Trotman Brothers Nailed the #1 Listing on Page One & the Maps Pack in LESS THAN 8 MONTHS with Our Local SEO and Google Profile Strategy
High Level Marketing does a great job for us! We're very happy we chose to work with them. William Trotman, Owner
Introduction
Trotman Brothers Roofing is a premier roofing and restoration company owned by brothers, William and Andrew Trotman. Trotman Brothers serves the Montgomery, Al market as well as surrounding suburbs.
In 2017, William and Andrew were wanting to take their business to a new level. They already had a website but it wasn't ranking on Google and didn't drive inbound leads consistently. Over the past three years, High Level Marketing has helped Trotman Brothers Roofing achieve the #1 ranking on Google which consistently delivers new business opportunities and predictable company growth.
The Strategy
Custom Website + Paid Search + Local SEO Package
Custom Website
Mobile First, Focus on Experience, Trust, & Convenience
When it comes to improving your online presence and visibility, it should start with building a lightning-fast website that has great content and is built to convert. High Level Marketing built a Wordpress website that took into consideration the fact that most website visits in the roofing industry happen on a mobile device.
Key Results:
Higher Engagement, More Qualified Leads
50+ Quality Leads per Month
+67% Online Conversions
Paid Search (PPC)
Focus on Local Roofer, Roof Inspections, and Roofing Company
We wanted to create an experience for paid search users that spoke to the problems the users were trying to solve, earned their trust, and made scheduling an appointment easy for all devices. Combining a great user experience with highly targeted campaigns resulted in reducing our cost per conversion to 42% below industry standard.
Key Results:
Overall Lower Cost per Clicks, More Valuable Traffic
14.9% Conversion Rate
20% Reduction in Cost per Lead
Local SEO
Focus on Local Brand Visibility & Page One Domination
With Google focusing its attention on the mobile user, our SEO strategy included an emphasis on optimizing the website for the mobile user. With bigger buttons, CTA’s that focus on calling, and an easy mobile navigation, we found a significant increase in mobile conversions.
Key Results:
Better Rankings, More Mobile Conversions
#1 Google Map Listing in Less Than 8 Months
#1 On Google for Roofing in Montgomery
Our Experts are here to help.
Let’s Talk About Your Project
Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!
