The Challenge

Mastercraft, a young, local HVAC company building a good reputation in the Metro-Detroit area, partnered with HLM 15 years ago for one reason: to grow the business.  As owner, Steve Bez, continued to evolve his business model, build his reputation, and add more trucks, HLM was right there with him, updating his website and SEO strategy to support his goals and reflect the humor in his local brand. Unfortunately, this strategy didn't pay off outside his local service area. To expand his reach and gain new customers outside is local service area, Steve turned to HLM for a new digital marketing strategy.

The Strategy

Custom Pro Website Redesign + Footprint Premium SEO 

Mastercraft Heating and Cooling - High Level Marketing - building

Custom Website

Focus on Experience, Trust, & Reputation

Mastercraft has an excellent online reputation for the services they provide. Focusing the website on Mastercraft's experience and value gave us the opportunity to design a more professional, personalized website filled with relevant content that not only demonstrates authority in the HVAC field, but speaks to why they are the area's best choice for heating and cooling. 

Key Results:

Higher Engagement, More Furnace & AC Repair Leads

+50% Year-Over-Year Growth
6000+ Views on GMB Listing
Mastercraft Heating and Cooling - High Level Marketing - brand

Hyper-Local SEO

Expanding Service Area, Increasing Service Based Leads

With Google using Expertise, Authority, and Trust as part of their quality ranking algorithm, we focused on increasing quality content and messaging for primary services, coupled with building out more localized landing pages.

Key Results:

Visibility in Local Maps Pack, More Traffic for Individual Services

+30% Brand Traffic
+45% Service Based Traffic

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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