Over 50% first year growth!
Mastercraft Heating & Cooling
Over 40% first year growth!
Heaney Plumbing & Heating
Over 60% first year growth!
Alien Air Conditioning & Heating
ACCA Corporate Partnership with HLM

In Partnership with the ACCA

To achieve its mission of creating value for HVACR companies nationwide, the ACCA (Air Conditioning Contractors of America) has selected the national, award-winning digital marketing company, High Level Marketing as its corporate partner. Having experience marketing hundreds of HVACR companies nationwide, HLM brings a proven track record and insights as the preferred HVAC marketing company. With more customers preferring digital interactions in 2021, HLM and the ACCA are poised to bring new ideas and technologies to the growing HVACR industry.

HVAC Web Design

When it comes to your website, you get one chance to look credible online. As your local HVAC marketing company, our responsive websites elevate your brand, engage your visitors and persuade them to take an action. This sets the foundation for your HVAC marketing strategy.

HVAC repair and replacement is not typically something a homeowner is capable of doing themselves, so when it comes to finding a qualified HVAC business, most homeowners start their search online. A well designed HVAC marketing website from HLM will make your business look authentic, clearly communicate your heating and cooling capabilities, feature trust signals and of course, an easy way to contact you. First time visitors to your website will take less than half a second to decide to engage with your website or click away, so we’ll make sure in that instant, your website gives them a reason to stick around.

HVAC Marketing: Web Design, SEO, PPC Advertising for Heating & Cooling - web-design-hvac

Short Term

As your local HVAC marketing company, our websites are designed for conversion. For heating and cooling companies that means demonstrating value right away with the right message and offer, and a clear call to action so that even if your traffic stays the same at first, your number of phone calls for service will increase.

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When it comes to digital marketing, an effective website is where you can expect the greatest return on your investment. As a cornerstone to your digital marketing efforts, your website address is included on every marketing and advertising channel you use, from business cards and truck signage, to paid search, blogs, and social media- directing potential customers back to your website to learn more about your company, your services, and why you are the best company to perform their heating and cooling service.

Ready to begin your HVAC marketing strategy?

Request a Free Strategy Session

HVAC SEO Services

Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

The HVAC landscape is highly competitive. No matter where you’re located, you’re guaranteed to have a competitor or two in your city. Expand your service area a few miles away from your main office and you’ll find dozens of other HVAC companies competing for customers. Effective SEO strategy for companies works hand-in-hand with web design to create a visually interesting website with engaging content that represents all your services. Visitors will usually come to your website from a search for one of these services. HVAC SEO optimizes each of your services giving you visibility at the local level and increasing its effectiveness with SEO-related citation platforms like Google My Business and even voice search. Whether you’re in a small town or major city, our all-inclusive approach will ensure your company gets found for your services on all devices.

HVAC Marketing: Web Design, SEO, PPC Advertising for Heating & Cooling - seo-hvac

Long Term

SEO increases visibility for your services over time. With HLM, HVAC business owners can expect steady month-over-month gains, but getting to the top of heating and cooling search results will take time. Google only wants to include relevant, useful content at the top of their results, so we continually optimize your website and service pages, sending the right signals to Google to increase your marketing results. With continued management of your SEO from HLM, you’ll see visibility beginning in your local area and expanding outward. This strategy makes your business more difficult to knock out of the top spots once they are achieved.

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Once you achieve first page rankings, your business will be the one that is seen as the leading heating & cooling specialist to anyone searching for ‘emergency furnace repair’!

Want more HVAC marketing ideas for your company?

Request a Free Strategy Session

HVAC PPC Advertising

Fast-track your company to the top of search results on Google, Bing, and Yahoo with display ads, PPC, and remarketing. We maximize your ad spend by following the data and adjusting the ad content to get you more qualified leads at the lowest cost per click.

Want to dominate search results for heating and cooling? Paid Search provides a way to show up for 100% of the possible keywords related to heating and cooling being searched in your selected geography. Unlike SEO, with Paid Search we can fine tune your HVAC advertising campaign to be as broad or specific as you want to be; targeting certain demographics, days, times, geographies, devices, and more. And best yet, paid search Google Ads offer you the flexibility to make changes on the fly and see how they impact your campaign almost immediately.

Unique features like click-to-call buttons, incentive callouts, review ratings, and more, make Google Ads and Bing Ads sometimes more effective than SEO alone; these features are designed to call attention to paid ads over organic HVAC search results - and usually achieve this goal with great messaging and a compelling offer to get more sales leads.

Also unlike SEO, Paid Search can specify the geographies you would like your practice visible in. This is the only channel that can guarantee visibility outside your local geography, making it ideal for HVAC businesses in areas where specific pockets of a metropolitan area lack heavy competition or rural areas where it is not uncommon for heating and cooling technicians to drive 50+ miles for a customer.

HVAC Marketing: Web Design, SEO, PPC Advertising for Heating & Cooling - paid-search-hvac

Short Term

Paid search offers immediate visibility on multiple search engines (Google, Bing, Yahoo) and 3rd party providers like Yelp. There are even features that allow you to “remarket” to previous visitors enticing them back to your business with a compelling message or offer. Remarketing is one of the least expensive components of Paid Search for heating and cooling companies, offering the highest ROI. It not available in SEO marketing.

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Calculating returns for Paid Search is easier than SEO, as platforms like Google Ads are completely transparent on what campaigns, keywords, and geographies are performing the best for your HVAC business. 

Because you pay for every interaction with potential clients, we highly recommend you choose HLM to provide expert optimization of your Paid Search campaigns. Many heating and cooling companies have told us running their own campaigns was a very expensive mistake. Our experts consistently monitor, adjust, and test strategies to provide your company with the most visibility at the lowest possible cost per interaction.

Want more HVAC marketing ideas for your company?

Request a Free Strategy Session

Increase Your Google Reviews

Building trust online starts with actual customer reviews. Our Google Review building package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

No homeowner will trust a 2-star business when they could have a 5-star one. Your online reputation affects nearly every HVAC advertising program, especially organic search results. Every heating and cooling search turns up reviews on Google, Yelp, and several other sources. Reviews are the most common ways people decide to trust your company or compare you to other local companies. When you have a lot of reviews online, having a few bad ones isn’t the worst; it’s actually expected. What’s most important to earning trust is that you respond to the negative reviews and demonstrate to the public you’re willing to do what it takes to correct the situation. People don’t expect perfection, but they do expect authenticity and your willingness to help them out.

HVAC Marketing: Web Design, SEO, PPC Advertising for Heating & Cooling - review-management-roofers

Short Term

One bad review with no response can turn away a substantial amount of business. Preventing negative reviews and building positive Google reviews will help you become the top result among homeowners looking for service and repair. And because search engines, like Google, use reviews in their ranking algorithm, it’s critical for both short and long-term SEO you continue to get positive reviews. Every HVAC business needs to have a minimum of five great reviews for Google to even consider ranking them well.

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A beautiful website can make any business look top notch, so where will customers go to help them decide? A review site like Google or Yelp. Most often a homeowner will just call the HVAC business with the best reviews. With HLM’s review management technology and only 15 minutes a day, capturing more positive reviews than your competitor can increase your potential for leads dramatically.

Ready to begin your HVAC marketing strategy?

Request a Free Strategy Session

HVAC Social Media Management

Be top of mind when someone needs your service. Our HVAC Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Because most homeowners will need HVAC maintenance and repair services more than once in the time they own their home, it’s important you build your online, outside of your website, and continually engage your customers. Since Google is placing much more prominence on social signals as an indicator of trust, the more trusted your company is, the higher it will rank in search results. Social media is the perfect place to demonstrate HVAC industry knowledge and credibility in the heating and cooling field, provide examples of great service you provide, and show your team in and around the community. The more authentic your company can be online, the more trusted your brand will become.

HVAC Marketing: Web Design, SEO, PPC Advertising for Heating & Cooling - social-media-roofers

Long Term

The value in consistently posting to social media platforms like Facebook is engagement. Engaged customers who find value in your posts will share your content with their networks, turning from a loyal customer into a brand promoter. The best you can hope for is these types of customers will respond to the question, ‘Does anyone know a good furnace repair guy?’ with your name. These types of recommendations are huge when it comes to creating a successful social media strategy and generally do not “just happen.” Creating an audience and keeping them engaged is a long-term strategy that takes time and practice.

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Social media ROI is can be hard to determine. Because social media is largely for promoting your brand, calculating ROI is usually done by measuring engagement. Things like shares, likes, comments, and more. A smart Social Media Management strategy ties together social media activity to website activity through advanced analytical tracking, but that can water down the primary value of social media, which is retention vs HVAC lead generation. Deciding what ROI for this channel means to your marketing strategy is key in selecting social media management as something you would like to pursue with HLM.

Ready to begin your HVAC marketing strategy?

Request a Free Strategy Session

What makes HLM different from other HVAC marketing companies?

Take a look at our HVAC marketing case studies and hear straight from HVAC companies like yours why we are the best digital marketing company.

HVAC Marketing Ideas and HVAC Marketing Strategy FAQs

Is HLM affiliated with the ACCA (Air Conditioning Contractors of America)?

Yes.  HLM is the premier HVAC marketing partner of the ACCA.  We're always working to provide digital marketing insights and expertise to the members of the ACCA and all HVAC companies.  Because we do such great work for HVAC companies, we're trusted as the goto resource for digital marketing strategies in the HVAC industry.

How should my HVAC marketing strategy be designed?

As your local HVAC marketing company, our best HVAC marketing strategy starts with a great website foundation and uses search engine optimization and paid advertising campaigns to generate more traffic to your website for potential HVAC customers. These three key HVAC marketing strategy items are recommended to make up the majority of your digital marketing strategy. Not all hvac marketing strategies are equal and can vary depending on your customer market. If you're an HVAC business located in a more southern climate more focus of your digital marketing strategy will be on air conditioning services, whereas in a northern climate the heating season will be longer and a more primary focus.

Are all HVAC marketing strategies the same?

Most HVAC marketing strategies will focus on new customer leads. However, because of the current shortage in HVAC service technicians, many of our HVAC marketing strategies will also focus on helping you build your team members to perform the repairs and installations. Your individual HVAC marketing strategy can be designed specifically to meet the needs of your company and we individually meet with each client to determine what your objectives are.

Pay Per Click, PPC Ads, and Paid Advertising - what's the difference?

When it comes to Google Ads, Pay Per Click, PPC Ads, and Paid Advertising all mean the same thing. PPC is the short version of Pay Per Click and represents an HVAC advertising campaign where you pay each time someone clicks on one of your ads. The benefit is that you can quickly have your company at the top of Google search results without waiting for your organic SEO optimization to take effect.

HVAC Marketing Cost Information

Why should HVAC contractors invest in digital marketing?

HVAC contractors should invest in digital marketing because most property managers and homeowners begin their search for HVAC services online using a search engine like Google.  In order to get your HVAC business found by homeowners and property managers searching, you need a digital marketing company to help you get in the top position.

Can I afford HVAC marketing?

HVAC marketing pays for itself when managed correctly.  Keeping a close eye on competitors and how people are searching allows your HVAC marketing company to be able to update your campaign to perform its best.  Focusing on marketing strategies that go after the big jobs like new air conditioner installs and new furnace systems nets you a large sale more than paying for your HVAC marketing campaign.

How much does it cost for HVAC marketing?

HVAC marketing costs can vary by how competitive your market is and how many new customer sales leads you'd like to get.  Generally, HVAC marketing programs start at $595 per month to set a good foundation, but to really dominate your market, investing upwards of $5,000+/month is recommended.  When you consider the ROI of your HVAC marketing investment, it can be substantial because only a handful of service installs will pay for an entire month of a robust HVAC marketing campaign.

What's a good HVAC marketing budget for PPC?

To be competitive in most markets an HVAC marketing budget for PPC is typically recommended to start at least $2,500 per month to allow your ads to run most of the time to give your company exposure to new customers.  However, we also recommend the best thing to do is to have an expert give you an exact HVAC marketing budget recommendation for your market.

What is SEO and why does it matter to HVAC marketing?

Most basically, it's the optimization tasks that go into getting you to rank well in search engines like Google. And there's a big difference between "optimization" and "optimized". SEO is like working out. Not all workout programs are right for everyone and largely depend on your fitness goals. If you service customers locally, HLM will approach optimizing you with local listings much differently than if you're an HVAC business with nationwide services. And like working out, it's not something you do once or only for a few weeks, it's something you stick with to get the best results and for the long term health of your company.

Why do we need search engine optimization for digital marketing?

Search engines like Google and Bing know that customers will only use their search engines if they get quality results. Google's job is then to find the companies it feels are of the most quality. A great SEO company, like HLM, is your digital spokesperson using various tactics to communicate with search engines like Google all the things that make you a great company to recommend to customers.

How do I choose the best HVAC Marketing Company?

Like any decision, you're placing a lot of trust in experts in an industry you may or may not have a lot of familiarity with. When it comes to evaluating trust, we recommend looking for signals like reviews from customers and diversity of digital marketing experience in the HVAC industry. Does the HVAC marketing company I'm considering do a great job for customers? Is the SEO company I'm considering capable of understanding my industry in my market? The key to a great performing SEO campaign is identifying and optimizing for what your customers are most searching for. We recommend choosing the web design you connect with most. Every HLM project starts with a kickoff where our expert team brings their industry experience and gets to learn about what's unique about your company and customers. This is the first step in maximizing your SEO campaign's performance.

Is SEO or PPC better for HVAC marketing?

Both. Wait, what? Both. SEO is great for the long term health of your heating and cooling business to protect your online reputation and ensure your building an asset (your website) which can consistently attract customers and produce new sales opportunities. PPC is great when you need leads now. If you're in a market with well established competitors which might take several months to out rank through SEO, PPC can get you in position quickly to get more sales opportunities as fast as possible. PPC does cost more than SEO due to the competitive bidding of advertisers, which is why most companies choose to have both strategies in motion at the same time to get leads now while growing their company for the future.
 
 

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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