"The team took the time to understand our needs and goals and makes sure to report progress to these goals monthly." Stone Bridge at Winton Woods
"In a very competitive market, we chose to work with HLM for our digital campaigns because of their customer focused approach." Vitality Court
"Working with HLM has been a great experience and they continue to deliver the results needed to achieve our digital marketing goals." Oak Grove Inn
For 10+ years, High Level Marketing has been a trusted digital marketing agency for top companies across the country. Why? Because succeeding in today’s competitive marketplace means getting your brand visibility at the top of search results- and keeping it there.
How do we do it?
You get one chance to look like a safe, credible, and welcoming community online- your website. Trust a leader in senior housing marketing, High Level Marketing, to deliver it.
The first place people go to research senior living or assisted living facilities is the internet. Content marketing and SEO strategies will guide people to your website's landing pages, but the web design will be most important when it comes to decision making.
Choosing the best assisted living or senior housing community for a loved one is personal. At first glance, your website needs to connect with the visitor's emotions. Then it needs persuasive content to deliver relevant information about care, costs, services, and your team that helps them feel confident about choosing your senior housing community. High Level Marketing ensures your website design includes website pages that not only look amazing, but also produce more web leads.
Our high converting websites are built WordPress and MYCE platforms. That means your new website will meet or exceed Google standards for speed, usability, and performance. They are easy to edit, integrate with most APIs, Google Analytics, and other data collection and reporting tools. Our websites also come with a personal performance dashboard making it easy to understand how your website and marketing channels are performing.
Our senior housing website design team creates professional, fully responsive websites with amazing user experiences that persuade families to request a tour or call for more information as the next step in their research of 55+ senior living communities, senior apartments, nursing homes, retirement communities or assisted living facilities. Once your own senior housing website is launched you'll feel the impact of new resident inquiries right away. Even if the SEO strategy hasn't kicked in yet, the new traffic coming in will convert at a higher rate and you'll have an uptick in visits, calls, and of course, move-ins.
Your website is where you'll feel your investment the most. First, you'll attract a steady flow of web leads. This means meeting your lead generation and occupancy goals and a steady flow of income. Second, with so many channels directed to your senior housing website (directory listings, social media, ad campaigns) a robust website from High Level Marketing will have a positive impact on the senior housing marketing campaigns you have running.
The senior care industry is highly competitive. Search engine optimization will help you stand out from your competitors and make sure your senior living community is visible when consumers and families are searching in your area for assisted living, nursing homes, dementia care, senior housing, and 55+ communities. High Level Marketing brings decades of search marketing experience to the table.
We create SEO programs with rich content to help ensure your organic visibility on Google, Yahoo, and Bing to keep your senior living community as a leading option for prospective families. HLM develops comprehensive SEO strategies to drive visibility in Organic Search and Google Maps.
Search engine optimization is not only the key to online visibility, it's the one marketing initiative that ties all of your marketing tactics together. Everything a reputable digital advertising agency like High Level Marketing does to promote your senior living community online benefits from some form of search engine optimization.
Optimization of Your Google My Business listing (GMB listing) is one of the marketing strategies our senior living marketers recommend to promote your senior living community. GMB listings get millions of engagements every year, so completing them with reviews, photos, and community information will help guide prospective tenants your way. Choosing High Level Marketing, a national senior living marketing agency to manage your search engine optimization, will ensure your Google My Business listing has the right SEO strategy to maximize visibility in your neighborhood and community for your senior living community.
There is no such thing as "free leads." Reaching and maintaining top listings for assisted living or senior living in organic search results means investing upfront in search engine optimization. The good news is because you aren't paying per click or per lead, once you establish a top position with search engines, SEO will become your lowest cost per lead source.
When it comes to senior living marketing every geolocation is highly competitive. Not only are you competing for top positions with other 55+ communities, assisted living, nursing homes, retirement communities, and senior care services, but you are also competing against senior living blogs and directory websites.
Ad management from an experienced senior living marketing agency is critical to helping generate new lease leads for your apartment community.
High Level Marketing is a leading senior living marketing agency and Google premier partner that can help generate quality leads at the right investment for your senior living facility. Our team of certified Google Ads and Facebook Ads team will leverage their expertise and our award-winning technology to get your community in front of the right family members online. Our Google Ads program management has proven effective in generating new senior placement inquiries throughout the country.
You have a small window of opportunity for attracting and engaging families looking for assisted living or senior living for a parent or loved one. PPC and social media advertising is an excellent way to increase visibility, boost web traffic, and keep your beds occupied. The flexibility of social media platforms allows fast campaign updates and easy tracking of ROI.
Paid search and social advertising mean you pay per click or paying per lead. That's a big reason for choosing an experienced senior living marketing agency that can develop an efficient digital campaign strategy that can effectively target families looking for senior care facilities by location, age, interests, and more to keep your cost as low as possible.
How important is the social media marketing channel to maintaining occupancy in your senior community? Very!
There is no better way for family members to experience your offerings than with a professionally maintained social media presence. Organic social media tactics include regular posting to social media channels, creating referral sources, and targeting baby boomers with social media marketing.
Of course, we highly recommend a member of your sales team take ownership of social media posting. After all, your sales staff can accurately capture the best moments of your apartment community and ensure a timely posting to your social media platforms as one of their sales strategies.
Where a social media marketing agency like High Level Marketing comes in is to create a posting schedule to ensure regular communications that promote your assisted living or senior community and keep people engaged using proven marketing tactics.
As part of your long-term apartment sales and marketing strategy, building followers, getting engagement, and referrals from happy tenants will create an amazing first impression for anyone looking for senior placement in your area. After all, when it comes to choosing a new home for mom or dad, people trust the opinions of other people. Keeping your page and profile current and filled with photos of fun senior experiences in your community will help families imagine what it will be like for their loved one to live there.
Because you are not paying for clicks, social media marketing can be performed in-house at a minimal cost. Posting social events, photos, and including live chat are easy ways to build your Facebook, Twitter, Instagram, and other social media pages. For the best ROI from social media, we recommend using a senior living marketing agency like High Level Marketing to plan a social media strategy that will get you the most impressions, shares, likes, and reposts on all of your platforms.
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You're probably wondering what is content marketing? Content marketing is a strategy for creating and distributing relevant and consistent information to attract and retain tenants.
For most communities in the senior living industry, it means creating an amazing website filled with information and content pertinent to influencing the decision to request a tour or request more information. For the most successful senior living SEO strategies to work, content marketing includes blogging, internal link building, and dedicated web pages that support a keyword strategy.
Hiring a senior living marketing agency with teams specializing in the senior living industry will ensure your original and relevant content gets into the hands of people with aging parents. Our content marketing experts produce original, relevant content to reach and create awareness for your brand for families various stages in their decision making from research to inquiry to decision.
Content marketing in the senior care industry is a long-term strategy. The goal is to build pillars of topical content, like "how to choose an independent living facility," that not only get picked up by search engines for specific keyword searches but also to boost authority to the primary keywords like "senior living near me." As long as these pages exist, they will continue to build trust with search engines and influence your overall website page rankings.
Content marketing is a worthwhile investment of your marketing budget. As long as you or your preferred senior living marketing agency are developing relevant content and posting regularly consistent to social platforms, blogging, and updating your website, you will continue to be rewarded year after year with top search results.
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Choosing the right community for mom or dad is not only stressful, but it also comes with a wide range of emotions. Researching senior living communities will be the first step to choosing a new home.
In addition to visiting your website, one of the first things people do to reinforce they are making the right decision, is to read Google reviews. Maintaining a positive online reputation is essential for helping families choose you.
We know excellent care and family support are essential to earning positive reviews online. But for many senior living directors, getting family members to post reviews about their experience can be challenging. High Level Marketing has review-building solutions that make it easy to ask for a review through our automated review program. All you need to do is upload emails into your performance dashboard.
Our program uses Net Promoter Score® (NPS) to determine how satisfied a client is with your community. The highest scorers will be asked to leave a Google review. Those with low scores will be asked to provide feedback directly so you have the opportunity to make things right- avoiding a low or negative review.
Google reviews can be your best referral source. That's why it's so important to respond to reviews quickly-both good and bad reviews. People want to read about other people's experiences with your staff and the impact your community had on their loved one's quality of life. Of course, people will especially, read the bad reviews. One of the best reputation management strategies is to demonstrate your desire to provide a solution to any concerns posted. No one expects perfection. They are looking for compassion and a willingness to make things right.
If you are doing reputation management in-house it takes just a few minutes to respond to reviews posted on platforms like Google, Yelp, Facebook, and Directory sites. Showing your appreciation for a great review and responding to a bad one is an easy way to earn a great online reputation. A senior living marketing agency like High Level Marketing can help you keep on top it!
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Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!
HLM has a proven track record in helping independent senior housing owners, commercial property managers and senior care investors grow revenues through new resident acquisitions. Our award winning website designs are developed to drive conversions and leads. Implementing SEO strategies that achieve top rankings on Google and within Google Maps, helps to attract new clients and stay ahead of the competition. If you are searching for a digital marketing agency to help grow your senior living communities, assisted living facility, or market your 55+ community with digital marketing services, give High Level Marketing a call today!
