Posts in the Pulse on the Industry category
Want a more complete snapshot of your customers' journeys from awareness to purchase? Google heard.
Meet GA4, Google's newest update to their already robust Google Analytics platform. To help break it down, the analytics experts at High Level Marketing put together this handy guide with the most important takeaways and changes for GA4.
The Increasing Importance of Customer Reviews
As a business owner (or the point person responsible for managing your company’s marketing...
How Do I Get My Website to Rank Higher with Search Engines?
Understanding Google's E-A-T metric will help you rank higher in search results.
Website Design & Development: Should You Trust a Freelancer or Hire an Agency to Get You Results? Our COO's Answer May Surprise You!
We live in a digital age in which customers visit brick-and-mortar locations less often to shop and...
Google Link Spam Update: What You Need to Know
Roughly four weeks ago, Google began a rollout of the link spam update, and according to Danny Sullivan of Google, it is officially deployed. Here’s what you need to know:
Building Your Brand Online: 6 Things You Need to Do Now to Gain Traction in a Competitive Local Market
Over the past 10-15 years, building a strong online presence has evolved from being a nice-to-have...
Google Core Web Vitals Update
As your marketing agency partner, High Level Marketing is constantly looking for ways to optimize user experience, and the Google Core Web Vitals are the best requirements to measure your site’s performance and detect areas for improvement. Keep reading to see how we put them into play.
How Can I Increase My Organic Search Engine Rankings?
If you’re here, you probably know a little bit about SEO, but for those of you that...
How High Level Marketing Helps Your Service-Area Business Avoid Google's Dreaded GMB Suspension
What is Google My Business (GMB) and Why You Need It Fact is, if you have a business, you need a...
What Is SEO and How Can It Grow My Business?
If you landed on this page and are reading this blog, there is a high probability you found this...
Creating an HVAC and Plumbing Website that Converts
Did you know that making a few small changes to your website can significantly improve the number...
3 Metrics to Track Your Content Marketing Campaign
As the Director of Content Marketing, I’ve seen firsthand the successes (and failures) of a...
Webinar: Appealing to Your Buyer
Learn about what factors cause your potential customer to choose between you and your competitors, what you can add to your website to better appeal to buyers, and how you can get Google to recommend your business more.

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