Our Senior Living Clients Achieve Excellent ROI Year One

Oak Grove Inn's Digital Marketing Company
150% INCREASE in qualified new leads!

"Working with HLM has been a great experience and they continue to deliver the results needed to achieve our digital marketing goals."
Oak Grove Inn

Vitality Court's Digital Marketing Company
248 NEW LEADS in first 6 months!

"In a very competitive market, we chose to work with HLM for our digital campaigns because of their customer focused approach."
Vitality Court

Stone Bridge at Winton Woods' digital marketing company
82 NEW LEADS in first 4 months!

"The team took the time to understand our needs and goals and makes sure to report progress to these goals monthly."
Stone Bridge at Winton Woods

search engine marketing domination with HLM

Reach More Prospects Faster with High Level Marketing

Specialists in Page One Domination

For 10+ years, High Level Marketing has been a trusted digital marketing agency for top companies across the country. Why? Because succeeding in today’s competitive marketplace means getting your brand visibility at the top of search results- and keeping it there.

How do we do it?

  • Lightning Fast Websites
  • Intelligent Technology
  • Powerful Platforms
  • Industry Experts

Take the first step to dominating your market:

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FREE WEBSITE & SEO ANALYSIS

What's the Best Digital Marketing Strategy for Assisted Living Communities?

The senior living experts at High Level Marketing break it down:

web design agency for senior living websites

AN INFORMATIONAL WEBSITE IS YOUR MOST IMPORTANT MARKETING TOOL

You get one chance to look like a safe, credible, and welcoming online- your website. Trust a leader in senior housing marketing, High Level Marketing, to deliver it.

The first place people go to research senior living or assisted living facilities is the internet. Content marketing and SEO strategies will guide people to your website's landing pages, but the web design will be most important when it comes to decision making.

Choosing the best assisted living or senior housing community for a loved one is personal. At first glance, your website needs to connect with the visitor's emotions. Then it needs persuasive content to deliver relevant information about care, costs, services, and your team that helps them feel confident about choosing your assisted living facility over other senior living communities. High Level Marketing ensures your website design includes website pages that not only look amazing, but also produce more web leads.

Our high converting websites are built WordPress and MYCE platforms. That means your new assisted living website will meet or exceed Google standards for speed, usability, and performance. They are easy to edit, integrate with most APIs, Google Analytics, and other data collection and reporting tools. Our websites also come with a personal performance dashboard making it easy to understand how your website and marketing channels are performing.

Biggest Impact Short Term

Our senior housing website design team creates professional, fully responsive websites with amazing user experiences that persuade families to request a tour or call for more information as the next step in their research of assisted living facilities. Once your own senior housing website is launched you'll feel the impact of new resident inquiries right away. Even if the SEO strategy hasn't kicked in yet, the new traffic coming in will convert at a higher rate and you'll have an uptick in visits, calls, and of course, move-ins.

ROI High

Your website is where you'll feel your investment the most. First, you'll attract a steady flow of web leads. This means meeting your lead generation and occupancy goals and a steady flow of income. Second, with so many channels directed to your senior housing website (directory listings, social media, ad campaigns) a robust website from High Level Marketing will have a positive impact on the senior housing marketing campaigns you have running.


Attract more senior residents with a high converting web design:

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senior living seo stratgegy

SEO STRATEGIES WILL IMPROVE EVERY ASSISTED LIVING MARKETING CHANNEL

The senior care industry is highly competitive. Search engine optimization will help you stand out from your competitors and make sure your assisted living facility is visible when consumers and families are searching in your area for assisted living, nursing homes, dementia care, senior housing, and 55+ communities. High Level Marketing brings decades of search marketing experience to the table.

We create SEO programs with rich content to help ensure your organic visibility on Google, Yahoo, and Bing to keep your assisted living facility as a leading option for prospective families. HLM develops comprehensive SEO strategies to drive visibility in Organic Search and Google Maps.

Search engine optimization is not only the key to online visibility, it's the one marketing initiative that ties all of your marketing tactics together. Everything a reputable digital advertising agency like High Level Marketing does to promote your assisted living facility online benefits from some form of search engine optimization. 

Biggest Impact Long Term

Optimization of Your Google My Business listing (GMB listing) is one of the marketing strategies our assisted living marketers recommend to promote your assisted living facility. GMB listings get millions of engagements every year, so completing them with reviews, photos, and community information will help guide prospective residents your way. Choosing High Level Marketing, a national assisted living marketing agency to manage your search engine optimization, will ensure your Google My Business listing has the right SEO strategy to maximize visibility in your neighborhood and community for your assisted living facility. 

ROI Highest

There is no such thing as "free leads." Reaching and maintaining top listings for assisted living or assisted living in organic search results means investing upfront in search engine optimization. The good news is because you aren't paying per click or per lead, once you establish a top position with search engines, SEO will become your lowest cost per lead source.


Looking for senior living marketing agencies that get you results?

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senior living ppc

PAID SEARCH AND SOCIAL ADVERTISING GET MORE ASSISTED LIVING LEADS NOW

When it comes to assisted living marketing every geolocation is highly competitive. Not only are you competing for top positions with other 55+ communities, assisted living, nursing homes, retirement communities, and senior care services, but you are also competing against senior living blogs and directory websites.

Ad management from an experienced assisted living marketing agency is critical to helping generate new lease leads for your apartment community.

High Level Marketing is a leading assisted living marketing agency and Google premier partner that can help generate quality leads at the right investment for your assisted living facility. Our certified Google Ads and Facebook Ads team members will leverage their expertise and our award-winning technology to get your community in front of the right family members online. Our Google Ads program management has proven effective in generating new senior placement inquiries throughout the country.

Biggest Impact Short Term

You have a small window of opportunity for attracting and engaging families looking for assisted living for a parent or loved one. PPC and social media advertising is an excellent way to increase visibility, boost web traffic, and keep your beds occupied. The flexibility of social media platforms allows fast campaign updates and easy tracking of ROI.

ROI Medium

Paid search and social advertising mean you pay per click or paying per lead. That's a big reason for choosing an experienced assisted living marketing agency that can develop an efficient digital campaign strategy that can effectively target families looking for senior care facilities by location, age, interests, and more to keep your cost as low as possible.


Get more visibility for your community with strategic digital marketing campaigns:

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senior living social media

SOCIAL MEDIA MARKETING HELPS ASSISTED LIVING COMMUNITIES REACH MORE FAMILIES 

How important is the social media marketing channel to maintaining occupancy in your senior community? Very!

There is no better way for family members to experience your offerings than with a professionally maintained social media presence. Organic social media tactics include regular posting to social media channels, creating referral sources, and targeting baby boomers with social media marketing to create the big buzz that keeps you top of mind for people researching assisted living facilities.

Of course, we highly recommend a member of your sales team take ownership of social media posting. After all, your sales staff can accurately capture the best moments of your senior living communities and ensure a timely posting to your social media platforms as one of their sales strategies.

Where a social media marketing agency like High Level Marketing comes in is to create a posting schedule to ensure regular communications that promote your assisted living or senior community and keep people engaged using proven marketing tactics.

Biggest Impact Long Term

As part of your long-term marketing strategy, building followers, getting engagement, and referrals from happy residents will create an amazing first impression for anyone looking for senior placement in your area. After all, when it comes to choosing a new home for mom or dad, people trust the opinions of other people. Keeping your page and profile current and filled with photos of fun senior experiences in your community will help families imagine what it will be like for their loved one to live there.

ROI Medium

Because you are not paying for clicks, social media marketing can be performed in-house at a minimal cost. Posting social events, photos, and including live chat are easy ways to build your Facebook, Twitter, Instagram, and other social media pages. For the best ROI from social media, we recommend using an assisted living marketing agency like High Level Marketing to plan a social media strategy that will get you the most impressions, shares, likes, and reposts on all of your platforms.


Ready to increase your social media presence to attract new residents?

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senior living content marketing

CONTENT MARKETING STRATEGIES IMPROVE VISIBILITY IN YOUR LOCAL MARKET

You're probably wondering what is content marketing? Content marketing is a strategy for creating and distributing relevant and consistent information to attract and retain residents for your assisted living facility.

For most facilities in the assisted living market, it means creating an amazing website filled with information and content pertinent to influencing the decision to request a tour or request more information. For the most successful assisted living SEO strategies to work, content marketing includes blogging, internal link building, and dedicated web pages that support a keyword strategy.

Hiring an assisted living marketing agency with team members specializing in the assisted living industry will support the big buzz social media marketing creates and ensure your original and relevant content gets into the hands of people with aging parents. Our content marketing experts produce original, relevant content to reach and create awareness for your brand for families various stages in their decision making from research to inquiry to decision.

Biggest Impact Long Term

Content marketing in the senior care industry is a long-term strategy. The goal is to build pillars of topical content, like "how to choose an independent living facility," that not only get picked up by search engines for specific keyword searches but also to boost authority to the primary keywords like "assisted living near me." As long as these pages exist, they will continue to build trust with search engines and influence your overall website page rankings.

ROI Medium

Content marketing is a worthwhile investment of your marketing budget. As long as you or your preferred assisted living marketing agency are developing relevant content and posting regularly consistent to social platforms, blogging, and updating your website, you will continue to be rewarded year after year with top search results.


Need a better content marketing and blogging strategy for your assisted living facility?

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senior living review building

REVIEW BUILDING AND REPUTATION MANAGEMENT IS ESSENTIAL TO MULTIFAMILY MARKETING

Choosing the right community for mom or dad is not only stressful, but it also comes with a wide range of emotions. Researching assisted living communities will be the first step to choosing a new home.

In addition to visiting your website, one of the first things people do to reinforce they are making the right decision, is to read Google reviews. Maintaining a positive online reputation is essential for helping families choose you.

We know excellent care and family support are essential to earning positive reviews online. But for many assisted living directors, getting family members to post reviews about their experience can be challenging. High Level Marketing has review-building solutions that make it easy to ask for a review through our automated review program. All you need to do is upload emails into your performance dashboard.

Our program uses Net Promoter Score® (NPS) to determine how satisfied a client is with your community. The highest scorers will be asked to leave a Google review. Those with low scores will be asked to provide feedback directly so you have the opportunity to make things right- avoiding a low or negative review.

Biggest ImpactShort Term

Google reviews can be your best referral source. That's why it's so important to respond to reviews quickly-both good and bad reviews. People want to read about other people's experiences with your staff and the impact your community had on their loved one's quality of life. Of course, people will especially, read the bad reviews. One of the best reputation management strategies is to demonstrate your desire to provide a solution to any concerns posted. No one expects perfection. They are looking for compassion and a willingness to make things right.

ROI High

If you are doing reputation management in-house it takes just a few minutes to respond to reviews posted on platforms like Google, Yelp, Facebook, and Directory sites. Showing your appreciation for a great review and responding to a bad one is an easy way to earn a great online reputation. A assisted living marketing agency like High Level Marketing can help you keep on top it!


Need more 5-star Google reviews for your assisted living facility?

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See Review Building/Reputation Management Services


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Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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Top Digital Marketing Agency Answers Assisted Living Marketing FAQs

What marketing services do you recommend to market a assisted living home or 55+ community?

The assisted living marketing is extremely competitive. It takes a strong digital foundation that starts with a professional, responsive web design that has an excellent user experience on both desktop and mobile. Build into that an SEO strategy that includes backlinks, keyword strategy, and relevant content that is educational, empathetic, and persuasive. Extend your reach with paid search or PPC, paid social media, social media marketing, blogging, and email, and you have a robust senior marketing digital strategy. Of course, this kind of strategy takes time. Work with High Level Marketing and we'll create a short term and long term senior marketing strategy and marketing services that reaches families now and keeps your community in the forefront for years to come.

How important is it to work with a marketing agency that has experience in senior housing and senior care lead generation?

Growing your web presence online has never been more challenging. With competition from dozens of wall street capitalized aggregators, gaining a competitive advantage and generating leads at an effective cost per click is more complex than it has been in many years. The market will also be feeling pressure from the post-covid economic world for many years. In short, working with a senior living or home care marketing company that has experience in creating SEO strategies for organic growth and managing cost-effective Google Ad campaigns is super important to achieving the best possible return on investment. Choosing the best marketing services and getting the right strategy for your senior community involves a complete understanding of your community's business objectives, resident demographics, acquisition targets and present marketing efforts. High Level Marketing has years of experience in helping senior care owners attract new families with marketing services including web designs that convert and great visibility in Google and Bing search. 

Looking for assisted living marketing services?

When it comes to assisted living marketing strategies you have a lot of options. One thing to consider is email marketing. Email marketing can be directed to the family of current residents in the form of newsletters, helpful tips for maintaining a healthy and productive relationship with an aging parent or even a referral program for friends or family looking for to place their loved ones in a senior facility. Email marketing can also be used to stay top of mind for people who have toured or inquired about your assisted living communities. Sending out weekly emails reminding them about the amenities, activities, and what a great place to live is ideal for increasing lead generation. Email marketing is also used for sending out incentives for early move-ins. Need more senior living marketing ideas? Contact High Level Marketing. Our experienced assisted living marketers have plenty of digital marketing ideas. Email marketing is just one of the assisted living marketing solutions we offer.

Should we invest in a custom web design from a senior housing marketing company or use a templated product?

The senior housing industry is similar to many other competitive markets that are dominated on Google by large listing aggregators. Google has publicly stated on many occasions that authenticity is a huge component of the user experience. Websites that are designed for the senior housing industry that involve customized features for assisted living facilities, 55+ communities, Alzheimer's and memory loss facilities, or nursing home users are more likely to feature the right elements that will help you both attract new visitors and compel these visitors to take actions. High Level Marketing is recognized as one of the countries best web design agencies for the senior housing industry. HLM has received numerous awards for website design and development and digital marketing services. Our senior living marketing team members work with some of the countries most recognized brands to deliver comprehensive marketing services that produce excellent results. 

What marketing services do you recommend to market an assisted living facility?

The assisted living market is extremely competitive. We recommend assisted living facilities start by building a strong digital foundation that starts with a professional, responsive web design that has an excellent user experience on both desktop and mobile. This will showcase the best features and amenities your assisted living facility has to offer. Build into that an SEO strategy that includes backlinks, keyword strategy, and relevant content that is educational, empathetic, and persuasive for anyone searching for assisted living facilities. Extend your reach with paid search or PPC, paid social media, social media marketing, blogging, and email, and you have a robust senior marketing digital strategy sure to create a big buzz. Of course, this kind of senior living marketing strategy takes time. Work with High Level Marketing and we'll create a short term and long term senior marketing strategy with marketing services that reach families now and keeps your community in the forefront for years to come.

 

Popular Markets

 

High Level Marketing provides SEO and Digital Marketing Nationwide, with numerous assisted living and senior housing customers in these areas:

Atlanta GA, Chicago IL, Boston MA, Cleveland OH, Detroit MI, Minneapolis MN, Fort Myers FL, Orlando FL, Houston TX, Los Angeles CA, Denver CO, Miami FL, New York City, Dallas TX, Troy MI, Milwaukee WI, Denver CO, Birmingham AL, Mobile AL, Nashville TN, Montgomery AL, and San Jose CA


HLM has a proven track record in helping independent senior housing owners, commercial property managers, senior living communities, and senior care investors grow revenues through new resident acquisitions. Our award winning website designs are developed to drive conversions and leads. Implementing SEO strategies that achieve top rankings on Google and within Google Maps, helps to attract new clients and stay ahead of the competition. If you are searching for a digital marketing agency to help grow your assisted living communities, assisted living facility, or market your 55+ community with digital marketing services, give High Level Marketing a call today!

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