on the business owner. Getting a Wordpress site with HLM means it will be hosted in a secure and fully managed environment by our expert team. Because Wordpress sites are built from using multiple plugins, all of these plugins code is publically available, including all the vulnerabilities. If the developer who created the plugin stops keeping it current, and you’re not actively checking for security vulnerabilities in all the plugins you use, your entire site could be compromised. Wordpress makes up 90% of hacked websites Forbes warns Wordpress site owners in August 2019 of critical backdoor vulnerability	These platforms are typically hosted in a secure hosted environment, but on a many tenant shared hosting server which reduces speed performance. Squarespace confirms hacking vulnerabilities
Can I Take it With Me?	MYCE is only available to active HLM clients, however, if desired a whole working website (without MYCE) can be exported and easily installed on nearly any shared hosting account and hooked up to a CMS like Wordpress by a developer.	Yes, your whole platform can be taken to a new provider. However, this is not as easy as it may seem as the new developer will need to make sense of all the plugins and legacy setup which is not version controlled.	No, and no export is available.

Platform

MYCE

Wordpress

Squarespace, Wix, Weebly

Core Purpose

Originally designed as the optimal platform for search engine optimization and to scale with a business as it grows.

Originally designed as the optimal platform for blogging and give freelancers and community contributors the option to provide plugin code.

Originally designed for a DIY business owner to create their own nice looking basic website.

How is it Built?

Built by expert, in-house HLM developers, run through a rigorous performance testing process including multiple device and browser testing, speed benchmarking, and peer code review.

If built by expert, in-house HLM developers, you're in great shape as your site goes through the same process as MYCE.
Accessible by freelance developers or internal staff which may often turn into a spaghetti mess of code which requires a full rebuild every few years to clean it up.

Built by business owners by picking a template and writing all their own content and doing their own photo editing.

Freedom of Design and Features

Designed to be as robust and flexible as necessary to meet the needs of growing businesses of nearly every size.
Design and features can be built custom to meet the needs of the individual business and tested to fully work within the MYCE system.

Designed to be as robust and flexible as necessary to meet the needs of growing businesses of nearly every size.
To meet the needs of business owners, plugins developed by 3rd party vendors are selected. These plugins may or may not be kept up-to-date by the original developer and may or may not work together on the same site.

Designed to support basic visual needs of a business.
Limited to template chosen for website and existing basic features.

Does it Have Benefits for SEO?

MYCE is the fastest CMS platform for a website. Speed has been publicly announced by Google to be a top contributor to how a business will rank in a Google search on a mobile device.
MYCE has a built-in auto-image optimization technology which makes sure every image has an optimized alt tag.
MYCE has Auto Meta Creation which will auto create Meta title and description information based on the page or post and auto-configure the correct canonical for the page.
MYCE has a built-in technology to handle 301 redirects so your existing links and SEO equity is not lost with a new launch of your site.
MYCE is built with condensed CSS and JS files which are delivered with Gzip compression to optimize performance and limit load time.

Wordpress is not primarily designed for SEO, however plugins can be added to add some necessary SEO elements.
Wordpress sites output several CSS and JS files which add additional server requests and slow down performance.

These platforms are highly not recommended if SEO is a consideration due to very limited ability to perform any SEO optimization.
These platforms output several CSS and JS files which add additional server requests and slow down performance.

How is Your Site Maintained?

All aspects of security, performance, and new features are built, tested, and kept up-to-date by expert, in-house HLM team. If there’s a new security, feature update, or technology enhancement for SEO, your site will automatically get the update.
Content can be easily updated by a non-tech savvy business owner.

Security and performance of your site are maintained by the HLM team.
Multiple plugins can be added which are kept up-to-date (hopefully) by the original developer. After every new Wordpress update, all plugins need to be checked to make sure they are still secure and still continue to work.
Content can be easily updated by a non-tech savvy business owner.

Content can be easily updated by a non-tech savvy business owner.

How is Spam Prevented?

Integrated, industry leading spam blocking for forms without the need for Captcha.

To prevent spam, may need to rely on difficult Captcha question which is proven to reduce conversions.

Relies on difficult Captcha question which is proven to reduce conversions.

Is it ADA Compliant?

Yes, MYCE is built to be ADA compliant so that all users, even those using screen readers, are able to use your website with ease.
- Dominos Pizza loses ADA suit

No, by default a Wordpress site is not ADA compliant and additional contract work is required to become ADA compliant.

No, by default these site platforms are not ADA compliant and additional contract work is required to become ADA compliant.

How Fast is it?

MYCE is the fastest performing CMS platform because of it’s built-in, integrated features.
MYCE is hosted on high-availability, optimized cloud servers for optimal speed performance. Continually, the HLM team is researching and testing ways to improve speed through database, server, and new technology updates.

Because multiple plugins need to be loaded and there is a large code base to support multiple developers, Wordpress can typically be up to 3-5 times slower than MYCE.
Often Wordpress sites are hosted on shared hosting accounts which are shared amongst thousands of sites on the same server. These shared hosting accounts severely slow down performance of the site.

Because a substantial amount of “helper code” needs to be loaded to help a business owner build there site, these sites perform typically up to 3-5 times slower than MYCE.

How Secure is it?

MYCE is hosted in a securely controlled server environment regularly backed-up and checked for vulnerabilities by the expert HLM security team.
Every MYCE site is launched with SSL security which is also favored by Google for search ranking performance.
To date, MYCE security has never been compromised.

Wordpress can be hosted in whatever environment your developer set it up in and the responsibility of security and code vulnerability falls on the business owner. Getting a Wordpress site with HLM means it will be hosted in a secure and fully managed environment by our expert team.
Because Wordpress sites are built from using multiple plugins, all of these plugins code is publically available, including all the vulnerabilities. If the developer who created the plugin stops keeping it current, and you’re not actively checking for security vulnerabilities in all the plugins you use, your entire site could be compromised.
- Wordpress makes up 90% of hacked websites
- Forbes warns Wordpress site owners in August 2019 of critical backdoor vulnerability

These platforms are typically hosted in a secure hosted environment, but on a many tenant shared hosting server which reduces speed performance.
- Squarespace confirms hacking vulnerabilities

Can I Take it With Me?

MYCE is only available to active HLM clients, however, if desired a whole working website (without MYCE) can be exported and easily installed on nearly any shared hosting account and hooked up to a CMS like Wordpress by a developer.

Yes, your whole platform can be taken to a new provider. However, this is not as easy as it may seem as the new developer will need to make sense of all the plugins and legacy setup which is not version controlled.

No, and no export is available.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!