In 2014, the number of global mobile Internet browsers surpassed desktop browsers for the first time.
Simply put, that means there are more people surfing the web from their phones than their laptops or desktop computers.
That's a major shift in focus from business owners and marketers, alike.
Now that we are beyond the mobile tipping point, every company must optimize their website for the mobile experience if they intend to stay competitive in the market.
In today's world of 24/7 access to content-on-the-go, a responsive website design – one that enables a single webpage to be optimally viewed and formatted on desktop computers, mobile phones, and tablets – may be the difference between prospective customers finding your services, or those of your competitor.
According to Smart Insights the percentage of Americans consuming mobile digital media is estimated at 51 percent, having surpassed that of desktop media, which is estimated at 42 percent.
Not only are more Americans using mobile devices to browse the Internet and consume content, they are spending more time on their mobile device.
On average, Americans spend nearly three hours per day browsing the Internet on their mobile device, compared with approximately 2.5 hours a day of time spent browsing the Internet on a desktop computer.
The greater implication of this shift from a website design perspective is that more people are spending more time viewing content on a vertically oriented mobile phone or tablet screen than on a traditional horizontal desktop.
When viewed in a mobile device browser, horizontally designed websites that are not responsive appear distorted, small, and cannot be comfortably read without constantly enlarging one corner of the page at a time. This experience is not only frustrating for customers, but in a world where more and more websites are moving to a responsive design, sites that are not optimized are seen as less credible, which is a hindrance to purchase.
Responsive design and the development of mobile websites have recently become the digital industry's solution to efficient website development in order to accommodate the litany of shapes and sizes of mobile phones and tablets that are continually entering the marketplace.
A responsively designed website utilizes the same website domain and the same content, however it is programmed in a way that allows the site to respond to different viewports to provide an optimal user experience in any environment.
A responsive website allows organizations to own and operate only one website, which means:
- Less up front design and development costs
- Content updates only need to be made to one site – saving time, energy, and maintenance fees
- Organizations pay for only one domain
- A customer's experience is exactly the same whether searching on a desktop or a mobile device, which reinforces brand identity and company reliability
As an alternative, mobile website design entails developing a separate mobile website designed solely for the mobile experience. Rather than reorienting an existing website to accommodate the shape and size of a mobile device, mobile websites are uniquely designed for the mobile experience which means:
- They take into consideration a mobile device's touchscreen interface to enhance the user's mobile interactive experience
- They are typically faster to download
- They incorporate optimized features for a mobile phone such as one-click calling, and click-to-map
- The user's overall experience is ideal for a mobile device which enables greater mobile purchases
A website design company with proven experience in developing responsive and mobile websites can help you to determine which strategy is right for your company and can help you to optimize your customers' online experiences and ultimately, increase your sales.
A responsive or mobile website will give your prospective customers a comfortable viewing experience of your content which means keeping them on your site longer, leading to increases in leads, sales, and customers.
Interested to learn more about our responsive website design services at High Level Marketing? Click here to schedule a call & get a free estimate with us today!