Posts in the Pulse on the Industry category
Google Makes a Big Move in Privacy for Advertising
Cookies have been instrumental in digital advertising to identify users and make data tracking and advertising campaigns more accurate. With privacy concerns on the rise, advertising platform providers like Google must seek to evolve and deliver accurate results in a more private environment.
Webinar: Practical Ways to Convert More Leads
In this webinar we covered practical ways you can improve your website to convert more leads, including how to make your navigation easier, what makes up the best lead forms, and how your messaging can have more of an impact.
Google’s Making a Big Change to Keyword Matching in Ads
Starting in February 2021, phrase match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant customers.
Webinar: How will consumers respond in a post COVID world?
Everyone is going to stop buying everything, communications will cease to exist, and Amazon will change its name to Buy N Large. Our outlook on 2021 is a bit more optimistic, and here’s why.
Google My Business Adds Years in Business, New Result Carousel
In December, examples of Google displaying years in business in actual search results has been sighted more often, leading HLM to believe that this is a feature that will become more commonplace in 2021.
What You Need to Know About Google's Dec 2020 Core Algorithm Update
Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update.
How to Avoid Having Your Google My Business (GMB) Listing Suspended
Since 2016, High level Marketing has been evangelizing the use of Google My Business to support...
The Big Google Mobile First Update is almost here, and to be clear, it’s something to fear
Google has given businesses until April 1, 2021 (no fooling) to have a mobile friendly website, or else. Or else what? Or else if...
Google Announces Upgraded Google My Business Profiles in the Future
Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local...
Core Web Vitals and the UX Revolution to Come in 2021
Google has been moving beyond simple keywords as a ranking factor for about a decade; even before...
Google Confirms May 2020 Algorithm Update is Rolling Out Now
Google’s Danny Sullivan has confirmed that a core algorithm update is rolling out today – officially known as the “May 2020 Core Update.”
Video: Search Engines and SEO Panelists Agree Algorithm Updates Should Continue During COVID-19
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation. A recent group of SEOs echoed Google And Bing on the subject of algorithm updates.
State, Federal Grants and Loans Available during the Coronavirus Crisis
The MEDC announced the Michigan Small Business Relief Program to fund $20 Million to Support businesses impacted by COVID-19. This includes free grants and special loans. Learn more about state and federal assistance available for businesses impacted by Coronavirus.

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