We turned up the heat on Mastercraft's website and SEO strategy and it led to over 50% growth in the first year!
I've been with HLM for 15 years. They’ve taken me from a small company to 40 trucks in the Metro Detroit area. The results that I’ve gotten from them has justified the price that I am spending and their customer service is very good.Steve Bez, Owner Mastercraft Heating, Cooling, and Plumbing
Mastercraft, a young, local HVAC company building a good reputation in the Metro-Detroit area, partnered with HLM 15 years ago for one reason: to grow the business. As owner, Steve Bez, continued to evolve his business model, build his reputation, and add more trucks, HLM was right there with him, updating his website and SEO strategy to support his goals and reflect the humor in his local brand. Unfortunately, this strategy didn't pay off outside his local service area. To expand his reach and gain new customers outside is local service area, Steve turned to HLM for a new digital marketing strategy.
Mastercraft has an excellent online reputation for the services they provide. Focusing the website on Mastercraft's experience and value gave us the opportunity to design a more professional, personalized website filled with relevant content that not only demonstrates authority in the HVAC field, but speaks to why they are the area's best choice for heating and cooling.
Higher Engagement, More Furnace & AC Repair Leads
With Google using Expertise, Authority, and Trust as part of their quality ranking algorithm, we focused on increasing quality content and messaging for primary services, coupled with building out more localized landing pages.
Visibility in Local Maps Pack, More Traffic for Individual Services
Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!
