Search Engine Optimization MI

It’s not easy to rank high in Google search results.

If you’re a small business owner, then you probably already know this.

Unless you’re constantly testing and tweaking your SEO strategy, it’s impossible to compete for space. However, if you take the right approach to the content you produce, new customers will find you more easily.

One of the best ways to do this is by creating content with relevant keywords and phrases that potential customers are likely to use while searching for businesses like yours.  Put yourself in the shoes of someone who needs your services, and try to think like they would think while searching.

For example, if you’re a plumber in Chicago, you might think the best way for a customer to find your website is by searching “Chicago plumber.” While some people will search for that, it’s highly unlikely that your website will appear anywhere near the first page of search results, given the amount of plumbers working in Chicago. Instead, try to attract customers who will find you by searching for specific services you offer. If you’re looking for more customers who want you to install a water heater tank, write content that deals with that specific area of your practice. That way, if someone searches something like, “Water heater tank installation in Chicago,” they might find you more easily. 

Similarly, you can focus your keywords on smaller geographic areas as well. Using the previous example, if you’re looking for clients on the North Side of Chicago, including neighborhood names in your content will help you rank higher if a customer searches something like “Water heater tank installation in Lincoln Park,” or “Lakeview toilet drain snake.” Long tail keywords like this can also help you attract customers who may be looking for one thing, but also need another. If someone finds your website by searching, “Expert drain cleaner in River North Chicago,” he or she may also see the other services you provide and use you for those as well. 

In order to catch a fish, you need to think like a fish.

In order to have the best chances of gaining new customers through Google searches, you need to produce worthwhile content with as many relevant keywords and phrases as possible.

Hiring an experienced SEO company is the best way for your small businesses to do this. As a business owner, you probably don’t have the time it takes to test and implement SEO strategies and, perhaps more importantly, it can be quite difficult to put yourself in the mindset of a potential customer. An SEO company who has experience marketing for your industry will have a much better understanding of how people search and will give your website the best chances of being seen by new customers. 

High Level Marketing has experience working with more industries than most SEO companies, and they have the techniques and tools that it takes to keep your website ranking high in Google search results. If you’re ready to expand your clientele through search engine marketing, contact High Level Marketing today!