Reality check. To be successful with any online marketing campaign for your business, you need to start with keyword research. It’s one of the most important, valuable, and high return activity in the search marketing world.
Ranking for the right keywords can make or break your website. Your main goal should be to understand your target market, the competitiveness of your space, and the search volume of keywords.
Keep in mind; it’s not always about getting visitors to your site, but the right kind of visitors. Without objective data, keyword research is pretty much a shot in the dark.
Fortunately for us all, Google has given us an awesome tool that gives us a lot of different information we need to make decisions about which keywords to use for those right kind of visitors.
It’s called Google Keyword Planner. For any do-it-yourself business owner running their own search marketing campaign, Google Keyword Planner is an effective research tool that can help you identify a keywords growing (or declining) popularity and search volume.
Google Keyword Planner provides robust filtering capabilities, so you can as picky as you want about your keywords. You can filter your keywords based on average CPC (cost per click), estimated search volume, and keyword competition - allowing you to view your campaign on a more hyper-local basis.
For all of you DIY PPC fanatics, this tool also divides keywords up into suggested ad groups, originally designed as a PPC focused feature.
With this tool, it’s important to have clear understanding about where you fit in the market first. You can set up various targeting options where you can specify country(s), language(s), as well as specific keywords you don’t want to include in your search terms, we call those “negative” keywords. Basically, this allows you to filter out anything that could steer you away from your target market, something you never want to happen.
But There’s a Catch to Using This Tool...
If you’ve been in the search marketing game for a long time, you already know how difficult it is to come up with unique keywords. Although this tool comes with an endless amount of capabilities, understanding how to use them is a whole different ball game.
If you’re not an SEO expert, then determining your target market, your competitors, and understanding the culture of your business and how to rank it is no easy task. We all know that the search algorithms of the top search engines are growing more complex and changes are implemented regularly; to get your website up, you need to be up to date with the latest and greatest.
Learning SEO and how to properly use this tool can take you months or even years - that’s when your professionals need to come in.
By hiring a professional, you’re already shooting for better long-term results. With Google Keyword Planner being one of many tools used, an SEO expert can quantitatively measure your SEO with various other tools that work hand in hand, tools not anyone can access.
If you’re finding that your marketing efforts are getting too complicated even with a tool like Google Keyword Planner, it’s best you hand it over to the professionals.
If you’re looking for a more in-depth, personalized look at how the right keyword research can positively benefit your business, contact us today. We’re passionate about keywords and all things SEO - we’d love to help you out, so give us a call!