Trotman Brothers Roofing is a premier roofing and restoration company owned by brothers, William and Andrew Trotman. Trotman Brothers serves the Montgomery, Al market as well as surrounding suburbs.

In 2017, William and Andrew were wanting to take their business to a new level. They already had a website but it wasn't ranking on Google and didn't drive inbound leads consistently. Over the past three years, High Level Marketing has helped Trotman Brothers Roofing achieve the #1 ranking on Google which consistently delivers new business opportunities and predictable company growth.

The Strategy

Custom Website + Paid Search + Local SEO Package

Trotman Brothers - High Level Marketing - building

Custom Website

Mobile First, Focus on Experience, Trust, & Convenience

When it comes to improving your online presence and visibility, it should start with building a lightning-fast website that has great content and is built to convert. High Level Marketing built a Wordpress website that took into consideration the fact that most website visits in the roofing industry happen on a mobile device.

Key Results:

Higher Engagement, More Qualified Leads

50+ Quality Leads per Month
+67% Online Conversions
Trotman Brothers - High Level Marketing - quality

Paid Search (PPC)

Focus on Local Roofer, Roof Inspections, and Roofing Company

We wanted to create an experience for paid search users that spoke to the problems the users were trying to solve, earned their trust, and made scheduling an appointment easy for all devices. Combining a great user experience with highly targeted campaigns resulted in reducing our cost per conversion to 42% below industry standard.

Key Results:

Overall Lower Cost per Clicks, More Valuable Traffic

14.9% Conversion Rate
20% Reduction in Cost per Lead
Trotman Brothers - High Level Marketing - brand

Local SEO

Focus on Local Brand Visibility & Page One Domination 

With Google focusing its attention on the mobile user, our SEO strategy included an emphasis on optimizing the website for the mobile user. With bigger buttons, CTA’s that focus on calling, and an easy mobile navigation, we found a significant increase in mobile conversions.

Key Results:

Better Rankings, More Mobile Conversions

#1 Google Map Listing in Less Than 8 Months
#1 On Google for Roofing in Montgomery

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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