Easy to use website creation platforms may seem like the your best bet if you're a small business looking to develop a webpage.
You probably aren't a tech wizard, and you probably don't have a lot of money to spend on your company’s online presence.
Between those two factors, you may even feel like you don't have much of a choice.
Squarespace and Wix, in particular, are designed for even the most technically challenged person to design a website, but that doesn't necessarily mean that it's the way to go.
Here are a few reasons why it's better to reconsider this idea and let a professional website design company do it instead.
Online Search Factors (SEO)
People find your business in different ways.
They can be referred to you by a friend: they're obviously more likely to try you out if a trusted person in their life says that they absolutely have to.
Or, for the sake of simplicity, they’ll seek out a company like yours online.
Let’s assume that the majority of small business owners that aren’t technically savvy enough to design their own website also aren’t savvy enough to optimize their website for search.
Going with a build-it-yourself website design option often leaves you short on SEO - search engine optimization. The backend and content work you need to increase the likelihood that your website gets found online.
Sure, you could hire someone to handle the SEO on your website. But, often, your best bet is to hire the same company to design your website and optimize it for search. The two are completely related, mutually inclusive actually. Your website should be built with SEO in mind. That way your site is completely optimized in every aspect.
You have less than a second to make a first impression online. People have come to expect a lot from the companies they haven't yet tried. Taking a risk comes with its own set of anxieties, and people want to be sure of what they're getting into before they take that kind of a leap.
An experienced website designer can give your site the panache it needs to stand out and be the final push someone needs to trust you enough to purchase from your business or visit your physical location.
Beauty is in the eye of the beholder rings true online as well. Just because you feel the theme you picked out on Wix or Squarespace is aesthetically pleasing to your eye, doesn’t mean your customers will love it. And further, your website’s look should be secondary to the functionality of your site.
Your website should be built to perform. To drive traffic, convert traffic to leads, and to convert leads to customers.
That is extremely hard to come by without a website design service that knows what your goals are and how to achieve them through design.
Your best option
While the upfront investment is much less with Wix, Squarespace, or another DIY website design service; in the long run you may discover that you’re actually losing money. Hiring a web design company doesn’t have to cost you a proverbial arm and leg.
Here at High Level Marketing, for instance, we offer an affordable monthly payment plan that was built with our small business clients in mind. That way you can get a beautiful, optimized website that achieves your business goals, all at a rate you can afford.
Click here to get a free quote on a new website for your business!