Fast-track your business to the top of search results on Google, Bing, and Yahoo with a Paid Search campaign from HLM. We maximize your ad spend by following the data and adjusting the ad content on a variety of display ads, PPC, and remarketing campaigns to get you more qualified leads at the lowest cost per click.
Paid Search provides a way to cover 100% of the possible dental keywords being searched in your selected geography. Unlike SEO, which cannot always cover every possible combination of words in the English language (or other languages!), Paid Search is configurable to capture as wide or narrow of an audience as is profitable for your business.
Unique features like click-to-call buttons, incentive callouts, review ratings, and more, make paid search sometimes more effective than SEO alone; these are designed to call attention to paid ads over organic search results - and usually achieve this goal with great messaging and a compelling offer.
Also unlike SEO, Paid Search can specify the geographies you would like your practice visible in. This is the only channel that can guarantee visibility outside your local geography. This makes the platform perfect for areas where specific pockets of a metropolitan area that lack heavy competition or rural areas where it is not uncommon for patients to drive 50+ miles for a checkup.
Paid Search offers immediate visibility on multiple search engines (Google, Bing, Yahoo) or even 3rd party providers like Yelp. There are even features that allow you to “remarket” to previous visitors to entice them back to your business. Remarketing as a tactic is one of the least expensive Paid Search campaigns for dentists to run (with high ROI) and is not available in SEO marketing.
Calculating returns for Paid Search is easier than SEO, as platforms like Google Ads are completely transparent on what campaigns, keywords, and geographies are performing the best for your dental practice.
Because every interaction with potential patients costs money, expert optimization of your Paid Search campaigns from HLM is an absolute must. Many dental practices have had negative experiences in the past trying to run their own campaigns, only to find out that they are in way over their heads. Having experts to consistently monitor, adjust, and test strategies provides the most visibility at the lowest possible cost per interaction.