Our Proven Formula for Roofers

The number for each option, like Web Design, represents how important the option is to your digital marketing success.
10 - Critical, 0 - Not Important

The ($) represents how much each option costs.
$$$$ - Highest Cost, $ - Lowest Cost

Web Design for Lawyers

Importance:

10
$$
You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.

Legal services are a very personal matter. Your website’s goals are to present you and your attorneys as approachable, trustworthy, and capable. People who are disclosing personal information want to know they will be taken care of by their attorney. Because most customers won’t need the same legal services very often, building brand loyalty takes a backseat to trying to get customer information quickly on the first visit. Depending on the type of legal services, some websites are designed more for customer research purposes like in the case of divorce, and some websites are designed more for quick action like in the case of DUI defense. In the research case, a robust blog with great content is essential. We’re always researching better ways to convert customers for attorneys and will apply those findings to your design.

Lawyer Marketing: Web Design, SEO, PPC, Social for Attorneys & Firms  - web-design-lawyer

Short Term

Once your new website is launched, you’ll feel an impact in new leads right away. Even if there is only a small amount of traffic coming to your website right now, converting even a few more of those visitors will have a quick impact on your business.

Highest

Your website is where you’ll feel your investment the most. Because so many channels are directed to your website, improvements here will have a positive impact on every marketing program you have running.

Ready to grow your legal services business?

Request a Free Strategy Session

Review Managementfor Lawyers

Importance:

10
$
Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

In the legal industry, reviews can be hard to come by, especially great ones, because people don’t often want to make public a private matter. Your reputation affects nearly every channel of digital marketing. Everywhere you look now, you’ll see reviews on Google, Yelp, and several other places online. When looking for an attorney, trust is one of the biggest factors for consumers. Reviews on third-party sites like Google and Yelp are some of the best ways to let people know they can trust you. Having a few bad reviews is ok when you do enough business, it’s likely. What’s critical is that you respond to them and demonstrate to the public you’re willing to do what it takes to make the situation right. Potential customers don’t expect perfection, but they do expect authenticity and your willingness to help them out.

Lawyer Marketing: Web Design, SEO, PPC, Social for Attorneys & Firms  - review-management-roofers

Short Term

One bad review with no response can turn away a substantial amount of business. Keeping on top of negative reviews and building positive reviews will set your business apart. Additionally, because search engines, like Google, use reviews in their ranking algorithm, it’s critical for both short and long-term to continue to get positive reviews. Every attorney should have a minimum of five great reviews on Google to even be in consideration for ranking well.

High

Everyone can say they’re great on their website, so what can be the tiebreaker often for customers? Reviews. Most often a potential customer will reach out to an attorney with the best reviews first. With our technology, in only 15 minutes a day, your office admin can be the difference in several leads going with your competitors.

Ready to grow your legal services business?

Request a Free Strategy Session

Search Engine Optimizationfor Lawyers

Importance:

6
$$
Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

Legal services are the highest competitive industry for Search Engine Optimization. There are no more easy opportunities. However, consistency and frequency of new, great content is the key to capitalizing on long tail searches, which result in big returns. Search engine marketing success for attorneys is based on robust content, the ability to secure reputable citations, and trustworthy contextual backlinks. If you’re marketing for a specific city as an attorney, you must have a physical address in that city to have a chance at first page rankings in the map pack for highly competitive services. We’ll make sure that your Google map listing is fully optimized and establish consistency across citation sources.

Lawyer Marketing: Web Design, SEO, PPC, Social for Attorneys & Firms  - seo-lawyer

Long Term

Building the equity of your website for organic (SEO) leads pays off big over time as cost for a lead can be minimal compared to the revenue received for each case. Not all gains are only long term though. If your site is at least 2 years old, there is a substantial opportunity for short term results by optimizing the on-page content of your website and classifying your local listings correctly.

ROI: High

As your traffic from Google, Bing, and Yahoo increase so will your leads. Because you’re not paying per click or lead, your cost for each lead will go down as you get more leads for the same SEO cost. With a great ranking position in a local market, SEO will be your lowest cost per lead source.

Ready to grow your legal services business?

Request a Free Strategy Session

Paid Searchfor Lawyers

Importance:

9
$$$$
Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Paid Search (PPC) can be very advantageous for attorneys because of the higher revenue per sale of legal services where good ROI is very likely. The cost per click in all industries is always on the rise, which makes professional management that much more important. When taking over an existing attorney PPC account, HLM has observed that, on average, 70% of the budget is being wasted on clicks that lead nowhere. HLM has designed proprietary software that allows us to make sure the entire budget is used wisely to generate more leads. Plus, we’re all about transparency. You’ll be able to access your Paid Search accounts at any time so you know exactly where the budget is going.

Lawyer Marketing: Web Design, SEO, PPC, Social for Attorneys & Firms  - paid-search-lawyer

Short Term

Nothing generates new leads as fast as Paid Search. If you need leads now, this is your best bet. With our proven Paid Search strategies for lawyers you can be assured you’re getting leads at the lowest cost possible.

Medium

Leads from Paid Search will be more expensive than other channels because the competition is so high and the bid prices from competitors are always on the rise. However, with the right management strategy, you can still expect a good ROI.

Ready to grow your legal services business?

Request a Free Strategy Session

Facebook Adsfor Lawyers

Importance:

5
$$$
Get instant visibility on Facebook with our Social Media Advertising strategy. If you have an established network of Facebook followers or a service or product that people are talking about, remarketing ads and boosted posts can put your message in front of the conversation.

Want to target people on Facebook? Advertise on Facebook! However, the effectiveness of Facebook advertising will depend largely on the legal service you’re in. If you’re in a research first service like divorce or bankruptcy, Facebook Ads can work very well. However, in areas like DUI where someone needs help right away, they’re less likely to happen upon your business while browsing Facebook, they’re more likely to do a quick search on Google. In areas like criminal law, a compelling Paid Search campaign will produce better results.

Lawyer Marketing: Web Design, SEO, PPC, Social for Attorneys & Firms  - paid-social-roofers

Short Term

Like Paid Search, new leads from Facebook can be generated very quickly. However, you need a good reputation in place on social platforms for your campaigns to reach their full potential. And for remarketing ads, the potential client will need to have visited your website at least once. If you don’t currently have a good reputation, we’d invest in review management to build up your reputation first.

Medium

Right now, with social media engagement on the rise, ad campaigns on Facebook can still be run at a lower cost per lead than Paid Search because it's an emerging market. However, it's still not as effective as a Paid Search campaign. 

Ready to grow your legal services business?

Request a Free Strategy Session

Social Media Managementfor Lawyers

Importance:

2
$$
Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Because most legal services are rarely needed more than once in a while in a person’s life, building brand loyalty is not a primary concern for most attorneys. However, Google is placing much more prominence on social signals as an indicator of trust. The more trusted your website is online, the higher it will rank. Only a basic social media plan in very highly competitive markets is needed for most attorneys to maximize the effect of social signals with Google. Our primary recommendation is for each attorney to maintain a professional LinkedIn profile and connect with your network so you’re top of mind if and when they need your legal services. If you’re in a legal industry like divorce where customers are more likely to do research ahead of time, social media is a good place to post a link to any expert blogs you or your staff are writing.

Lawyer Marketing: Web Design, SEO, PPC, Social for Attorneys & Firms  - social-media-roofers

Long Term

Social Media Management is primarily a brand building play. Networking through LinkedIn to be top of mind when people need your services can work in the long term to land some additional clients.

Medium

For lawyers, the ROI on social media depends on your industry and the amount you make per client. In DUI for example, your time spent may not be worth the clients you’d get, however in personal injury where an average client nets a much larger case, it may be worth your downtime to build your network.

Ready to grow your legal services business?

Request a Free Strategy Session

Digital Marketing
Done Right


If you’re ready to take your internet marketing to the next level, schedule a strategy session with one of our small business experts. It’s free to talk to us and not much more to work with us.

To schedule your strategy session, fill out the form on this page, or call (888) 717-4249 now!

4.9 Star Google Rating
5 Star Facebook Rating
10 Best Design - Award Recepient
5 Star Yelp Business
Clutch 2018 - Top Detroit Digital Agency