We’re not in Kansas anymore.
Since the birth of the mobile web browser on flip phones in the early 2000’s and with every layer added of “smart”, you now have to pay serious, close attention to how your website looks across mobile devices.
It’s no shocker that by now mobile usage is absolutely exploding. Whether you like it or not, more and more of your customers are using mobile devices to look at your website, actually, about 80% of them, according to Hubspot Research.
As a refresher, responsive web design enables your company’s website to respond to the size of multiple different user’s screen.
Before, it was the cool thing to have a mobile-responsive website. Now, it’s not a cool thing, it’s a must, and it’s all about staying ahead of the competition.
Companies that have responsive sites compared to their competitors who don’t are extremely ahead of the game, fact.
Looking at a website that is not responsive on mobile devices is like looking at a map from 5 feet away - frustrating and takes too much effort to concentrate.
Aside from mobile usage exploding, there are a few other undeniable reasons why your website should be responsive, if it’s not already.
So let’s talk.
Positive user experience is a must
No matter how many reasons we list out, it will always connect back to the goal of providing a better user experience for your audience.
If a user lands on your website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website, most likely a competitor, according to Google’s Think Insights.
In contrast, if there is a positive experience on your mobile website, a user is 67% more likely to use a service or buy a product. A better user experience reduces bounce rates, improves brand perception, and increases conversions.
With this trend, it seems logical to believe that people have a lot less patience when it comes to the web.
The lesson here is if your website is not responsive, searchers are definitely not going to try to navigate around it, fact.
Responsive websites improve SEO rankings
No doubt, responsive development is Google’s recommended approach for mobile web design. According to Google, responsive websites will perform better in search rankings because, of course, it provides a better user experience than sites that are not mobile-friendly.
Also, Google prefers that responsive sites use a single URL versus different URLs for separate mobile versions of websites.
Not only that, but Google has a separate Google search algorithm as well. Meaning that just because your site ranks high on a desktop search, it doesn’t mean it will continue to rank well for users performing the same search via their phone. And in today’s world, mobile is most definitely on the rise to overtake desktop searches.
Shopping on mobile devices is growing
Shopping in the comfort of your home on your favorite couch while eating and watching TV is much easier than hopping in the car and driving to the store.
There’s even a ‘holiday’ dedicated to it that we’re all familiar with, Cyber Monday.
With that being said, 80% of consumers regularly users their smartphones to shop online, and 70% of shoppers use their mobile phones while in stores, according to smartinsights.com.
So it can be safe to say that if you’re a business owner with an eCommerce site and your website isn’t responsive, you’re missing out on huge opportunities.
Responsive simply looks good on anything
Responsive websites look great, work well, and provide a continuity of experience for consumers who jump from a desktop machine to a tablet and mobile device.
The best part is, regardless of the screen size, your website will always look the way it is supposed to. From a small screen like an Apple Watch to any smartphone or massive flat screen TV - you’re covered.
That’s because with a responsive website, it's initially built in a specific way that adapts to the user’s screen size (not a specific device), and adjusts accordingly.
Don’t have a responsive website? Welcome to the right place
Here at High Level Marketing, all of the websites we build are fully responsive. Many agencies will charge extra for this feature. But not us.
We know the benefits of display across different screens and devices.
We know how important it is for the success of a business, and that’s why we’re here.
To bring you success.