The Challenge

Birmingham, Alabama, has had an influx of clinical dermatology practices enter their space, squeezing Total Skin & Beauty’s client roster and drying up leads. An established practice since 1983, Total Skin specializes in Mohs cancer surgery and needed to recapture market share and improve name recognition to a new generation of prospective patients.

Our Solutions

To boost Total Skin’s visibility, we unveiled a new navigation and conversion-friendly website. We also optimized their online presence with a strong search engine presence and a blogging campaign. We designed these to educate and showcase their expertise in the Mohs surgery area.

Total Skin & Beauty Dermatology Center - High Level Marketing - building

Outcome 1

Within the first 90 days, Total Skin enjoyed an uptick in their patient appointment requests and an improvement in their search engine results.

First 90 Days Uptick in Appointment Requests
Total Skin & Beauty Dermatology Center - High Level Marketing - quality

Outcome 2

Within the first 6 months, they doubled their patient appointment requests.

+100% Appointment Requests
Total Skin & Beauty Dermatology Center - High Level Marketing - brand

Outcome 3

Our ad campaign drove a 68% increase in qualified website traffic year over year.

+68% Website Traffic

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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