Today, your business website is the foundation of your company’s success.
Your current and potential customers are going online for just about everything.
They’re researching answers to their problems, looking up companies to help resolve their issues, and also checking to see what other people are saying about said company.
This is where your opportunity lies.
As a property restoration company, or any local company for that matter, your online ‘footprint’ and reputation can make or break your success.
In an additional to a well designed, well-built and optimized website, building a social media is a great resource for your property restoration business to connect with current and potential customers.
Social media is free to use, and, if you’re feeling aggressive, most also include paid advertising options for you to really push for more leads and customers.
However, with so many popular social media sites available, it’s easy to feel overwhelmed.
To keep things simple and effective, here are the top 2 social networks we recommend you build a social media presence on for your property restoration business.
With over 1.55 billion users and counting, we know you aren’t surprised this social media giant is our top pick. Considering organic engagement on Facebook more than doubled in 2015, there’s no time like the present for your Property Restoration Business to create, or more actively engage, on your Facebook page. Here are a few quick tips to ensure your Facebook success:
- Don’t post too often. Studies show companies who post 60+ times per month receive 60% fewer interactions than those who don’t. Once a day, or once every two days is plenty. You don’t want to overwhelm your users with unnecessary content.
- Always include an image or video with your Facebook post. Posts with images receive roughly 2.3x more engagement than those that don’t include them, and the average amount of daily Facebook video views went from 4 billion to 8 billion between April 2015 and November 2015. That number continues to grow, so consider creating some footage of a property restoration job you are especially proud of to connect with your audience.
- Keep it short and sweet. Posts with 80 characters or less receive 66% higher engagement! Keep long-form, education content where it belongs, on your small business blog.
This fast moving, micro-blogging networks boasts over 1.3 billion users, and you need to be connecting with them. Here are a few tips for your Property Management Businesses Twitter account!
- Be Visual. Just like with Facebook, we recommend adding an image to all tweets for added engagement. Studies show tweets with images get 150% more retweets, 89% more favorites and 18% more clicks!
- Be On Time: We know you’re busy, so make sure you are sending out business related tweets at the optimal time. To find out when the largest percentage of your Twitter audience is online, check out your Twitter Analytics. Side note: Twitter Analytics are also a great resource for you to learn more about what content is working for your business, so make sure you check them often!
- Be Available. 42% of consumers who make complains or inquiries about your business expect a 60 minute response time. It’s important that you actively check your social media throughout the day to answer your customer’s questions, and quickly handle any issue before it gets out of hand. This tip goes for any social networks, but Twitter is definitely a popular consumer outlet for customer service inquiries.
Okay, I know we were promised to only highlight 2 social networks to focus on, but we can’t leave this article without touching on LinkedIn.
Remember that the value of social media for your business lies in having a presence on the key sites. Most prospective customers will turn to these social media sites to research your business.
They’ll look at your page, read the reviews and comments people have left, check out the pictures you’ve posted of jobs you’ve completed, and just get an overall feeling of your business.
If you don’t have a social media presence, you run the risk of seeming inactive or outdated – and potentially losing those prospective customers.
However, if your website is outdated and not optimized for search then you need to start there. Before people turn to social media, they turn to Google to find a business that can provide to service they need to solve the pain points they have. If you aren’t being found during that step in the process, your social media presence is pretty much useless.
If your property restoration website needs a redesign and refresh, let’s chat. We’ve worked with dozens and dozens of business in your industry (see our portfolio), and we’ve not only succeeded in making their websites professional – but we’ve optimized them for maximum conversions and sales leads. Click here to get started.