Posts in the Pulse on the Industry category
State, Federal Grants and Loans Available during the Coronavirus Crisis
The MEDC announced the Michigan Small Business Relief Program to fund $20 Million to Support businesses impacted by COVID-19. This includes free grants and special loans. Learn more about state and federal assistance available for businesses impacted by Coronavirus.
Google Adds New Features for Businesses Affected by COVID-19 (Coronavirus)
Google has recently updated help documentation to allow businesses that may have been affected by COVID-19 to provide details about their business.
New Local Search Result Format Tested in Europe
Branded directory buttons are being displayed above the map. In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources. This could have implications for the US in the future.
Zero Click Searches: How Google Curates Content without Driving Traffic to Websites
If you’ve searched on Google and had your question answered without having to click through to a website, you’re already familiar with zero click searches. Google shifted how it drives website traffic on its search engine results page (SERP). Due to this, your business may have noticed a decline in conversions.
Fix Your Old, Dusty Adaptive Site! Google Updated its Mobile-First Indexing
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Old adaptive sites that have different versions or URLs for desktop and mobile devices will start seeing reduced traffic.
Today on “Google is Not Your Friend:” Google Drops Phone Support for Google My Business
We’re kicking off a new series that we hope has as few posts as possible: Google is Not Your Friend. Today we review Google's recent announcement that users no longer have a toll-free support number to call the Google My Business support team.
Should You Promote Your Business on Your Personal Facebook Page?
Many business owners make the mistake of running their business Facebook page the same way they do...
Anatomy of an Ideal About Page
It's Time to Get Real with Your About Page You love your website and it’s...
Bye, Bye, Google+
By now, you may have heard Google’s decision to discontinue Google+. Google+ was launched...
How UX is Evolving and Why It Matters to Your Business
By: Chris Ditty, Creative Director Looking back over the history of how we (High Level...
The Increasing Importance of Customer Reviews
As a business owner (or the point person responsible for managing your company’s marketing...
Google PageSpeed Optimization
Google PageSpeed Insights reports on the real-world performance of a page for mobile and desktop...
Alexa, Where's My Business?
Amazon sold over 20 million Alexa’s in 2017, and by 2019, the voice recognition market will...

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