The Increasing Importance of Customer Reviews
As a business owner (or the point person responsible for managing your company’s...
3 Major Reasons Why Small and Mid-size Businesses Often Fail With PPC
Pay-Per-Click (PPC) advertising can boost website traffic, generate qualified leads...
Anatomy of an Ideal About Page
The Key Elements That Build Trust and Engage Visitors
Your About page is often the first point...
Building Your Brand Online: 6 Things You Need to Do Now to Gain Traction in a Competitive Local Market
Consumer habits and the digital landscape have shifted over the last decade. How consumers find...
Google Search On 22: 9 Updates You Need to Know
At Search On 22, on September 28th, Google's annual search event, the company announced several...
Why Figuring Out Your Cost Per Lead Can Drive You Mad
It would seem comparing your marketing investments based on which method has the lowest cost...
Google’s Helpful Content Update: 6 Facts You Need to Know Before It’s Too Late
It’s no secret that Google Search is constantly at work, putting the most helpful content...
Facebook’s Home-Feed Update is Great News for Small Businesses
Facebook just recently announced changes to the home feed that could mean a bigger reach and more...
Google's Testing a New Featured Snippet Layout - What it Means for Your Business
What is a Featured Snippet?
A featured snippet is a piece of information Google pulls from a...
High Level Marketing Keeps Your GMB Secure
You’ve received an ownership request from Google- now what?
A while back, Google added the...
MUM's the Word on Google's Latest Update- or is it?
Ironically, MUM doesn't solve privacy issues.
It's a new update that takes Google...
Google's Product Review Update- What You Need to Know
If product reviews are part of your content marketing or SEO strategy, we’ve got news for...
Google Update: Local Pack Update
In a recent article published by Search Engine Land, Google confirmed they rolled out a recent...