The Challenge

Viewpoint Pschology and Wellness needed a new website experience that communicated their professionalism and dedication to mental health in a thoughtful and inviting way. It needed to accomodate their mobile users and provide easy access to their helpline, locations, and services without being cold or clinical. Understanding the amount of research people do on mental health and wellness providers before picking up a phone, Viewpoint turned to HLM for a long term digital marketing strategy that would provide visibility for their services and position their therapists as caring and compassionate leaders in the mental health community.

The Strategy

Custom Pro Website + Footprint Pro SEO

Viewpoint Psychology and Wellness - High Level Marketing - building

Custom Website

Focus on Experience, Trust, & Convenience

To reach target audiences in two locations we created one robust website experience with dedicated pages and content for the individual locations. A clean navigation and images of happy people in a variety of settings allowed us to communicate both visually and textually Viewpoint's trusted therapists are both welcoming, compassionate, and excellent at helping people work through difficult situations.

Key Results:

Focus on Experience, Trust, & Convenience

+54% Mobile Click to Calls
+181% Service-Based Traffic
Viewpoint Psychology and Wellness - High Level Marketing - brand

Hyper-Local SEO

Focus on Brand Name, Services, Locations 

Viewpoint's locations and services put them in a highly competative market. Our plan to maximize local searches for each location included optimization of Viewpoint's local GMB listings, optimizing the individual service pages, and creating unique landing pages to target specific geographic areas. 

Key Results:

Visibility in Map Packs for 2 Locations, Increased Overall Traffic

+97% Organic Traffic
+95% Organic Leads

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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