We built a custom digital marketing strategy that resulted in 79% more leads the first year!
The Challenge
Detroit Build is a Southeast Michigan design/build contractor that specializes in residential and commercial remodeling and renovations. They specialize in creating unique spaces that showcase innovation and craftsmanship. Owners, Seabrick and Serene had a solid reputation with the community and invested a lot of money in professional photography to build a portfolio. What they didn’t have is a website to showcase their work or a strategy to gain traffic, visibility and reach.
The Strategy
Custom Pro Website + Footprint Pro SEO with Blogs
Custom Website
Focus on Experience, Trust, Portfolio
The remodeling industry is a very competitive, hyper-local market, so we took advantage of Google’s mobile first indexing and created a website that showcased Detroit Build’s personality and capabilities, and offered a great mobile experience. Their amazing photos and our engaging content kept visitors on the site long enough to earn their trust and compel them take action.
Key Results:
More Engagement, More Leads
+79% Total Leads
+59% Mobile Click-to-Calls
Hyper-Local SEO
Focus on Organic Traffic
Because Detroit Build is in a highly competitive market and had a minimal budget to work with, our SEO team determined the most cost effective way to reach the homeowner considering a remodel would be through informational blogging. To date, our blogs are one of the primary drivers of traffic to the website.
Key Results:
Increased Visibility for Services, Increased Overall Traffic
+21% Organic Traffic
+46% Organic Leads
Our Experts are here to help.
Let’s Talk About Your Project
Understanding your needs and expectations are the first step to seeing if we’re a good fit for each other. So let’s jump on a quick call and get to know each other. If we’re a good fit, we’ll provide a free website and SEO analysis along with a customized proposal for you to consider. So let's jump on a quick call and find out!
