Service Factors Industry Average Your Market
Industry Competition HIGH (6.50/10) HIGH (6.55/10)
Google Ads Exclusive Lead Cost $170 $216
Google Ads Cost-Per-Click (Approx) $16 $26
Calls to Form Fillout Ratio 3 to 1 3 to 1
Avg Website Conversion Rate 15% 13%
Avg Job Value $400 $507
Avg Customer Lifetime Value $2,000 $2,535
10 to 1 ROI Customer Acquisition Cost $200 $254
Canton, MI + 10 Mile Radius Market
Potential Monthly Customers
Based on the applicable population in the market combined with how often the applicable population needs the service (and many other factors in HLM's proprietary algorithm), the estimated number of potential customers for all competitors to compete over is shown.
Population Applicable 100,495 (36%)
Population Total 281,349
Houses 88,695
% that Own Home 74%
Avg Age 39
Avg Income $49,117
Zip Codes found within Radius 8
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