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Why Choose High Level Marketing for PPC? Protecting Your Brand Depends On It.

Posted: in Small Business Digital Marketing

PPC or paid search advertising is an effective way for brands to get to the top of search results- fast. For new businesses, businesses that operate from home, or businesses that serve customers in markets outside of their immediate territory, PPC might be the only way to get visibility in the markets they serve. For others, it’s an important marketing channel for brand building, driving traffic to their websites, and of course, reaching customers ready to buy.

Can You Do PPC Yourself or Should You Hire a Digital Marketing Agency?

Sure, if you have time, patience, and budget, there are a lot of resources online to help you launch a PPC campaign. However, we don't recommend it. As your trusted digital marketing partner, we can tell you there are many reasons hiring a digital marketing agency like High Level Marketing to run your PPC, or paid search campaigns makes more sense. For starters, it’s not as easy as Google leads you to believe. In fact, many of our customers have come to us after blowing an entire month’s budget in just a few days or paying high prices for clicks and leads that didn’t make sense for their business.

It’s no secret for every business advertising online; one or more businesses compete for the same valuable digital real estate. That means newer and smaller companies in competitive industries or markets can’t simply start a campaign with keywords, demographics, and geo targets and expect good results- unless you have money to burn.

To get the best results from paid search advertising (and by best results, we mean high brand visibility and converting the most customers at the lowest price per click), it takes an experienced paid search strategist like the ones at High Level Marketing.

And here’s one more reason hiring a specialist in Google paid search advertising is a smart investment: to protect your brand’s reputation.

DID YOU KNOW

1. Your competitors can include your brand name in their keywords and search terms. It’s one of the many tactics used in conquest advertising. Do you have time to constantly monitor keywords? We have strategies and systems to monitor your competition and make campaign adjustments as needed to ensure your brand stays on top.

2. Building a keyword “exclusions list” can be just as important to your campaign’s success as the keyword list? The paid search experts at High Level Marketing plan for that too. As cited in Search Engine Land’s article, New research shows Google serves almost half of all ad traffic on fake news sites Google serves 48% of all ad traffic on “fake” news sites. Our successful ad placement strategy not only identifies the best places to target your ads but also knows how to avoid placement next to content or sites that might negatively impact your brand’s reputation.

If your considering PPC or paid advertising to give your brand the boosted visibility it needs to get more customers; we can help! Learn more about Paid Search services here, or speak to one of our digital marketing experts at (888) 717-4249.

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