Google Makes a Big Move in Privacy for Advertising
Cookies have been instrumental in digital advertising to identify users and make data tracking and advertising campaigns more accurate. With privacy concerns on the rise, advertising platform providers like Google must seek to evolve and deliver accurate results in a more private environment.
Google’s Making a Big Change to Keyword Matching in Ads
Starting in February 2021, phrase match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant customers.
Why You Should DIY Organic Social (and Not Paid Social) in 2020
You're the one that can tell the story of your small business the best. Learn more about why you should DIY your Organic Social media in 2020 and NOT Paid Social.
Boosting Facebook Posts: How Can It Help Your Business?
Social media is here to stay. It’s the one-stop-shop for updates on your friends, family,...
3 Major Reasons Why Small Businesses Often Fail With PPC
Pay-Per-Click (PPC) can be quick to deliver qualified traffic to your website, improving your leads...