Search engine optimization is still the most popular – and prevalent – part of most Internet marketing campaigns. But, as we move more deeply into 2013 and beyond, it's becoming clear that the term "SEO" is actually a little bit of a misnomer. In fact, it might not be a great description of what most business web designers actually do… or what our clients really want and need.
If this all sounds a bit far-fetched, especially considering how important Google is to your online marketing success, consider these three reasons that search engine optimization is becoming an outdated term:
1. All forms of Internet marketing are really about being easier to find on the Internet. Granted, a great number of Internet users still use Google and the other search engines as their starting point for products and information of any kind. But, sites like Facebook, Twitter, LinkedIn, and dozens of others are getting in on the game – serving as hubs of information integrating search features of their own. Search engines are still getting lots of traffic, but you can no longer ignore other parts of the Internet.
2. It's getting harder and harder to actually "optimize" your site for search. At the same time that search is being de-emphasized by some web users, Google and the other search engines themselves are taking aggressive steps towards cracking down on "over-optimized" websites. That's because they want to give their users and customers a better search experience, and real-life customers don't like pages jammed with keywords and phony-sounding links. As a result, it's getting harder to influence Google and the other search engines directly. A better approach is to simply build a site that buyers like.
3. Everything you do in online marketing works together. Because there is a lower priority on "optimizing" your site for search engines, a more diversified, organic approach is taking hold. That's good for businesses and customers alike, because good content, links, and promotions help all of your campaigns at the same time. And, they make your site more useful to searchers who want to find real information, not just quick search results.
Although it's a sure bet that we'll still be talking about search engine optimization for years to come, the reality is that it has become a different arena entirely, and part of a bigger process as a whole. If you want to work with a team that understands that and can help you build a site that's positioned to do well in the future, call or email a member of our team today and ask for a free consultation.