Posts in the Website Optimization category
Want a more complete snapshot of your customers' journeys from awareness to purchase? Google heard.
Meet GA4, Google's newest update to their already robust Google Analytics platform. To help break it down, the analytics experts at High Level Marketing put together this handy guide with the most important takeaways and changes for GA4.
How Do I Get My Website to Rank Higher with Search Engines?
Understanding Google's E-A-T metric will help you rank higher in search results.
How Can I Increase My Organic Search Engine Rankings?
If you’re here, you probably know a little bit about SEO, but for those of you that...
Google’s Planning a Big Update to Chrome for Third-Party Cookies
Sounds delicious? Well, not those kinds of cookies. We’re talking about the ones used to track users across multiple websites to deliver targeted advertising. The update by Google is a big win for privacy, but also for Google.
Google Core Web Vitals Update
All three Core Web Vitals benchmarks must be met in order to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.
How do I get more traffic to my website?
Managing an online presence is one of the most important elements of a small business sales...
5 Easy Holiday Online Marketing Ideas
The holiday season is the time for your business to get in the black or break the bank! While the...
The Big Google Mobile First Update is almost here, and to be clear, it’s something to fear
Google has given businesses until April 1, 2021 (no fooling) to have a mobile friendly website, or else. Or else what? Or else if...
Website Copywriting: Attract and Convert More Customers
We all want our websites to translate into more conversions and revenue from the business. Yet,...
Core Web Vitals and the UX Revolution to Come in 2021
Google has been moving beyond simple keywords as a ranking factor for about a decade; even before...
Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Old adaptive sites that have different versions or URLs for desktop and mobile devices will start seeing reduced traffic.
Flash is Officially Dead: A Digital Marketing Fable
For those of us that remember the web of the early 2000s, it was a bleak: static images that took ages to load, bland text, terrible tiled backgrounds that made reading near impossible. The animated GIF did try to offer some wow, but usually ended up terrifying.
Should I Build My Website Myself or Outsource It?
Depending on your business, and your level of knowledge within the technology space, you may be...

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