The Challenge

NowDry had more than a decade waterproofing basements in metro-Detroit and no place to showcase it. They were using a manufacturer's website to generate leads which helped them develop their business. But to take NowDry to the next level, they needed a branded website experience to showcase the trust and credibility they earned in the community and their industry.

The Strategy

Custom Pro Website + Footprint Pro SEO

NowDry - High Level Marketing - building

Custom Website

Focus On Authority, Value, Social Proof

NowDry needed a professional website design to showcase the value, dedication, and authority he had as an expert basement waterproofer in his community. This included using real photography, videos, and before/after photos. It meant creating a user experience that not only demonstrated knowledge about waterproofing but also the value his team brought as licensed contractors and remodelers.

Key Results:

Engagement, Trust, and Leads

+200% Mobile Click-to-Calls
+114% Total Leads Year-Over-Year
NowDry - High Level Marketing - brand

Local SEO

Local Optimization for Brand Name and Services

In order for NowDry to compete in the basement waterproofing and restoration business, we had establish authority by creating engaging, relevant content matching a variety of search queries for basement waterproofing and maintaining a friendly and conversational tone. Our backlink strategy and local on-page optimization for the services he provided was key to getting ranked with search engines and Google My Business (GMB).

Key Results:

Higher Page Rankings, Visibility on GMB for Services

90% Index Rate
+500 Views on GMB

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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