The Challenge

NY Martial Arts, a New York martial arts academy with 4 locations, had outgrown their website and wanted HLM to create a new experience that both educated visitors on the health benefits of martial arts and encouraged enrollment for students of all ages and physical conditions. It needed to be easy to update with videos, images, and new classes.

The Strategy

Custom Pro Website + Footprint Premium SEO

NY Martial Arts Academy - High Level Marketing - building

Custom Website

Focus on Techniques, Classes, & Sign-Ups

To appeal to a more general market of people searching for adult and youth martial arts classes in four locations, we gave their website a facelift, including a clean white background to better feature photos and videos, and to make the text easier to read on all devices. We added more relevant information about their programs and included videos that showcase live class snippets and student/parent testimonials both increasing trust and validating their claims. 

Key Results:

More Engagement on Class Pages, More Class Registrations

+116% Total Leads
+171% Mobile Click-to-Calls
NY Martial Arts Academy - High Level Marketing - brand

Local SEO

Local Map Listings, Visibility for Adult & Youth Classes

To maximize local searches for the NYMAA brand name we optimized the Google My Business (GMB) listings and landing pages for each location and focused a broad term SEO strategy for their website that tied in relevant content, media, and keyword phrases specific to self defense, martial arts, and classes offered.

Key Results:

More Visibility for Classes, More Traffic to Class Pages

+85% Traffic to Service Pages
+59% Traffic to Home Page

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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