3 Metrics to Track Your Content Marketing Campaign
As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a...
Google My Business releases a tool to more easily manage your reviews
Previously, there was no real way to see the status of reviews you flagged to be taken down in an organized way. The newest feature within Google My Business allows you to see recent reviews on their listings in a single place and check the status of reviews you've reported to Google.
Google My Business Adds Years in Business, New Result Carousel
In December, examples of Google displaying years in business in actual search results has been sighted more often, leading HLM to believe that this is a feature that will become more commonplace in 2021.
What You Need to Know About Google's Dec 2020 Core Algorithm Update
Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update.
How to Avoid Having Your Google My Business (GMB) Listing Suspended
Since 2016, High level Marketing has been evangelizing the use of Google My Business to support...
The Big Google Mobile First Update is almost here, and to be clear, it’s something to fear
Google has given businesses until April 1, 2021 (no fooling) to have a mobile friendly website, or else. Or else what? Or else if...
Google Announces Upgraded Google My Business Profiles in the Future
Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local...
Why You Should DIY Organic Social (and Not Paid Social) in 2020
You're the one that can tell the story of your small business the best. Learn more about why you should DIY your Organic Social media in 2020 and NOT Paid Social.
Google Confirms May 2020 Algorithm Update is Rolling Out Now
Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – officially known as the “May 2020 Core Update.”
Direct site navigation via voice arrives on iOS Bing Search app
Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users.
Google now shows carousels of reviews on local business profiles
Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer Aneel Badyal and confirmed by a Google spokesperson.
Holiday Posts That Work!
A creative or humorous holiday message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. Remember... people enjoy connecting with other people, so be genuine, authentic and real… and preferably not too serious. In other words, just be yourself and don’t overthink it.