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Should You Promote Your Business on Your Personal Facebook Page? https://www.highlevelmarketing.com/blog/Should-You-Promote-Your-Business-on-Your-Personal-Facebook-Page_AE261.html

Many business owners make the mistake of running their business Facebook page the same way they do their personal Facebook account.

While it may seem like the easiest way to use Facebook, mixing your personal and your professional Facebook posts may have negative results for your business. Facebook is a huge marketing tool for small businesses, and an improper strategy can take away from the potential that lies on the social media behemoth.

Your business Facebook account should be professional and engaging. Your personal Facebook page is perfect for everything else -- you can even market your business on that page -- but you should keep them separate as they have two completely different personalities.

First, you should use your business page as a way to create and capture the companys identity. In other words, develop a business personality through your social media marketing on Facebook.

How you do this completely depends on the type of business you are running. You want to reach your potential customers so do so in a way that is natural for the business.

For example, if you run a landscape business, you could share pictures of a recent job you completed. Or you could take some pictures of the crew and post them in an effort to humanize your company.

What you dont want to do is use your company Facebook page to discuss topics and subjects unrelated to your industy.

In the same example as above, a landscape company should not discuss news in the political world. The trick is to keep your Facebook conversational and fun, yet also relative and trustworthy.

When it comes to the content strategy for business Facebook posts, one formula that I recommend is the Shaq Rule (Yes, Shaquille O'Neal) of content:

80% of your posts should be: entertainment focused

15% of your posts should be: informative and/or interesting

5% of your posts should be: sales focused

For instance, lets say youre a local HVAC company. Youre trying to reach out to and engage local residents in your area. Your Facebook content strategy would look like this:

  • 80% of your Facebook posts would be videos/articles about about local events, pets, home ownership, etc.

  • 15% of your Facebook posts would be videos/articles about how you can save money on your heating & cooling, tips on quick fixes, etc.

  • Then the final 5% of your Facebook posts would be about current promotions or offers, new services, client testimonials, etc.

The theory behind this, and all Facebook & social media marketing, is that we as business owners must provide value to our online fans. They want to be entertained and educated, not sold to. So before you start pushing a new promotion that youre offering, be sure you earn their trust by providing the right kind of content.

Those companies that build trust online will continuously outperform their competition in all facets of their business.


To see how we execute our Facebook content marketing strategy, head on over to the High Level Marketing Facebook page.

https://www.highlevelmarketing.com/blog/Should-You-Promote-Your-Business-on-Your-Personal-Facebook-Page_AE261.html
Why That 2-Star Review is Killing Your Business https://www.highlevelmarketing.com/blog/Why-That-2-Star-Review-is-Killing-Your-Business_AE433.html

Your Online Reputation is Now, More Important Than Ever

Even businesses without reputation issues need to regularly attend to their digital identity. Monitoring your online reputation and keeping it clean are integral parts of building and sustaining your business. And with Google acknowledging at least 10% of their ranking algorithm is based on reviews, reviews are more important than ever.

New Technology for Early 2019

In 2019, HLM released a cutting edge Reviews Management solution as part of our Footprint Dashboard. Our review solution specializes in helping you get more 5-star reviews to promote your business to search engines and new customers alike

Meet ACE

Lets Build Your Positive Online Presence

REVIEW CULTIVATION AND MANAGEMENT

Getting honest and consistent positive online reviews is key to building your online reputation.

  • 92% of consumers regularly read online reviews before they make a decision.
  • 88% of consumers trust online reviews as much as personal recommendations.
  • 40% of consumers develop an opinion about a brand after reading 1 to 3 reviews.

HLM will soon be offering an all-in-one customer feedback and Google review solution.

Our review technology will make it easier for you to get Google reviews, which are critical to ranking well. Our system will be very simple. You just add a customers email and the system will do the rest. First, it will send your customer an email asking them on a scale of 0-10 if they would recommend you. If the person selects a 9 or 10, the system will ask them to leave you a Google review. Not only will you get more Google Reviews, but you'll also be getting valuable customer feedback data.

CONSISTENT BUSINESS LISTINGS

Incorrect business listings can cause a frustrating customer experience and hurt your search rankings. Monitoring and updating local business listings (citations) has become a critical component of online reputation management and local search optimization strategy.

HLMs Footprint Core70 citation technology maintains the quality and consistency of your local business listings by continually monitoring your data on the top tier local directories. We create new citations, build industry context citations, provide data cleansing, and prevent online listing hijacking.

Google is the most prominent provider of search, maps, apps, and voice assistants on which your business can be found by consumers, but manually updating your digital data can be a painful process. Thanks to HLMs integration with Google My Business, we can make updates to the facts about your business directly in our platform and publish them to Google in real-time.

Your Online Reputation and Ranking

Google receives 'trust signals from positive reviews, accurate online listings and web pages that are continually refreshed with new content -- then ranks your business higher in search results allowing customers to find and do business with you.

Contact us today to find out more about how HLMs products and services can help your online reputation.

About High Level Marketing

At High Level Marketing, the primary goal behind everything we do is educating and empowering small business owners like you to understand your options in an effort to make the best marketing decisions that will help grow your business. We develop effective digital marketing campaigns that drive traffic and convert leads. Stop losing leads to your competitors...

Let's Talk About Your Business!

https://www.highlevelmarketing.com/blog/Why-That-2-Star-Review-is-Killing-Your-Business_AE433.html
Should I Build My Website Myself or Outsource It? https://www.highlevelmarketing.com/blog/Should-I-Build-My-Website-Myself-or-Outsource-It_AE308.html

Depending on your business, and your level of knowledge within the technology space, you may be fortunate enough to be able to build your own website. However, if you have a heavily trafficked and sophisticated website to create, it might be wise to outsource it to the experts.

Would you try to repair a broken gas line if you had no idea what you were doing? Its unlikely. Would you perform a root canal on a friend without proper training? We certainly hope not.

We outsource things that are not in our wheelhouse because we understand that there may be someone who is more equipped to handle these tasks. Regardless, each option comes with pros and cons. We want you to be fully informed of arguments for both sides and then make the best decision for your business.

Building Your Own Website

Maybe youre someone who likes to challenge themselves to the task of learning new things, or perhaps you have some knowledge in the web development space. If thats you, high-five, you go-getter! There is an abundance of resources for you to learn web development through. Be mindful that it may take time to obtain an extensive understanding of everything that goes into creating and fueling your own website. If this is the route youre going to take, be sure to have a realistic idea of your timeline.

Sometimes, building your website can seem more manageable and more cost-effective up front. After all, youre a capable, independent woman, or a man who is good at problem-solving. You can figure this out. Some content management systems (CMS) like Wix and Squarespace are user-friendly builders that allow individuals to create their own aesthetically pleasing website at little to no cost.

A good part of using a CMS is that it makes domains and hosting platforms easier to understand. If you are trying to build a website without using these platforms and have no experience in the development space, the process can be difficult. You will have to secure your domain, and then find a server to host your website. Keep in mind that on top of learning how to create your website, there is also the challenge of search engine optimization (SEO) and lead generation. These are two beasts in themselves and require just about as much time to understand as does building your site.

If you are looking for a simple website that displays information or showcases your work, these may be good enough options for you. However, if you are looking to create a website that generates leads, tracks SEO information, or has an intricate weave of parent and subpages like that in retail, you may want to do your research and bite the bullet to have your website built by someone who knows what the heck theyre doing.

Outsourcing to the Experts

As much as we may want it to, the internet doesnt work on hopes and prayers. If your website goes down, so might your business.

Ask yourself how much risking a faulty or insufficient DIY site is worth to the success of your business. If you have a large number of skews, a simple CMS will not cut it due to the complexity alone. In reality, unless you build your website from scratch, you will most likely have very little control over the design and functionality of your website. Your business is not a one-size-fits-all, and your website shouldnt be either. Outsourcing your website allows you to have more input in creating something that is specially designed for your needs without the hassle of doing it all yourself.

Cost is often a significant determining factor between DIY and outsourcing. Yes, outsourcing is more expensive than building a website yourself; however, there are several valid reasons to spend the money anyway:

  • You will spend more money if you attempt to learn how to build your website on your own, and then decide your result doesnt work for your business.
  • Building a website can be done on a deadline by professionals with years of experience.
  • Your website will look and function just as you want it to.

You need to look at this as an investment, not a cost. You have a business to run. Let someone else deal with writing the code and creating content.

At High Level Marketing, we know how essential it is to have a properly functioning website that fulfills all of your needs. With ten years of experience in the digital marketing industry, we have satisfied over 1,000 clients and counting. You can operate your business with peace of mind knowing that your website is in good hands. If you are ready to take the next step with your website, let our team work with you. Call us today at (888) 717-4249 or visit our website at www.highlevelmarketing.com for more information.


https://highlevelmarketing.leadpages.co/free-online-marketing-consultation2/

https://www.highlevelmarketing.com/blog/Should-I-Build-My-Website-Myself-or-Outsource-It_AE308.html
Can You Really Write Good Blog Content in 100 Words or Less? https://www.highlevelmarketing.com/blog/Can-You-Really-Write-Good-Blog-Content-in-100-Words-or-Less_AE249.html

We. Support. Blogs.

Let us clarify... We support GOOD blogs.

Blogs are great ways to provide additional updated content to your website without modifying the entire site itself. They are effective connectors between people searching on the web and your website. Hopefully, (fingers crossed) the content in your blog posts are relevant to the content that is currently on your website. Friends, you should not be writing posts about music on a dental blog, no matter how cool that new Taylor Swift song is.

Note: Also, by the end of this sentence, we will have already hit the 100-word mark.

Does Size Really Matter?

We are firm believers that you should write until your idea is clearly understood by your readers. Write for as long as that takes regardless of the word count. Do you think the first 100 words of this article answered the question "Can you really write good blog content in less than 100 words or less?" with enough detail to fully understand it? Obviously not because you're still here reading.

If you can completely explain your concept in 100 words or less with true high-quality content, then by all means, go for it. Although the chances of this succeeding are less than one in a million, we suppose it is possible.

Usually, the length of content is dependent on your goals and your audience. If you have goals of providing content that draws in readers, or if you're trying to get them to convert, shorter copy that is easily scannable may be the better way to go. If you have goals to solve a problem for your readers, or you want them to comprehend something in detail, it is certainly better to produce longer, more narrowly-focused content. This Neilson Norman Group link goes into this topic with greater detail.

Regardless of your word count, there are a few things to keep in mind.

Google Sees All (Or Lack Thereof)

Firstly, (unless you are solely a blogging site) the motivations for posting blogs come from drawing people to your website to complete an action be it clicking, purchasing, or filling out forms. You also want to produce content that will encourage people to provide backlinks to your website when they share your posts. Even if you are a blogging site, the overall idea is to get people to stay on your website for a longer period of time so you can reduce bounce rates.

Both of these factors affect your SEO rankings with search engines. It is important to note that blogs should not be full of unrelated content for the simple fact of adding to your word count. Having high-quality content will always be the first priority, however, these other elements come close behind it. Google has an ever-changing algorithm that helps determine relevance- and therefore website rankings. Typically, high ranking websites on Google have articles that are longer, but very focused on their topic at hand. They are not stuffed with keywords or unrelated fluff, and they answer the questions people are searching for.

Word Count vs. Quality Content

In summary, instead of focusing on word count, you should be writing quality content for your audience. Not only will this help you with your website rankings, but it will also build strong relationships with your readers because you are answering their questions and providing useful information to them. This will cycle and keep them coming back to your site in the future.

Remember these helpful tips when you are creating blog content:

  • Quality over quantity- Every. Time.
  • Stay focused: Be sure to write about topics that are relevant to your industry and your business
  • incorporate appropriate backlinks into your posts
  • Write high-quality content for your readers
  • Know your target audience and be able to identify your blogging goals
  • Include precise keywords and phrases to help with SEO rankings
  • Did we mention writing high-quality content?

For those of you eager to dip your toes into blogging, we believe in you. If you think that you could really benefit from blogs for your business, but dont have the time to do it yourself, that's where we come in. High Level Marketing is a one-stop shop for all of your digital marketing needs. From website development to updated blog posts, we provide five-star service to all of our clients. Call us today at (888) 717-4249, or visit our website www.highlevelmarketing.com for more information on our services.

https://www.highlevelmarketing.com/blog/Can-You-Really-Write-Good-Blog-Content-in-100-Words-or-Less_AE249.html
How Can I Increase My Organic Search Engine Rankings? https://www.highlevelmarketing.com/blog/How-Can-I-Increase-My-Organic-Search-Engine-Rankings_AE90.html

If youre here, you probably know a little bit about SEO, but for those of you that dont have a clue what that acronym even stands for, well start at the beginning.

How Can I Increase My Organic Search Engine Rankings?


What Is SEO?

Search Engine Optimization (SEO) is an effective way to help your website reach more people. When a person goes to Google and types a query into the search bar, tiny bots crawl through every page of every site on the internet, evaluating information as they go. Bots scan things like text, images, and graphics within the source code of your website looking for keywords or phrases. Eventually (in less than a second) they generate results in the order that the bots believe to be most relevant to what you searched.

It is essential that you understand this process if you want to improve your search engine rankings. Keywords or phrases are the central points of this process. Usually, most people will click on the first link the results generated. If unable to find the information they are looking for, readers will bounce to another site, and another, until they find what they need. Due to the success of the bots, most people don't get past the first four or five results without feeling satisfied. This is why you want to be at the top of the rankings.

Bots, Keywords, Now What?

Okay, so how do you use keywords to move up the ranks? First, you need to develop a keyword list for each page of your website that encompasses the content in its entirety. The more accurate these words or phrases are, the more likely people will click on your site. These should be implemented throughout the page in headlines, secondary headlines, body copy, photo captions, as well as alternate text. This does not mean that you overuse them.

I'll say it again for the people in the back. This DOES (clap) NOT (clap) mean that you overuse keywords or phrases.

For example, if your keyword was "SEO," you wouldn't say,

"The SEO Ultimate SEO Guide for SEO"

That is called keyword stuffing, and the crawling bots could (and should) penalize you for doing this. Instead, it is better to pack them like a powerful punch in the headline and sprinkle it like magical fairy-bot dust throughout your page copy. It is also wise to use variations of your keywords to strengthen your content. A more reasonable headline might say,

"The Ultimate Guide to SEO"

Are Keywords the Only Important Thing When It Comes to Search Engine Rankings?

Imagine us as Simon Cowell hitting his big red X buzzer.

Heck no! Although they are important, there is so much more that goes into creating successful SEO solutions to move you up the ranks. What are they, you ask?

First Things First...

No, really, headlines come first.

Headlines are like the first impression on a blind date. If your date stinks like last week's meatloaf and has their shirt on backwards, you would probably leave when they go to the bathroom.

Our point is that if your headline isn't cleaned up and looking pretty, your readers will leave. This should not be an afterthought when you're on a deadline, as it is too often. You must write intriguing headlines that make your readers trip over themselves to get deeper into the copy. Do your best to encompass the most central point of your story and then put a pretty bow on it.

Trust us, your readers like presents. Gift them with a brilliant headline followed by a strong story.

Killer Content

Having high-quality content that thoroughly explains your message is critical.

If you are at the beginning of your SEO journey, this is where you start. If you're in the middle, stop whatever you're doing and work on improving your content. If you think you're at the end, you just made us laugh because there is no such thing as being at the end.

Content can always be updated and improved. By continually adding articles, blogs, photos, videos, etc., you create more opportunities to lure people to your site.

Never aggregate stories, even the good ones, without giving credit where it is due and providing a backlink to your source. Stealing someone else's content is ethically wrong, and if you get caught, you could be penalized for it. If Google sees this, your site will be banned from their search engine results. Obviously, this will not help your efforts in moving up the ranks.

Remember that quality will always outweigh quantity. You should write for your audience. If they want to know how to fit eleven gumballs in their mouth without choking, you should write about it. Better yet, make a video of someone (safely) attempting it. Before you post it, back that bad boy up with the perfect descriptive copy, including your keywords, so it can be linked back to your website.

Backlink It Up

The objective is to get people to share your information and link it back to you. These are called backlinks. Google rewards virality in their rankings, so the more your website's content is shared and interacted with, the higher you will climb.

The bots we talked about in the beginning also explore your backlinks when they are on your page. If you have backlinks that support your content, it will be easier for the bots to recognize what your content is regarding, and therefore, help you move up in the search engine rankings.

An excellent example of a backlink would be the Moz link right here. This page is a fantastic tool that Moz has created to help people with SEO by checking backlink profiles.

Crawlers for this webpage will be able to decipher what we are talking about because we have helped by linking a recognizable Moz page that is built to explore backlinks. The bots would find this article less relevant to backlinks and SEO if we connected it to a video of Katy Perry singing while riding a goat. Keep this in mind when you build links with your partners and peers. Use your backlinks wisely.

Additional Tips to Organically Improve Your Search Engine Rankings:

  • Do not use Black Hat SEO tactics
  • Clean up your URLs; meaning have simple extension titles for your pages
  • Use menus on your site and keep customer clicking to a minimum
  • Dont forget about ALT tags and descriptions
  • Include your social media accounts on your pages and update regularly

As a reminder, your organic search rankings are not going to improve overnight. Be patient; give the search engines time, weeks if necessary, to crawl and index your pages.

If SEO isn't your thing, don't worry...it's ours. Since 2009 we've been driving real results for our small business clients by creating high-quality content and helping our customers be more organized with their backlinks and navigation of their website. Learn more about our SEO and website design services at www.highlevelmarketing.com or call us at (888) 717-4249.

https://www.highlevelmarketing.com/blog/How-Can-I-Increase-My-Organic-Search-Engine-Rankings_AE90.html
6 Reasons to Love Being a Small Business Owner https://www.highlevelmarketing.com/blog/6-Reasons-to-Love-Being-a-Small-Business-Owner_AE276.html

Gone are the days when people would wake up and want to go to work for someone else. Today, the idea of being an entrepreneur is dressed up with a Silicon Valley kind of swag. Too often, assumptions are made that if you get lucky and find the "next big thing," you will be an instant success overnight.

It is essential to note that this is not the way most businesses find success. In fact, according to the Small Business Administration (SBA), about 25% of all small businesses fail within the first year of being open. Debunking this myth, like the Mythbusters we are, is incredibly important because it sets up your expectations for actually owning and operating your own small business.

Ding, Dong, the Myth is Gone!

With that misconception out of the way, aspiring entrepreneurs that are afraid to dip their toes into the small business world should make the jump. Despite the risk, it is 100% worth it to dive in and build something you are passionate about

With the advances of technology, it is easier than ever to connect with potential customers, track lead generation, and market your product on the internet. Storefronts and offices are no longer necessary for most small businesses. The possibility of having low overhead alone (no employees, no extra rent payment, etc.) has pushed people toward venturing into the world of e-commerce entrepreneurship.

Of course, if you have a dream to be the owner/operator/chef extraordinaire of a small cafe, your overhead will be greater, but so will the reward. When you look back on the success of your business with the out-the-door line that wraps around the block, you will see that all of your trials and tribulations were worth the result.

So, for those of you that are afraid to take the plunge, we have compiled a list of honest reasons to love owning a small business. Weigh them carefully, then decide to build a business you will be proud of.

6 Reasons To Love Owning A Small Business:

Flexible Schedule

Friends, dont get confused. Yes, being an entrepreneur might mean you have the flexibility to make your schedule, and therefore, you get to decide if you dont want to work on Fridays. After all, a work/life balance is critical to everyone. But remember that not working on Friday means that no one may be working on Friday. Your business may not progress if you take advantage of having a flexible schedule. Studies have shown that people who own small businesses actually work more than those who work for someone else because the success of their business relies solely on their shoulders.

Accept The Challenge

For some people, the most challenging part of being an entrepreneur is understanding the way money works and strategizing to come up with clear directions for your business. This can seem daunting which is a large part of why a lot of small businesses fail within the first year. Those that succeed rise to the challenge of exploring something they may not be familiar with. Learning about finance and implementing processes is not only good for your business life, but it is also useful when it comes to your personal life as well. Successful entrepreneurs are gutsy, and they are driven to finding the best possible outcomes instead of laying down in the face of obstacles.

Monetize Your Lifestyle, Hobby, or Solution

If you have the best way to solve a problem, you should tell everyone about it. Matter of fact, if its as good as you say it is, I bet people would be willing to pay for it. Do you have the newest invention in the tech space? Go for it! Did you invent a robot that juggles while it walks the dog and sweeps the floor at the same time? Hey, we wont judge you. Maybe there are millions of people who would love that robot. Whatever you choose to center your small business around, its essential that you do your research to understand the market you are entering, and then use that information to create the best product you can.

Small Business Support Has Drastically Increased

With the encouragement of supporting small businesses growing on both local and national levels, like that of Small Business Saturday (the day after Black Friday), small business owners with excellent products and a strong customer base will continue to see growth in the coming years. Small business owners play a more significant role in the economy than you may think. Get yourself a piece of that pie and find that the support of entrepreneurs is on the rise.

You Are Your Own Boss

Raise your hand if you like being told what to do. Of course, you didnt raise your hand because no one likes being told what to do. (Also, youre probably reading this on your computer in a coffee shop and that would look weird.) The attractiveness of being your own boss makes peoples eyes light up, especially if they currently work under a horrible boss. Being top dog has its downsides, though. You are the one that will make all of the hard decisions as well as reap the repercussions of what you decide.

You Created This

Your small business is your baby. You will give birth to the idea, and nurture it until it begins to take on a life of its own. You will watch it take its first steps and feel the stumbles that follow. Eventually, after long hours of persistence and love, your baby wont be so little anymore. Maybe your small business stays small because that is all you want. Perhaps you are one of the few that gain significant traction within your space. Either way, you will have something to be proud of because, at the end of the day, you created this.

If you are ready to jump into starting your own small business, having a way to reach your customers and track your progress is crucial. At High Level Marketing, we are excited to help you reach your goals by handling all of your digital marketing needs. From building your website to creating content, and tracking your progress, we will walk with you through the process of getting your business off the ground. Call us at [PhoneNumber1] or visit our website, www.highlevelmarketing.com for more information on how we can help you today.

https://www.highlevelmarketing.com/blog/6-Reasons-to-Love-Being-a-Small-Business-Owner_AE276.html
Adis, Google Website Translator Widget https://www.highlevelmarketing.com/blog/Adi%C3%B3s-Google-Website-Translator-Widget_AE481.html

Google Recently Announced They Will No Longer Offer New Access to Google Translates Website Translator

NOTE: If you have a website that currently uses the Website Translator, you can still use it. For right now, this change only affects those businesses seeking new access to it. We will continue to monitor Googles forums and keep you updated about any sun setting or end of life announcements.

Does Your Website Need Localized Content? You Have Options

If you have a business with global reach or have a multi-lingual customer base, you are probably familiar with this widget. Over the years, we have routinely offered the Google Website Translator widget as a low-cost alternative for our clients who wanted their website content to be available in multiple languages. The service tied directly into the Google Translate API. What do we recommend now?

If a change in your business means you need website content in multiple languages, or your website currently uses Website Translator and you want to be prepared for the inevitable, you do have choices.

Option 1: Let the User Choose to Translate Your Website

Modern browsers, like Chrome, already support translation, so users will always be able to translate your website if they want. By aligning your strategy with Googles recommendation, "We encourage users looking to translate webpages to use browsers that support translation natively," the translation will be free. However, you are leaving the visitor experience up to chance; chance that your visitor is searching on a modern browser like Google Chrome, and chance that the content will be translated the way you need it to be translated. This could be a good strategy for entertainment and media types of websites where content is updated daily, but risky for product and service based websites where your voice needs to sound authentic to the locals you are targeting.

Option 2: Control the Translation

To have the most control of your content, you can use a cloud-based translation management service, like Bablic, to host the localized, or translated content and localization widget. These are, however, paid services, but can be worth the investment if what you offer doesnt translate easily.

If you need help choosing which option is right for your business, contact your dedicated account manager to talk about the pros and cons of each type of website translation service. We're here to help you make the marketing decisions that help you reach more customers.


About High Level Marketing

You can count on HLM to stay up-to-date and offer solutions for the changes in our industry that affect your business or your digital footprint. If you want to expand your market give your business a competitive edge with localized content, let HLM help you create the strategy to get you there. Contact Us Now.

https://www.highlevelmarketing.com/blog/Adi%C3%B3s-Google-Website-Translator-Widget_AE481.html
Anatomy of an Ideal About Page https://www.highlevelmarketing.com/blog/Anatomy-of-an-Ideal-About-Page_AE480.html

It's Time to Get Real with Your About Page

You love your website and its performing well. Thats great! Whats next? Conversions. Conversions, or events, can be just about any action you want someone to take, like filling out a lead form, calling your phone, signing up for a subscription, clicking a link, downloading something, buying something... Anything you want a visitor to do that can be counted by a computer. But wait- before you start thinking that changing a button color or adding a starburst, or offering a ridiculously low price are good ways to get more conversions, lets start with the something basic: Why do visitors go to your website? Answer: To learn more about your business.

Consider This: Most people coming to your website are not ready to take action.

Even if you offer emergency service, and the people visiting your site need emergency service, they are still deciding if they want to do business with you. So, how do you help them make up their mind? By being real. People want to do business with people. One of the first pages visitors go to after the Home page is the About page. They go there for one purpose; to see who you are, what makes you different, and what makes you better. And theres no better person to help create that content than you, the business owner.

Let Us Help You Create an Engaging About Page

In the last year, with all the algorithm updates and the general decline of trust for anything online, the About page has become one of the most essential pages for businesses to start earning consumer trust. Let us help fill yours with the personal content it needs to engage your visitors and convert them into leads. What do the best About pages include?

Your Story

Stories connect. Stories engage. Stories bring the human element to your business. Start your story by answering questions like these:

  • Are you family-owned and operated; are you on the 2nd or third generation?
  • Year you were established
  • What makes you passionate about your business?
  • What makes you get up every morning?
  • What do you specialize in?
  • What made you choose this line of work?
  • How do your customers describe working with you?

Your story is what makes you different from your competitors. Most people like to work with local businesses. So, even if the best part of your story is caring for or being active in your community, run with it.

Photo and Quote From the Owner

Do you have a personal creed? Do your customers work directly with you? Why not thank your visitor for considering you- as you know there are a lot of choices? A photo and a well written personal statement almost instantly earn trust from the consumer.

Guarantees or Value Propositions

What makes you the best person or company to hire for the job? People want to know they can count on your work and count on you to make it right in the event they have a less than 5-star experience. Your guarantee needs to be clear and it needs to something that reduces the risk for the consumer. For example, 'All Work Guaranteed is too vague. 'All work guaranteed by owner puts your reputation on the line and holds you personally accountable.

Photos of your Team, Crew, Leadership

As a customer, who will we be working with? What are their experiences, their passions, and why would we want to work with them? Whether you are a one-person team or 50, having pictures and a couple sentences about key people in your company will show your visitors there are real people ready to help them.

Testimonials

Back up your value proposition with a real customer experience. Nothing earns trust for your business like social proof that you are a good company to work with. Video testimonials are ideal, next best are written testimonials with a picture of the actual customer or the work you performed. You could also cite reviews from third-party sites, like Google My Business along with a link to that page. We use a combination of those three testimonials styles throughout our website.

Videos

Videos build trust and can increase conversions by up to 80%. A video tour of your facility, a personal guarantee from the owner, a stop motion video of a process or job, or testimonial are all great content to include on your About page.

Trust Badges or Good Practice Seals

Service Awards, BBB, Awards, and Associations naturally demonstrate the quality of your work. If you are a young business and not yet established in your community or industry, display recognizable awards or affiliations, prominently near the top of the page. This will help you earn instant credibility.

Timeline

Are there milestone events that impacted growth or change in your business? A timeline uses photos and headlines to visually communicate your journey from struggle to success. Its especially useful for companies who add locations, add new product lines, experience acquisitions or rebranding. At the very least, if you are in a milestone year like 5, 10, 25, 50, 75, or 100, make sure you emphasize it somewhere on the page.

Bottom Line: When it comes to your About page, the sky's the limit. If it helps you earn trust, authority, or engagement, then include it.


Are you looking for more ways to bring authenticity to your website or stand out from your competitors? We can help! Contact us today and request a FREE STRATEGY SESSION.

A digital marketing expert will review your website, your marketing goals, and your current digital marketing strategy. If you agree with our recommendations wed love to partner with you. With 10 years experience and over a thousand satisfied clients, we know how to help your business stand out from your competitors and get you more leads.

https://www.highlevelmarketing.com/blog/Anatomy-of-an-Ideal-About-Page_AE480.html
How Do I Get My Website to Rank Higher with Search Engines? https://www.highlevelmarketing.com/blog/How-Do-I-Get-My-Website-to-Rank-Higher-with-Search-Engines-_AE479.html

Now, thats a million-dollar question. The truth is, there isnt a one-size-fits-all solution for getting your website to rank on page one of search results; its a combination of things called SEO. SEO is a strategy and process for making modifications to certain parts of your website, building citations, and managing your Google My Business, over time, to impact your websites performance in organic search results. In other words, search engine optimization is doing what it takes to meet the search engines requirements to steadily increase the quantity and quality of traffic to your website.

To optimize your website effectively for search engines, it requires understanding search engine algorithms and making sure your website includes all the on-page and on-site details needed so your website gets crawled, indexed, and stays relevant with the search engines.

At first glance, these types of individual updates - link building, citation building, content development, increasing your digital footprint and reach- can seem easy to do. But together, when done with purpose, they send the right signals to the search engines for making your website and its content the best choice to recommend in search results. It takes a deep understanding of how search engines, like Google, work and the hundreds of factors used in their algorithms to crawl, index and rank the pages on your website. It takes an experienced SEO strategist like the ones at HLM to plan and execute a strategy that keeps your business in front of those most important to its success- search engines and potential customers.

What Can You Do to Help Improve Your Sites Overall Performance?

As your preferred SEO company, we do a lot to improve your ranking including publishing, updating, and optimizing content relevant to your topic clusters, writing the metadata and link building. But there are things that you, the business owner, can do to improve your website's performance that we cant do on your behalf.

Google has made several changes to their algorithms lately, but the big takeaway is that when it comes to your websites page quality, Google is placing E-A-T among the top 3 considerations. As Google transforms from a "search engine" to a "recommendation engine" it will use Expertise, Authority, and Trust to determine how valuable the information on your website is to the person performing the search. We help you meet Googles guidelines, both site-wide and page-wide, but there are some things you, the business owner, can do to assist us. Building more E-A-T into your website will not only help SEO it will also help keep your visitors engaged and ultimately lead to more conversions.

Here are some things you can do to feed Google's E-A-T criteria and help us increase your websites quality rating:

Create Video Content:

With a clearly defined purpose, original videos can be a powerful piece of content that will influence search engines and positively affect your overall SEO strategy.

Publish Original Blogs:

Original blogs (not re-posts of other peoples content) will not only help you keep fresh content on your website it will also help you build trust and authority for your brand.

Social Media Activities:

Links to relevant content on your social media sites help search engines understand your website, helps influences the topic clusters and keywords combinations that are relevant to your business.

Register with the Better Business Bureau:

Trust seals are a great way to establish credibility for your brand or service. BBB, Angies List, and Industry Certifications are all great to showcase on your website.

Build Your Online Reputation:

Get 5-Star Reviews on 3rd party review platforms like Google My Business, Yelp, and Facebook, etc. The better your reputation online, the more your brand demonstrates expertise, authority, trust to search engines and potential customers.

Showcase Awards:

Whether youve been recognized for your work or your workplace, your website is the perfect place to showcase your awards and accolades.

Use Real Photos:

People want to know who theyre working with. When used on your About Us page and throughout your website, real photos (even imperfect ones) will help legitimize your business and ultimately increase trust with your visitors.

Have a Legit Guarantee:

A clearly articulated guarantee of work can provide instant trust and credibility, which will lead to more conversions.

When it comes to optimizing your website for search engines and conversions, let HLM do the heavy lifting. We have an entire team of SEO, content, and analytics experts who understand your business and how to make digital marketing work for you. Contact us today to talk about our SEO program and getting more E-A-T into your website.

https://www.highlevelmarketing.com/blog/How-Do-I-Get-My-Website-to-Rank-Higher-with-Search-Engines-_AE479.html
2 Words You Can Say to Get More Sales https://www.highlevelmarketing.com/blog/2-Words-You-Can-Say-to-Get-More-Sales_AE432.html

When was the last time you said, 'thank you and truly meant it? Powerful words, 'thank you. And yet, most days we take them for granted. As children, were taught to say 'please and 'thank you as a demonstration of good manners. As adults, we casually mutter them out of the corner of our mouths as a polite gesture.

The Power of Appreciation

If youre like many people, Thanksgiving is a time for reflection. A time we give thanks for big things like spending the day with friends and family, our good health, our livelihood, or the opportunity to lift up those less fortunate. We give thanks for the things we have and the things we hold close to our heart.

This Thanksgiving I encourage you to dig a little deeper and, in addition to being thankful, express gratitude. If youre a successful business owner, I bet you didnt get there by yourself. I didnt. I had a lot of help; starting with support from my family, business mentors, business partners, and an entire team of dedicated employees. I am thankful for the opportunities I have been given, but I am grateful to the people who helped me turn those opportunities into successes.

This Year, Reimagine Success

As business owners, its easy for us to measure success by a number. But truth is, the real measure of a companys success isnt found on a spreadsheet. The true measure of a companys success is engagement. Engaged customers become your companys advocates. Engaged employees become champions for your companys success. For both, engagement starts with two words: 'Thank You.'

Sure, you still need to hit your numbers. But I promise you, by practicing gratitude and engaging the people around you, the numbers will follow. Have you ever wondered why it is so easy to thank someone for a small gesture of holding a door for us, but so difficult to thank people who are essential to helping us become, and remain, successful in our endeavors? I dont think its because we take people for granted. I just think weve forgotten the importance and power of showing appreciation. Weve forgotten how meaningful it can be to look someone in the eye and express a sincere 'thank you.'

This Year, Be Engaged

Everyone likes to feel valued. A personal 'thank you shows your employees, your team, your customers, and your partners that you value the relationship. For your employees, its an opportunity to make a connection and to express that the work they do is important to the success of the company. It builds loyalty. And the satisfaction they feel from being engaged and appreciated will be paid forward to their coworkers and your customers. Happiness breeds happiness. So, this year, make it your goal to regularly thank your employees. Shake a hand. Make eye contact. Be involved. Show gratitude.

And remember your customers, too. They need to know you value their business. Customers rarely decide to choose a different company based solely on cost or performance. Most often, they leave due to lack of engagement. Theres a lot of competition out there. Actively communicating with your customers, demonstrating value, and taking a moment to show your appreciation for their continued business is vital to your companys success.

This Year, Accept a Challenge

This year I am challenging myself, and all of you, to express gratitude. Take time to tell people how much they are appreciated. Do it this year because its good for your business; keep doing it because its good for your soul. Happy Thanksgiving and THANK YOU! for your continued business with us.

Reminder: HLM will be closed Thursday and Friday, Nov 22-23, in observance of Thanksgiving.

About High Level Marketing

At High Level Marketing, our primary goal is to educate and empower business owners to understand their digital marketing options so they can make the best decisions for growing their businesses. Our proven strategies effectively drive traffic to our clients' websites and convert more visitors into qualified leads. If you're ready to partner with a company focused on growing your business, contact us and...

Let's Talk About Your Business!

https://www.highlevelmarketing.com/blog/2-Words-You-Can-Say-to-Get-More-Sales_AE432.html
Advancing Our Support: More People, More Accessibility https://www.highlevelmarketing.com/blog/Advancing-Our-Support-More-People-More-Accessibility_AE431.html

2018 has been a pretty amazing year for us- weve won a couple of awards, hired some talented new people, and started rolling out the technology and products that will make it easier for both of us to manage the success of your digital marketing strategy. What does this mean for you?

We're Doing More to Meet Your Expectations

A huge part of ensuring your strategys success is agreeing on what success means for your business month-over-month and year-over-year. For our new clients, it starts with agreeing on expectations, deliverables, and what data we use to measure success.

For those reasons and more, we are excited to introduce our most recent hire, Grant Kravitz, HLMs VP of Delivery. Grant brings to the HLM team 20 years of experience building strong client relationships with some of the most recognized Fortune 500 companies, such as Sony PlayStation, eBay, Kellogg's, Disney, Nestle, and Taco Bell. His primary focus is to ensure our team meets your needs and expectations, and that we have a clear and consistent delivery of service, products, and support that meets HLMs high standards.

We're Doing More for Customer Support

Early 2019, we will be rolling out a new support section in your Performance Dashboard. What does this mean for you? More accessibility! Right now, we have an amazing customer support team who answers your questions by phone and email. In 2019, youll still be able to call or email us for support, but this new portal provides one more way to get the support you need. Simply click open your HLM Performance Dashboard any time, day or night, and submit your request online. Youll be able to monitor the status of all your requests (phoned in, emailed, or online) as well as access FAQs and other helpful articles, all in one convenient location. Keeping you informed is just one way for us all to be on the same page.

When you partner with HLM, you not only get an entire team of experienced, data-driven, marketing professionals, you get a digital marketing company that continually invests in the teams and technology to ensure your success.


About High Level Marketing

At High Level Marketing, our number one goal is to help you grow your business. That means providing you with the tools and education to understand your market and your options. We've invested thousands of hours developing the technology and resources to ensure the strategy we recommend can drive more traffic to your site and convert more visitors into qualified leads. Stop wishing your website did more for you. Contact HLM and...

Let's Talk About Your Business!

https://www.highlevelmarketing.com/blog/Advancing-Our-Support-More-People-More-Accessibility_AE431.html
The Best Halloween Costume for Business this Year https://www.highlevelmarketing.com/blog/The-Best-Halloween-Costume-for-Business-this-Year_AE430.html

Halloween, the time of year we get to dress up for a party or two and disguise ourselves as someone (or something) were not. And its fun to play the part, too. But everyone participating in Halloween activities knows the real you is under the costume. No one expects you to be able to cast a spell, or have superhuman strength, or rule the universe.

But what happens when you portray your business as something its not? Nearly every week I hear at least one of the requests below (and several others) from small business owners:

  • I want my website to make my business look bigger.
  • My photos arent good enough, can you pick a stock image?
  • My office (or vehicles) arent that attractive, can we show something else?

These types of requests are asking us to put a costume on your business. Even if you have the best intentions to grow your business, or you can do the things the stock photo is showing, or you want to avoid showing the real you, this kind of misrepresentation of your business can be dangerous.

Dont pretend to be something youre not. Theyll find out eventually.

This is the new age of business. People no longer expect perfection. What they crave is authenticity. A real company they can trust. And that means putting the real you out there. Stock photos look fake, an About page without an owner, group, or business photo looks fake, and a website that shares the same content as other similar companies, you guessed it...looks fake. And guess what, even if you're able to fool a potential customer into giving you their contact info because your website makes you look bigger, when it comes time to deliver, your customer will figure it out. Its only a matter of time. Worse yet, trying to look bigger than you are might actually turn away great customers who are looking for a company exactly your size.

If youre a duck, quack like one.

Youre better off showing your real self, the data proves it. An o.k. picture of your trucks, office, or crew, taken with your cellphone, will outperform the best stock images out there. Potential customers wont bounce because your pictures are a little blurry or a little dark. They will appreciate seeing exactly who will show up at their door to help them out. Youll be setting the right expectations; your customers will be choosing you for the right reasons, and because everyone is in alignment, everyone will experience greater satisfaction.

This Halloween, dress up, be something youre not for a night, and have a blast! But for your business, keep it real, be authentic, and show people how great your business really is. The best business Halloween costume this year is being true to your brand. You might not win a costume contest, but youll certainly win over customers.

About High Level Marketing

At High Level Marketing, the primary goal behind everything we do is educating and empowering small business owners like you to understand your options in an effort to make the best marketing decisions that will help grow your business. We develop effective digital marketing campaigns that drive traffic and convert leads. Stop losing leads to your competitors...

Let's Talk About Your Business!

https://www.highlevelmarketing.com/blog/The-Best-Halloween-Costume-for-Business-this-Year_AE430.html