The number for each option, like Web Design, represents how important the option is to your digital marketing success.
10 - Critical, 0 - Not Important

The ($) represents how much each option costs.
$$$$ - Highest Cost, $ - Lowest Cost

Web Design $$

10

Review Management $

10

SEO $$

9

Paid Search $$$$

8

Facebook Ads $$$

3

Social Media Management $$

3

Review Managementfor Landscaping

Importance:

10

$

Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

Homeowners have a pretty good idea how much a quality landscaping project is going to cost. Before hiring any contractor, a savvy homeowner will go to a variety of 3rd party sites to read your reviews and that includes Google, Yelp, Angie’s List, Houzz, and many others. A solid online reputation means the difference between gaining new clients and losing them to your competitors with better reviews.

Landscaper Digital Marketing, Website Tips & Guide to Get More Leads & Customers Online - review-management-roofers

Long Term

Truth is, on a website, everyone claims to be great. So the more you can encourage people to leave good reviews on a third party site like Google My Business, the more credible the reviews will be. Also, search engines, like Google, use reviews in their ranking algorithm, making the collection of positive reviews critical for both short and long-term SEO efforts. Every landscaping company should have a minimum of five great reviews on Google to even be in consideration for ranking well.

High

One bad review with no response can cost you a substantial amount of business. But a negative review with a well thought out response, among a bunch of great reviews is considered normal. So encouraging your customers to leave positive reviews and managing your not-so-great reviews is essential to earning trust among homeowners. With our technology, you can encourage positive reviews and manage unfavorable ones in just 15 minutes a day. It's a small price to pay for yielding such a big impact.

Ready to grow your landscaping business?

Request a Free Strategy Session

Search Engine Optimizationfor Landscaping

Importance:

9

$$

Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

The landscaping market is competitive, and no matter where you’re located, you’re guaranteed to have a competitor or two in your city. Expand your service area just a few miles away from your business and you could have dozens of other lawn care and landscaping companies to compete against. Our proven SEO strategy for landscapers combines an attention grabbing web design with trust signals and optimizing content that speaks to homeowners and is relevant to search engines. Users will usually arrive to your website from a search for one of these services. Effective landscape SEO strategies give you visibility at the local level and increases its effectiveness with SEO-related citation platforms like Google My Business and even voice search.

Landscaper Digital Marketing, Website Tips & Guide to Get More Leads & Customers Online - seo-lanscape

Long Term

Whether you’re in a small town or major city, our full-circle approach to SEO for landscaping companies will help you get found for your services on all devices. Search engine optimization ramps up visibility for your business over time. You’ll notice steady month-over-month gains, but moving your business to the top of lawn and landscape search results takes consistent management and time. Because Google only wants to include relevant, useful content at the top of their results, they are careful to only promote reputable landscaping businesses that demonstrate authority in the topic to top spots. With continued management of your SEO form HLM, you’ll see visibility beginning in your local area before we expand outward. This strategy makes your business more harder push out of the top spots once they are achieved.

ROI: High

Consistent visibility gains take time, but once achieved, can pay big returns over the course of years, especially when considering the wide variety of landscaping and seasonal services your business could be getting new clients from. As a leader in SEO strategies, we anticipate changes in the market and technologies, so features like local citations, smartphone optimization, and voice search optimization are already in-place when homeowners use a new method of doing their online research. This positions your company to always be visible, making our SEO of the most fundamental services our clients benefit from.

Ready to grow your landscaping business?

Request a Free Strategy Session

Paid Searchfor Landscaping

Importance:

8

$$$$

Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Whether your landscaping company is ranking organically on the first page of search results or not (the organic results are those that appear below the paid ads and the map pack), Paid Search is an excellent strategy to ensure your landscaping services have prominent placement at the very top of landscaping service search results. When combined with a well-designed landing page specific to a landscaping service or seasonal promotion, Paid Search can significantly increase the amount of leads you receive from new customers.

Landscaper Digital Marketing, Website Tips & Guide to Get More Leads & Customers Online - paid-search-landscape

Short Term

Paid Search landing pages are quick to create and once the campaign is turned on, you’ll see the results almost immediately. You can reach a general group of people or you can get very specific with demographics, locations, keywords, and more. Paid Search is not influenced by your website, so getting to the top of search results with a single page is possible. And because you are targeting a very specific search criteria, the landscaping leads you get from a Paid Search campaign, display ad or PPC, are more qualified and closer to being ready to commit to buy.

Medium

When done correctly, Paid Search has the potential to dramatically transform your landscaping business. While each lead costs you money, and the cost can vary by day, time, location, and keyword, with an experienced SEO strategist monitoring your campaigns, you can rest assured knowing a professional is making sure you get the best leads for the lowest cost-per-click.

Ready to grow your landscaping business?

Request a Free Strategy Session

Facebook Adsfor Landscaping

Importance:

3

$$$

Get instant visibility on Facebook with paid ad campaigns. If you have an established network of followers or a service or product that people are talking about, Facebook Ad campaigns, remarketing strategies, and boosted posts can put your message in front of the conversation.

Want to target homeowners on Facebook? Remarketing campaigns are how it’s done. When a visitor leaves your site and checks their Facebook page, a remarketing ad will encourage them to revisit your site. This is one of the least expensive channels to drive new leads to your website.

Landscaper Digital Marketing, Website Tips & Guide to Get More Leads & Customers Online - paid-social-roofers

Short Term

Like Paid Search, remarketing ads on Facebook is a channel that can get results immediately. Business impact will be felt in the short term, but can be continued long-term as a supplemental lead activity.

Medium

Familiarity with your brand creates a higher likelihood that potential landscaping customers will select your business over your competitor. For some of our landscapers using Facebook Ads, we’ve seen their cost per lead as low as 1/10th the cost of leads compared to Paid Search. However, the effectiveness of a social media ad campaign strategy is largely dependent upon how much traffic your website regularly sees. So in terms of visibility and potential volume of leads, it’s much smaller than that of Paid Search.

Ready to grow your landscaping business?

Request a Free Strategy Session

Social Media Managementfor Landscaping

Importance:

3

$$

Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Brand loyalty is important to lawn care and landscaping businesses who rely on word of mouth and repeat business for growing their business. Committing to a regular social media schedule can help you stay engaged with your customers and turn brand loyalists into brand promoters. Because most people looking for lawn and landscape companies start their search by polling friends on social media, brand promoters are important to successful social media strategies. Additionally, Google is placing more prominence on social signals as an indicator of trust, so the more active your recommended landscape company is, the higher it may rank in search results.

Landscaper Digital Marketing, Website Tips & Guide to Get More Leads & Customers Online - social-media-roofers

Long Term

Much like Paid Social, Social Media Management is primarily a brand building play. Networking through Facebook and LinkedIn will help ensure you’re top of mind when your homeowners or businesses need landscaping and lawn care services, making it a worthwhile long-term tactic for finding new customers.

Low

For landscaping companies, the ROI on a social media campaign depends on what information you’re sharing, how valuable it is to your target market, and of course, having brand promoters to share it with their followers.

Ready to grow your landscaping business?

Request a Free Strategy Session

Web Design for Landscaping

Importance:

You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.

Ready to grow your landscaping business?

Review Managementfor Landscaping

Importance:

Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

Ready to grow your landscaping business?

Search Engine Optimizationfor Landscaping

Importance:

Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

Ready to grow your landscaping business?

Paid Searchfor Landscaping

Importance:

Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Ready to grow your landscaping business?

Facebook Adsfor Landscaping

Importance:

Get instant visibility on Facebook with paid ad campaigns. If you have an established network of followers or a service or product that people are talking about, Facebook Ad campaigns, remarketing strategies, and boosted posts can put your message in front of the conversation.

Ready to grow your landscaping business?

Social Media Managementfor Landscaping

Importance:

Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Ready to grow your landscaping business?

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