Our Proven Formula for Roofers

The number for each option, like Web Design, represents how important the option is to your digital marketing success.
10 - Critical, 0 - Not Important

The ($) represents how much each option costs.
$$$$ - Highest Cost, $ - Lowest Cost

Web Design for Pest Control

Importance:

9
$$
You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.

Few things rattle a homeowner like bugs. And if someone is searching for pest control, they probably need a solution to their bug problem fast. Your pest control website has less than one second to make a connection, convey trust, offer a solution, and give direction to call for a quote. Miss any of those points and you’ve lost a potential customer. HLM pest control Web Designs focus on conversions. That means simple and direct messaging, easily identifiable graphics, trust signals, and clear calls to action. Because people are trusting you go into their homes, your website is as much about your brand as it is about the services you provide. Genuine photos of your team in action, your vehicles, and of course, testimonials are a must. High Level Marketing designs websites for exterminators that get more leads.

Pest Control Marketing: Web Design, SEO, PPC, Social for Exterminators - web-design-pest

Short Term

With a clean, effective pest control website you’ll feel an impact in new leads right way. Even if there is not much change in traffic, by making and instant connection with your visitors, looking credible, and giving them clear direction to call for a solution, you’ll notice a dramatic increase in conversions.

Highest

When it comes to digital marketing, updating your website with HLM will offer you the biggest return on investment. Because so much of your marketing efforts direct people to your website, like SEO, paid search, social media, and traditional advertising like truck signs and mailers, improvements to your website will have a positive impact on everything you do.

Ready to grow your pest control business?

Request a Free Strategy Session

Review Managementfor Pest Control

Importance:

10
$
Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

Without exception, your online reputation affects nearly every channel of your online marketing efforts. No home or business owner wants a 2-star pest company when they could have a 5-star one. Anytime you search for an exterminator or pest control company online, you’ll see reviews on Google, Yelp, Facebook and several other outlets - so it’s inevitable that reviews are of the first things potential customers see. Reviews are one of the ways customers will determine your credibility and trustworthiness. Having a few bad reviews is okay when you have a lot of reviews - it’s actually expected. What really matters is how you respond to these reviews and show the public that you’ll do what it takes to make the situation right. Customers rarely expect a company to please everyone all the time. But they do look for authenticity and your willingness to help out. High Level Marketing has a Review Management tool that allows you to easily ask for 5-star reviews from only the most satisfied customers.

Pest Control Marketing: Web Design, SEO, PPC, Social for Exterminators - review-management-roofers

Long Term

A couple of bad reviews with no responses can cost you a substantial amount of pest control business. Staying on top of reviews (good and bad) will set your pest control business apart from the rest. Because search engines like Google use reviews in their ranking algorithm, it’s essential for both short and long-term success to continue to ask for positive reviews from your customers. Every pest control company should have a minimum of five great reviews on Google to be considered competitive.

High

Any company can boast about how great they are on their website, but it’s what their customers have to say that really counts. Real reviews on trusted sites like Google, Yelp or Angie’s list go a long way in building trust and generating business. People only want to business with companies that have great recommendations. So if you want to win online, make it your focus to be sure your company has lots of reviews describing your quality work.

Ready to grow your pest control business?

Request a Free Strategy Session

Search Engine Optimizationfor Pest Control

Importance:

9
$$
Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

Pest control is a highly competitive industry. Big city or small, there is always a competitor or two in your area. Reach beyond your city and there are even more pest control services competing for the top positions in search results. Effective SEO strategy for pest control services works in conjunction with design to not only create a visually appealing website, but to create and showcase content for your services in a way that engages the visitor and entices them to take action. Visitors will usually arrive to your website through a search for one of these services. Our Pest Control SEO gives you visibility at the local level and increases its effectiveness with SEO-related citation platforms like Google My Business and even voice search. Whether you’re in a small town or major city, this full-circle approach will make sure that you are found for your services on all devices.

Pest Control Marketing: Web Design, SEO, PPC, Social for Exterminators - seo-pest

Long Term

SEO ramps up visibility for your pest control company over time. You can expect steady month-over-month gains, but true SEO takes time to elevate your website over your competition. Remember, Google only wants to display relevant, useful content at the top of their results, so it is careful to only promote reputable businesses that demonstrate authority on the topic to top spots. For this reason, gains are slow but steady. With continued management of your SEO form HLM, you’ll see visibility beginning in your local area and expanding outward. Once your business reaches the top spots, this strategy makes it a lot easier to maintain the position.

ROI: High

To start ranking high on the search engines takes time, but once achieved, SEO will pay for itself year over year. HLM’s effective SEO anticipates changes in algorithms, your market, and new technology so features like local citations, smartphone optimization, and voice search are already in-play when customers are trying to find you.

Ready to grow your pest control business?

Request a Free Strategy Session

Paid Searchfor Pest Control

Importance:

7
$$$$
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Paid Search provides a way to cover 100% of the possible pest control keywords being searched in your area. Unlike SEO, which cannot always cover every possible combination of words in the English language(or other languages!), Paid Search is configurable to capture as wide or narrow of search intent as is profitable.

Our Paid Search program offers unique features like click-to-call buttons, incentive callouts, review ratings, and more, making it more effective than SEO alone. These added features are designed to call attention to paid ads over organic search results – and with great messaging and a compelling offer, it truly works.

Also unlike SEO, Paid Search can specify the geographies you would like your pest control service to visible in. This is the only channel that guarantees visibility outside your local geography. This makes it ideal for new businesses, those without a physical location, for areas where specific pockets of a metropolitan area are light on competition or rural areas where it is not uncommon for pest control companies to drive more than 50 miles for a job.

Pest Control Marketing: Web Design, SEO, PPC, Social for Exterminators - paid-search-pest

Short Term

With Paid Search you’ll get immediate visibility on multiple search engines like Google, Bing, and Yahoo, or even 3rd party providers like Yelp. There are even features with Paid Search that allow you to “remarket” to previous website visitors enticing them to come back to your business. Remarketing is one of the least expensive paid search campaigns to run (with high ROI) and is not available in SEO marketing.

Medium

Calculating the return on investment for Paid Search is much easier than other digital marketing channels. Platforms like Google Ads are completely transparent on what campaigns, keywords, and geographies are performing the best for your pest control practice, making it easy to manage efficiently.

Because every interaction with potential clients from paid search costs money, expert optimization of your campaigns by HLM is an absolute must. Many pest control businesses have unsuccessfully tried to manage their own campaigns, only to find out that they are in way over their heads and over budget. Our Paid Search experts consistently monitor, adjust, and test our strategies providing your business the most visibility at the lowest possible cost per interaction.

Ready to grow your pest control business?

Request a Free Strategy Session

Facebook Adsfor Pest Control

Importance:

4
$$$
Get instant visibility on Facebook with our Social Media Advertising strategy. If you have an established network of followers or a service or product that people are talking about, Facebook ads and boosted posts can put your message in front of the conversation.

Advertising on Facebook is probably the most inexpensive way to drive new pest control leads from social media to your business. Like Paid Search, Facebook Ads helps re-engage potential customers who have shown interest in you company or service who have been to your website at least once. They are a great way to keep your business in front of your potential clients. 

Pest Control Marketing: Web Design, SEO, PPC, Social for Exterminators - paid-social-roofers

Short Term

Like Paid Search, Facebook Ads are immediately “on” and you can expect results pretty fast- provided you already have a lot of traffic to your website. Business impact will be felt in the short term, but can be continued long-term as a supplemental brand exposure.

High

Familiarity with your brand creates a greater potential for homeowners choose your business to remediate pests or remove rodents. However, the effectiveness of Facebook Ads is dependent upon the traffic first going to your website. So in terms of visibility and potential volume of leads, you probably won’t see the same growth as Paid Search.

Ready to grow your pest control business?

Request a Free Strategy Session

Social Media Managementfor Pest Control

Importance:

4
$$
Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Social Media is a great place to reinforce your brand and show your personality - a large component of converting pest control leads into customers. For those homeowners not in an emergency situation, asking for a recommended exterminator on Facebook is pretty common. Having a great connection with your customers and a good reputation online is a great combination for taking advantage of this inexpensive marketing channel. With a great brand, your customers are more likely to recommend your business to friends and family that need it. Though branding is a huge component of social media, lead generation is possible through giveaways, specials, and great extermination stories.

Pest Control Marketing: Web Design, SEO, PPC, Social for Exterminators - social-media-roofers

Long Term

The value of consistently engaging with your customers is turning them into brand promoters. Brand promoters are customers who will recommend your business when they inevitably get those “does anyone know a good exterminator?” questions on social media. These types of recommendations are extremely influential and needed for creating a successful social media strategy. Creating an engaged audience is a long-term strategy that will take time and consistency to develop.

Medium

It can be difficult to calculate the return on investment for social media. Because branding is a large component of social media, calculating ROI usually focuses on engagement metrics such as likes, shares, comments, and more. A smart strategy will tie social media activity together to website activity through advanced analytical tracking, but that does a disservice to the intent of social media. It is not just a lead generation tool, it is a lifetime customer value tool. Establishing what ROI means to you is key to choosing Social Media Management as a channel you would like to pursue with HLM.

Ready to grow your pest control business?

Request a Free Strategy Session

Digital Marketing
Done Right


If you’re ready to take your internet marketing to the next level, schedule a strategy session with one of our small business experts. It’s free to talk to us and not much more to work with us.

To schedule your strategy session, fill out the form on this page, or call (888) 717-4249 now!

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5 Star Facebook Rating
10 Best Design - Award Recepient
5 Star Yelp Business
Clutch 2018 - Top Detroit Digital Agency
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