Best SEO Companies: Local SEO Agency, Search Engine Optimization - networks

Local SEO for Visibility

Dominate local search engine listings.

To get more sales online, you need to lead Google's My Business listings and map packs. But it takes more than just updating your profile and adding a couple pictures to get there. As your SEO agency, we'll use our Footprint Core70 technology to publish your company's information to over seventy credible directories, and keep it updated at all times, giving you the consistency you need for Google to connect the dots and push you to the top.

Best SEO Companies: Local SEO Agency, Search Engine Optimization - reviews

Search Engine Optimization for Trust

Get more Google reviews.

With trust being a key factor in getting your company ranked by search engines, our SEO agency offers a reviews program that helps you get more positive Google reviews while preventing negative ones, simply by reaching out to your customers with an automated email. More positive reviews on your Google My Business profile means more customers will see your company as the best choice to get the job done.

 

How We’re Different

We’re Accessible
Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - accessibleWhat works for you, works for us- phone calls, email, text, Zoom, chat, Messenger…we will make it happen! We are easy to work with and open lines of communication are just one of the reasons many of our clients have been with us since the beginning.
People Matter
Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - peopleWe care deeply about our Client partners, our Co-Workers, and our Community. We take the time to listen, to understand what's important to them, and to value their wants and needs as highly as possible. We try to live by the Golden Rule, and know that doing so leads to the best possible outcomes. We do our best not to let anyone down.
Our Technology is Fast, Friendly, and Powerful
Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - techThe difference in digital marketing between one company getting more visibility than another is razor thin and getting more competitive every day. Our websites are built on our proprietary MYCE® platform and powered by our Footprint technology, delivering the experience your users want, the power search engines need, and the flexibility your growing business depends on to generate more leads.
You See Results
Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - resultsSay goodbye to data dumps and pages of analytics that take hours to figure out. The HLM Performance Dashboard works seamlessly with Google Analytics and ties all of your HLM managed marketing channels into one at-a-glance, easy to understand dashboard. Plus, you’ll have an expert team to help if needed. We make it easy to make informed decisions that impact your bottom line.

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - logo-google Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - logo-facebook Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - logo-best-design Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - logo-national-excellence An Inc 5000 Company Digital Marketing: SEO, PPC, Web Design Company | High Level Marketing - logo-review-clutchFeatured on UpCity

Digital Marketing Results We Deliver

  • We have over a dozen websites that HLM manages. They really have attention to detail that you don’t see in other companies. They really go above and beyond to always communicate with their clients. DryMedic - client since 2009
    +116% Increase in organic traffic
    +125% Increase in leads

    See More Case Studies

  • They’ve taken me from a small company to 40 trucks in the Metro Detroit area. Steve Bez, Mastercraft - client since 2012
    +45% Increase in organic traffic
    +125% Top keyword results

    We turned up the heat on Mastercraft's website and SEO strategy and it lead to over 50% growth in the first year!

    See the Mastercraft Case Study

  • It’s easy for me to recommend High Level Marketing because I know you are going to get the best in a website and customer service. They are professional, consistent, and just as responsive today as they were when we started in 2011. Paige Freeland, General Filters - client since 2011
    +32% Increase in organic traffic
    +65% Online orders

    See More Case Studies

  • We didn't know much about technology, the web, or how it worked. They were very informative and that allowed me to make the best decisions for my company. I always get great results and never have to worry about them returning a phone call. Doug Wartell, ADAM Divorce - client since 2014
    +38% Increase in organic traffic
    +29% Total leads

    See More Case Studies

  • HLM took the time to listen, to understand our business and our vision and to put it together with the technology. It's been money well invested. They are very responsive and I have referred HLM to other franchisees. Famous Mike, Famous Dave's Bar-B-Que - client since 2017
    +62% Increase in traffic
    +30% Increase in leads

    See More Case Studies

The Best SEO Companies Boost Your Visibility with Search Engine Optimization

From local seo to nationwide search optimization, the best seo companies use content marketing, on-page optimization, and website traffic analysis tools to deliver the best results for your business. SEO is both an art and a science requiring constant attention to how algorithms and search technology change. Not all SEO services are created equal either. Many Michigan SEO companies focus on a short term win instead of building the long term strength of your brand. The best SEO companies like High Level Marketing are full service digital marketing agencies who can bring together the full picture of your marketing effort including SEO, but also social media marketing, and expert web design.

Our recommendation when deciding amongst the top seo companies is to look for the companies that are already working with companies in your industry and can demonstrate the ability to get businesses in your industry to rank in search engines. The best seo agencies will have examples to demonstrate how their work has produced results and not just focus on the tactics they will perform. Because what good are SEO tactics if they don't produce results? At HLM we feel you should be seeing clear ROI for the investment you're making in your SEO strategy.

Can a digital marketing agency work on my search engine optimization or do I need a specific SEO company?

We recommend working with a full service digital marketing agency over a specific SEO company for some key reasons:

  1. Digital marketing is a balance. Yes, you need to have great content marketing and content creation that is well optimized, but you also need to have a focus on conversion. Because what good is it to get a lot of people to your website if they aren't taking action? A Michigan SEO company may only focus on what is going to get you to rank in Google but lose focus on balancing your content to entice visitors to take action and contact your business. A full service marketing agency like HLM has all the teams including seo experts to give you the right balanced approach to search engine optimization.
  2. Link building is essential, but done in the right way through creating quality content that people actually want to link to. You can't fake it in SEO and an SEO company who is only focused on getting you ranked may take liberties that could negatively affect your business in the long run.
  3. SEO is important, but it shouldn't be where all your marketing services are focused. You'll get more bang for your buck by diversifying your digital marketing investments across search engine optimization, social media marketing, and paid search advertising. Conversion optimization can not be understated as getting people to take action is even more important than getting them to your site in the first place.

Is ecommerce SEO part of HLM's focus?

Yes. Especially in a post COVID world, we can help companies like yours with ecommerce SEO services to gain more online customers in both your local market and outside your area. Many people think it's almost impossible to compete online against companies like Amazon and Walmart, but if you have a unique product, we can certainly help you achieve your goals.

What do all the top SEO companies do similarly and what do they do differently?

What the Top SEO Companies have in common

  • Content optimization: If there's one thing all the best SEO companies can agree on, it's that content is king. Quality content that educates and helps customers best find a solution to their problem always has been and will be the #1 driver when it comes to search engine optimization success.
  • Link building: All of the best SEO companies also agree that quality links to your site are important and that quality wins over quantity when it comes to your backlinks.

What the Top SEO Companies do differently

  • Content optimization: While we can all agree that content is king, many SEO companies differ on their approach to how this content is created. Some focus very much on the length and how many keywords are within your content. Some say all that matters is the user. SEO companies should balance the following items when it comes to creating your SEO optimized content:
    • SEO companies need to focus on converting your users
    • SEO companies need to increase and balance your content length
    • SEO companies should research and generate a list of keywords
    • SEO companies need to factor in sentence structure and the grammatical composition
    • Your on-page inner linking needs to be optimized by your SEO company
    • Reading level and comprehension are critical to target your identified audience
  • Link building: Some SEO agencies take the approach you should sit back and wait for people to link to you, and many other SEO agencies believe you should outreach to great websites who might benefit by linking to your site. At HLM, we feel it should be a proactive approach to letting others know about your content to build your domain authority the fastest and in the most productive way.

How does social media marketing impact my SEO?

Imagine you're a search engine like Google and you're looking for signals to tell if you can trust a company or not. Social media activity and lots of brand interaction would be a good sign that people like working with your company and that you are a quality company that can service customers. Because recommending quality companies is one of every search engine's primary focuses, using social media to demonstrate your commitment to quality can be very beneficial.

Is an SEO agency expensive?

Like anything, with SEO agencies you can find very expensive options and really cheap SEO agency solutions. The search engine optimization industry is truly an industry where (typically) you get what you pay for. SEO agencies with higher price points are designed that way to be able to deliver all the strategy components they feel necessary to get you results. SEO cost can also heavily depend on what your goals are. To rank well for airline flights for example, requires much more effort than to rank locally for holiday lighting services. We always say price is best determined by your goals and should lead with an SEO strategy first. Until the due diligence has been done to investigate a plan of action to get your company visibility, merely throwing out a cost number doesn't make a lot of sense. If your main focus in on a local SEO strategy to get ranked in your local market, you'll find that the return on your investment in SEO can be quite high and SEO services are much more affordable than you might think.

Can a digital marketing agency deliver seo services as well as a Michigan seo company?

Absolutely. Not only can a digital marketing agency delivery seo services well, but they can also take a more comprehensive approach to your whole seo strategy by bringing in experts from other teams like content marketing, web design, and advertising. With every SEO company comes differences in skill set and discipline, but most have visibility as their primary target. In comparison to seo companies however, an agency with a wide range of marketing services can bring a more robust strategy to increase your organic traffic with seo.

Is there a difference between an seo company, seo agency, or seo firm?

No. They all really mean the same thing and seo companies will use different terminology to separate themselves from competitors.

  • SEO agency is commonly used to give a more hand on feel.
  • SEO company is used to attract those looking for more of a business relationship and for those viewing SEO more as a commodity.
  • SEO firm is used to signify a company who has been around for a while longer and give the impression of being more established in the SEO services space.

Is content marketing the same as content optimization?

  • Content marketing is the ongoing content creation on your website through blog posting and then promoting those posts through emails or social media channels. Content marketing is done to focus on a specific topic and draw in more interest by educating customers on certain information. SEO content marketing has a focus on creating content for specific long tail searches for a specific need. SEO content marketing can be very advantageous when focused on common questions people ask about your industry.
  • Content optimization is assessing the current content you have for structure and keywords and identifying any gaps to be filled or opportunities to maximize. Content optimization is the process to enhance your current pages to make them more readable and specific to the problem your content addresses.

Do all SEO companies do content marketing?

Most SEO companies, at least the best SEO companies, will have content marketing as part of their deliverable to maximize results because content is king. However, you want quality content which takes time and research to develop which doesn't come very cheap. And if it is cheap, it likely won't work. When you're serious about investing in getting more organic traffic to your site, content marketing absolutely needs to be a part of your strategy and the right seo company will be able to provide this as part of your strategy.

What's the difference between organic search and paid search?

Organic search refers to the "free" listings that show up on a search engine result page (SERP). These are listings in the organic search section where if you are listed you do not need to pay each time someone clicks on your company. Paid search refers to the "paid" listings that show up at the top where you do have to pay each time someone clicks on your company. The benefit of organic search of course is that you can get a lot more traffic without paying so much, but it takes a significantly longer amount of time. The benefit of paid search is that you can be at the top in very little time.

Michigan SEO Company

High Level Marketing is the #1 rated Michigan SEO company and top Michigan SEO agency. There are several Michigan SEO companies to choose from and we encourage you to to compare us against other local competitors to see the results HLM can generate for you. As one of the longest operating Michigan SEO companies in the digital marketing and search engine optimization space, HLM can bring insight to your company not available with every Michigan SEO company out there.

Are you considering a Michigan SEO company?

You absolutely should consider a Michigan SEO company. And here's a few reasons why:

  • Michigan SEO companies have access to some of best technology talent in the Detroit area which many consider as the next silicon valley.
  • Michigan SEO companies have access to talent with a strong work ethic which is ingrained in the local culture of Michigan.
  • A Michigan SEO company like ours has experience in some of the most competitive markets.
  • A Michigan SEO agency has access to several networking relationships with other key businesses that can help your company grow.
  • A Michigan SEO company can substantially grow your visibility with technology not available in other parts of the country.

SEO Services FAQs

How does SEO work?

An SEO company analyzes your website, competitors, and market to determine what content needs to be added, what parts of the structure of your website need to be modified, and what keywords most people are searching for to determine what needs to be completed. 

The more closely your content and website is structured to meet the needs of people searching for your targeted keywords, the better chance you will have to rank.  SEO works when all optimization points are working together.  Search engines look at several different components and signals to identify in what order different web pages should rank in the search results.

What is Local SEO?

Local SEO is a focus on your company ranking well for searches within your local marketing.  Local SEO is best for companies who service local customers generally within a certain radius the customer is willing to drive or that you the company is willing to drive to provide your services for customers. 

This differs from traditional SEO in that there is a primary focus on the local maps pack which is where Google displays recommended company listings with different kinds of information including directions links and customer reviews.  If a search engine detects that a customer's search is local oriented, a maps pack is often shown to recommend local businesses.

Local SEO cuts through a lot of unrelated traffic for your company.  Imagine you're a roofer in Detroit.  You're not likely interested in ranking well for people searching from Phoenix Arizona as you probably wouldn't drive hundreds of miles to install or repair a roof.  The focus of your local SEO campaign strategy would make more sense to be on the Detroit area where you can service those customers.


Short Term and Long Term SEO Benefits

Short term tactics and benefits

Here are some things we do to affect change quickly:

  • Optimize Your Website - Affects the rankings for your website and your Google My Business (GMB) listing.
  • Install Search Console and Evaluate Data – Allows us to understand how your website is performing now and create benchmarks.
  • Optimization and Categorization for GMB - Helps your Google Maps listing show up more often in search results.
  • Competitive Analysis – Understanding your competitors’ strengths and weaknesses helps us define opportunities to outperform them.
  • Identify Broken Backlinks and Orphan Pages - Improves how Google allocates its resources for crawling and ranking your website.
  • Keyword Research – Gives us the foundation for creating content that speaks specifically to your target market, related markets, and improves your rankings in search results.

Long term tactics and benefits

Here are some things we do to establish trust, credibility, and keep your company relevant to search engines:

  • Core70 Citation and Link Building – Creating uniform company listings across credible directories helps us build trust with search engines.
  • Blogging - Regular blogging helps position your company as an authority, earning you credibility and trust with search engines (and potential customers.)
  • Identify Contextually Relevant Backlink Opportunities – Creating relevant backlinks is essential to establishing credibility with search engines.
  • Ongoing Market Analysis – Monitoring your market and competitors allows us to make predictions based on market and industry trends, and helps ensure you remain competitive.
  • Install Footprint Technology to Record Data – Our Footprint technology collects relevant data across multiple platforms so we can monitor the performance of your entire marketing strategy in one place. With access to your custom dashboard you’ll be seeing exactly what we’re doing for you and how your strategy is performing.
  • Ongoing Review Management – Actively pursuing reviews and engaging your customers on review platforms like Google and Yelp helps you develop trust and credibility with search engines and potential clients. We have the technology to do both from one easy to use platform.
What is SEO?
Most basically, it's the work that goes into getting you to rank well in search engines like Google. And there's a big difference between "optimization" and "optimized". SEO is like working out. Not all workout programs are right for everyone and largely depend on your fitness goals. If you service customers locally, HLM will approach optimizing you with local listings much differently than if you're a manufacturing company with nationwide services. And like working out, it's not something you do once or only for a few weeks, it's something you stick with to get the best results and for the long term health of your company.
Why do we need SEO?
Search engines like Google know that customers will only use their search engines if they get quality results. Google's job is then to find the companies it feels are of the most quality. A great SEO company, like HLM, is your digital spokesperson using various tactics to communicate with search engines like Google all the things that make you a great company to recommend to customers.
How do I choose the best SEO company?
Like any decision, you're placing a lot of trust in experts in an industry you may or may not have a lot of familiarity with. When it comes to evaluating trust, we recommend looking for signals like reviews from customers and diversity of work. Does the SEO company I'm considering do a great job for customers? Is the SEO company I'm considering capable of understanding my industry in my market? The key to a great performing SEO campaign is identifying and optimizing for what your customers are most searching for. We recommend choosing the web design you connect with most. Every HLM project starts with a kickoff where our expert team brings their industry experience and gets to learn about what's unique about your company and customers. This is the first step in maximizing your SEO campaign's performance.
Which is better SEO or PPC?
Both. Wait, what? Both. SEO is great for the long term health of your company to protect your online reputation and ensure your building an asset (your website) which can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well established competitors which might take several months to out rank through SEO, PPC can get you in position quickly to get more sales opportunities as fast as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose to have both strategies in motion at the same time to get leads now while growing their company for the future.

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