The number for each option, like Web Design, represents how important the option is to your digital marketing success.
10 - Critical, 0 - Not Important

The ($) represents how much each option costs.
$$$$ - Highest Cost, $ - Lowest Cost

Web Design $$

9

Review Management $

10

SEO $$

9

Paid Search $$$$

7

Facebook Ads $$$

3

Social Media Management $$

6

Review Management for Home Remodeling

Importance:

10

$

Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

Everywhere you look, you’ll see reviews on Google, Yelp, and numerous other places online. When looking for a roofer, trust is one of the biggest factors for consumers. A home remodeling project can be a major investment, and potential customers want the confidence of knowing you’re going to treat them well, charge them fairly, and do a great job. Reviews on third-party sites like Google, Yelp and Angie’s List are some of the best ways to let people know they can trust you. If you have a few bad reviews, that’s ok, especially if you follow up with a professional response. It’s important that you respond to them and demonstrate to everyone else that you’re willing to do what it takes to make the situation right. Potential customers don’t expect a perfect record, but they do expect honesty, authenticity, and your willingness to stand behind your work. The Review Management program from High Level Marketing makes it easy for your happy customers to leave a 5-star review on Google.

Home Improvement Digital Marketing, Website Tips & Guide to Get More Leads & Customers - review-management-roofers

Long Term

A couple of bad reviews will hurt your of business. A 2-star business is never chosen over a 5-star business. So inviting your customers to leave positive reviews and staying on top of your negative ones will set your business apart. Search engines like Google use reviews in their ranking algorithm, so it’s critical for both short and long-term success to strive for an above 4-star rating from your customers.

High

Any home remodeling company can talk about how amazing they are on their website and display only what they want customers to see. In reality, it’s what your customers have to say about you that really counts. Real, verified reviews on trusted sites like Google can go a long way in building trust and generating business. People want to do business only with who’s recommended from others, so making sure your business has an adequate amount of reviews to back up your level of work is a must in converting leads. For home remodeling, we recommend every company to have a minimum of five reviews to be considered raking well.

Ready to grow your home remodeling business?

Request a Free Strategy Session

Search Engine Optimizationfor Home Remodeling

Importance:

9

$$

Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

Home remodeling is a highly competitive industry; making sure your customers find you on big search engines like Google is a must. There are quick ways to rank high in search engines using SEO. However, great content and consistent optimization of it is still the key to moving steadily up in search results. High Level Marketing's successful SEO strategies for home improvement companies is based on consumer friendly content, securing reputable citations, and building trustworthy contextual backlinks. If you’re marketing for a specific city as a trusted home remodeler, you need to have a physical address in that city or it will be nearly impossible to land first page rankings in the map pack. Our team will make sure your Google map listing is fully optimized and your business name, location, and phone number are consistent across multiple business listing resources.

Home Improvement Digital Marketing, Website Tips & Guide to Get More Leads & Customers - seo-improv

Long Term

SEO ramps up visibility for your home remodeling company over time. You can expect steady month-over-month exposure where you’ll gain visibility in your local area and begin expanding as SEO is continually managed.

ROI: High

To start ranking high on the search engines organically takes time, but once achieved, it can pay your dividends over the course of years, especially considering the value of one large home improvement project.

Ready to grow your home remodeling business?

Request a Free Strategy Session

Paid Searchfor Home Remodeling

Importance:

7

$$$$

Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Paid Search (formerly PPC) can be a lucrative move for home improvement companies. Paid search will get you to the top of search results, above organic results and the map pack, almost immediately. You can target specific demographics, cities (even if you’re not located in that city), times of day, days of the week, and more. You can even turn it on and off depending on the season and the needs of your business. With the cost per click in all industries on the rise, professional management from HLM is a must. On average, we save our customers thousands of dollars just by ensuring their budget is only being spent on qualified leads. Our proprietary software allows us to make sure your entire budget is used wisely to grow your business. And, we’re all about transparency. With HLM, you’ll be able to access your paid search accounts at any time to see exactly where the budget is going.

Home Improvement Digital Marketing, Website Tips & Guide to Get More Leads & Customers - paid-search-improv

Short Term

For the highly competitive home remodeling industry, you can have individual campaigns for kitchens, bathrooms, additions and more reaching customers only searching for those services. If you need leads now, paid search with highly targeted campaigns is the way to go. You’ll automatically be at the top of search results – where the most action happens.

Medium

Leads from paid search will be more expensive than other channels because the competition is high and the bid prices from competitors are always on the rise. However, with the right management strategy from HLM, you can still expect a good ROI.

Ready to grow your home remodeling business?

Request a Free Strategy Session

Facebook Adsfor Plumbing

Importance:

3

$$$

Get instant visibility on Facebook with paid ad campaigns. If you have an established network of followers or a service or product that people are talking about, Facebook ad campaigns, remarketing strategies, and boosted posts can put your message in front of the conversation.

Want to target homeowners on Facebook? Remarketing campaigns are how it’s done. When a visitor leaves your website, they get a cookie. When they eventually visit their Facebook page, a remarketing ad from High Level Marketing will re-engage this person and encourage them to revisit your site. Remarketing campaigns on Facebook are one of the least expensive channels to drive new home improvement leads to your website.

Home Improvement Digital Marketing, Website Tips & Guide to Get More Leads & Customers - paid-social-roofers

Long Term

Like Paid Search, remarketing ads on Facebook will show up immediately. Business impact will be felt in the short term, provided you have a significant amount of traffic to your home improvement website, but these campaigns can be continued long-term as a supplemental marketing activity.

Medium

Familiarity with your brand creates a higher likelihood that potential home improvement customers will select your business over your competitor. For some of our contractors using Facebook Ads, we’ve seen their cost per lead as low as 1/10th the cost of leads compared to Paid Search. However, the effectiveness of a social media ad campaign strategy will depend upon how much traffic your website regularly sees. In terms of visibility and potential numbers of leads, it can be much smaller than Paid Search or PPC.

Ready to grow your home remodeling business?

Request a Free Strategy Session

Social Media Managementfor Home Remodeling

Importance:

6

$$

Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Home remodeling is something homeowners may need a few times in their life, and a type of business that people request referrals for. So building brand loyalty can benefit home remodeling businesses in the long run. And, since Google is placing much more prominence on social signals as an indicator of trust, the better reputation and visibility you have on social media sites, the better. Only a basic social media plan in very highly competitive markets is needed for most home improvement companies to maximize the effect of social signals with Google. Our primary recommendation is for you to maintain a professional Facebook profile and connect with your network so you’re top of mind if and when they need your home improvement services. Knowing homeowners spend more time looking for tips and insights on things they can do themselves, like painting, social media is a good place to post a link to any expert blogs you or your staff are writing to help them with those efforts.

Home Improvement Digital Marketing, Website Tips & Guide to Get More Leads & Customers - social-media-roofers

Long Term

Social media management is mainly a branding play. When you’re networking and growing your social following and presence, you can help ensure you’re on top of mind when people need remodeling services because they’ve heard about you before. Social media is definitely a long-term tactic that can attract new customers the more your profiles grow.

Low to Medium

For home remodeling, ROI on social media depends on what content you’re sharing and how it benefits your customers. If you are constantly updating completed work with some dramatic before and afters, having numerous satisfied customers tag and share your work, and are doing a killer job of responding and engaging with your following, then new customers can very well be conceived with what they see and hit the “Contact” button.

Ready to grow your home remodeling business?

Request a Free Strategy Session

Web Design for Home Remodeling

Importance:

You get one chance to look established, trustworthy, and credible online. Our responsive Web Designs elevate your brand, engage your visitors and persuade them to take an action.

Ready to grow your home remodeling business?

Review Management for Home Remodeling

Importance:

Building trust online starts with actual customer reviews. Our Review Management package makes it easy to ask your customers for a review and provides one platform to manage your reviews across multiple sites.

Ready to grow your home remodeling business?

Search Engine Optimizationfor Home Remodeling

Importance:

Visibility for your services is key to growing your business online. Our SEO strategies make sure your company reaches potential customers when, where, and on how they are searching for your service.

Ready to grow your home remodeling business?

Paid Searchfor Home Remodeling

Importance:

Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search strategy from HLM. We maximize your ad spend by following the data and adjusting the ad content on you display ads, PPC, and remarketing to get you more qualified leads at the lowest cost per click.

Ready to grow your home remodeling business?

Facebook Adsfor Plumbing

Importance:

Get instant visibility on Facebook with paid ad campaigns. If you have an established network of followers or a service or product that people are talking about, Facebook ad campaigns, remarketing strategies, and boosted posts can put your message in front of the conversation.

Ready to grow your home remodeling business?

Social Media Managementfor Home Remodeling

Importance:

Be top of mind when someone needs your service. Our Social Media Management keeps your company active on the sites where sharing experiences, recommending local businesses, and sharing information is welcomed.

Ready to grow your home remodeling business?

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