The Challenge

Attorneys Andrew Gerkin and Ryan Decker were local attorneys that got big results. They had a great reputation in the community and big wins for their clients, but they needed a digital marketing partner to help them expand outside of their small town and take their practice to the next level. With law firms being a very competitive market, they turned to HLM to create a website rich with relevent content, while preserving their compassion for law and the people they help. It required an SEO strategy that not only focused on optimizing the obvious topics within their website, but also included a robust backlink strategy to grow their footprint outside of their local community. 

The Strategy

Custom Pro Website + Footprint Premium SEO + Paid Search (post launch)

Gerkin & Decker - High Level Marketing - building

Custom Website

Focus on Authority, Relevance & Community

In order to accomodate the amount of content needed to help position Gerkin & Decker as the top trusted authority with search engines we used a variety of design techniques including FAQs, accordions, and typography to break up the content and keep the pages flowing. This not only helped get our pages ranked, it positioned Gerkin & Decker in Google's Maps Pack, getting them the visibility for all of their services and increasing the traffic to their site.

Key Results:

Focus on Authority, Relevance & Community

+215% Increase in Mobile Click-to-Calls
+135% Traffic to Service Pages
Gerkin & Decker - High Level Marketing - brand

Hyper-Local SEO

Focus on Expanding Brand Visibility, Optimizing Practice Areas

To gain traction in their highly competitive marketplace, we had to establish Gerkin & Decker as the leading authority for their practice areas. That meant creating a website with a great user experience including practice area pages with rich, relevant content. It meant expanding their digital footprint with relevant backlinks, working with them to generate client reviews, and ensuring complete and consistent business information across all directories and business listings.

Key Results:

Brand Visibility in Surrounding Markets, Gaining Traction for Practice Areas

+229% Increase in Organic Leads
+205% Increase in Total Leads

Our Experts are here to help.

Let’s Talk About Your Project

Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!

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