Paid search and social ads are essential for any company that needs leads fast. Using Google Adwords, and other platforms, our Paid Search Specialists can create a highly targeted campaign that reaches customers looking for your service RIGHT NOW. Our PPC landing pages our built on our MYCE platform, making them super fast and among the highest in quality scores, meaning you pay less for high quality leads.
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We've all clicked on a website and then saw ads for that site on other sites later, reminding us to come back. That's called remarketing, and it works. No advertising campaign should be without it so we promote your company with remarketing campaigns on Google, Bing, Facebook, LinkedIn and more. Visitors to your site that don't convert the first time will be reminded to come back and choose your company when they're ready. And our Footprint technology will allow you to see all the results, 24/7/365, on your personal dashboard.
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Paid search and social ads aren’t just for lead generation, especially if your business is seasonal or new, or your clients tend to do a lot of research before making a purchasing decision. Paid search for brand building keeps your company in front of consumers searching online for products or services related to what your offers. That way, when they're ready to buy, they already know you and trust you. As an additional benefit, it also helps your competitors from stealing your customers by advertising with your name.
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Conquest ads are just that - paid advertising that intercepts customers searching for your competitors by name. It's very common, especially in highly competitive markets and industries. Let us help you make sure potential customers know there's a better option than the one they're thinking about.
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Target your “soft sell” ads to people who fit your target market profile and demographics. Although most consumers are not searching for your products or services while on Facebook or LinkedIn, you can deliver ads to people who have the potential to need them. You can get high visibility for your brand through impressions and shares, without the higher price tags of other marketing channels.
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Research & Discovery
The success of your campaign starts even before we meet with you you. Our Paid Search Specialist will research your market, meet with you to understand your business and goals, then develop a keyword and campaign strategy to guide our decisions.
Landing Page Creation
We'll need some input from you, then we'll build your paid search landing pages on our very own MYCE platform. That means we can easily monitor your campaigns activity, make adjustments quickly and easily and you’ll be able to see the results on your personal HLM dashboard.
AdUnlike website pages, Google rewards paid ads with quality scores. The higher the score, the less you pay per click and the higher and more often your ad will appear on the page. Our PPC experts have the formula for high quality, high converting ads that get you more leads for less.
Launch
After you're thrilled with your landing page our IT team takes care of launching it live and we're off to the races. You do absolutely nothing but prepare for the calls and lead form fills.
BidYour campaign is now live. Our Paid Search Specialist jumps back in to test the campaign, ensure it meets Google’s quality ratings, and adds in all the other backend features to to get your ad placed on the pages that get the best results.
Ongoing Optimization
This is why you hire a professional to manage your paid search or PPC campaign- ongoing management. It takes an experienced Paid Search Strategist, who knows how AdWords works, to maximize your ad spend without going over budget.
Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!
We have over a dozen websites that HLM manages. They really have attention to detail that you don’t see in other companies. They really go above and beyond to always communicate with their clients.DryMedic - client since 2009
They’ve taken me from a small company to 40 trucks in the Metro Detroit area.Steve Bez, Mastercraft - client since 2012
We turned up the heat on Mastercraft's website and SEO strategy and it led to over 50% growth in the first year!
It’s easy for me to recommend High Level Marketing because I know you are going to get the best in a website and customer service. They are professional, consistent, and just as responsive today as they were when we started in 2011.Paige Freeland, General Filters - client since 2011
We didn't know much about technology, the web, or how it worked. They were very informative and that allowed me to make the best decisions for my company. I always get great results and never have to worry about them returning a phone call.Doug Wartell, ADAM Divorce - client since 2014
HLM took the time to listen, to understand our business and our vision and to put it together with the technology. It's been money well invested. They are very responsive and I have referred HLM to other franchisees.Famous Mike, Famous Dave's Bar-B-Que - client since 2017
PPC advertising is a digital marketing strategy to display your company's offerings through ads that appear at the top of search engines when people search or within social media feeds. The benefit of digital advertising with PPC is that you can have your company show up at the top of Google search results (even above the free listings) very quickly within a couple of weeks.
Your PPC advertising budget will be determined on many people are searching for your services in your market and how many leads you would like to get for your company. At High Level Marketing we'll provide you with a low-end and high-end budget for your target market so that you can decide how many of the potential customers searching you would like to show your ad to. PPC advertising generally should represent a major portion of your digital advertising budget.
