With all of the recent attention to Google’s algorithm changes that place greater importance on a website’s mobile accessibility, it’s important for small business owners to know that, while mobile searches are certainly on the rise, the time that people spend in front of a desktop or laptop computer remains constant.
According to data from a comScore study conducted between February, 2013 and April, 2015, mobile activity is accelerating at a fast rate, but time spent searching the internet from a desktop has not decreased as a result. In fact, during this period, the time users spent searching the internet from a desktop or laptop computer did not change.
Minutes Online Each Month
Mobile devices have made it easy and convenient to access the internet at times that were once implausible or inconvenient, such as in bed or while watching TV. This fact makes it certain that businesses need to continue to strive for strong mobile visibility, but it also proves that websites need to have a strong desktop design as well. While a user may be more likely to discover your business’s website on a mobile device now than in the past, he or she still spends a portion of the day in front of a desktop or laptop computer. So, if your mobile website has done its job and captured the attention of a visitor, there’s a very good chance that he or she will visit your website from a desktop or laptop as well.
The findings from the comScore study reinforce the importance of cross-platform media strategies for small businesses, especially those who are trying to expand their customer base or introduce new products or services to their target market. As a small business owner, it’s in your best interest to provide searchers with the same customer experience, whether they find you on a mobile or desktop device, as well as when they make the switch from one device to the other.
A Responsive Design Allows for Seamless Transition
Having a skilled web design company create a responsive website is one of the best ways that a small business owner can ensure a seamless transition from mobile to desktop viewing. Since a responsive site automatically adapts to the size of the screen it’s viewed on, it eliminates the need for separate mobile and desktop sites. While mobile sites have their merits, creating one responsive site will help small business owners feel confident that internet searchers can get all of the information they need, no matter where they view the website.
If you’re interested in creating a new website for your small business, look to High Level Marketing for expert execution and forward-thinking designs. If your existing site needs a facelift, your business needs a mobile website, or you’d like to build a new responsive website from scratch, our talented team is ready to create a website that helps your business achieve long term growth - one lead at a time. Contact us today!