Being a small business owner is no easy task.
We’re wearers of many, many hats.
Hiring. Firing. Paperwork. Coffee. Customer Service. Marketing.
And that’s just Monday.
But do you know what makes it even harder?
When we, as business owners, start to lose track of who we are and why we created our business in the first place.
It’s oh so common today. And yesterday, and it will be for many years to come.
But that doesn’t mean it has to happen to you.
There are things you can avoid.
Things that you can rid your life of that will have nothing but positive effects on your business.
At High Level Marketing, we’ve worked with over 1200 small businesses since 2009; and we've been lucky enough to work hand-in-hand with them, learning from their successes along the way.
We've been listening and learning, and here are the seven things we always hear from every successful client.
Don't Lose Track of Your Goals
When you began your business, you likely set out to accomplish a set of goals.
Some little, some big.
Remember those. Review them regularly.
No matter how big your business has grown or how much you have struggled, keep an eye on the prize.
This will help you and your business push through the tough situations and stay humble during the growth period.
Don't Get Discouraged
Tough times are a guarantee for every small business. There will be moments when you want to quit. Throw in the towel.
Remember: if it was easy, everyone would do it.
It's how you handle those situations, and yourself during those situations, that will prove your leadership to your employees and, most importantly, to yourself.
So, keep your chin up and stay positive.
Remember your goals, and keep striving for greatness.
Focus on Doing What You Do Best
Remember all of those ‘hats’ I mentioned earlier?
Chances are you wear many more than what was listed. And, as you know, it’s nearly impossible to be responsible for that many key areas of the business - and still find success.
Yet, we innately take on as many responsibilities as possible. It’s just who we are as entrepreneurs.
But sometimes we think we’re better at everything than we really are.
So, step back, and think about the areas of the business you enjoy the most.
What do you love to do? What are you the best at?
Find the cross section and do those things - and delegate the rest.
Don't Micromanage Employees
We wear all those hats because we think we know what’s best for our business. After all, it is OUR business - right?
Well, as you know, this can lead to a management style known as ‘micromanagement.’ It’s a common term, and 99.9% of employees hate it.
I understand that you want to make sure every detail of your business is inline with your vision; however, too much of a watchful eye will create nothing but paranoia in the workplace.
You hired your employees for a reason. Train them properly, and then let them do their thing. You get back to focusing on doing what you do best.
Don't Run the Business on Emotion
It’s the same emotion that makes you take on every single job role, or watch over your employees shoulders like an overly concerned parent.
The passion that small business owners have is like no other.
It’s the driving force behind the business. Behind the success.
However, let it fuel you in the work you do - don’t let it get in the way of you making level-headed decisions for your business.
Try your best to keep your ego and pride out of the workplace.
It’s not easy, I understand that.
However, it is necessary if you want to build a business full of employees that are on your side; that work to meet the same goals you set out for yourself.
Don't Stop Listening to New Ideas
We hate to admit it.
But as small business owners’, our passion, pride, and ego often get in the way.
We mean well, we really do. But sometimes we have to just let go and realize that we’ll only reach the next level with the help of others.
So, ask your employees for ideas. Talk with your peers and colleagues about how they see your business. Have brainstorming sessions. Create a suggestion box.
Never stop learning. Because nothing in your business should be set in stone.
The world changes everyday and the trusted individuals in your life can help you grow as a person and as a business.
You never know what you could be missing out on.
Don't Forget to Enjoy It
Owning your own business, no matter the size, is a dream for most. You are your own boss, and you’re doing what you’re passionate about.
Take a step back and think about that for a second. You did this, and you should be proud of your accomplishments up until this point.
There are millions of people that are working jobs that they hate, but you are your own boss and were able to open a business and offer a product or service that people enjoy.
So, don’t forget to take a moment throughout your day to practice gratitude for all the hard work you’ve put in; for all the success you’ve had; and for all of the people that have helped you along the way.
You deserve it.
Looking for even more business lessons from successful business owners? Check out our free ebook, '29 Business Lessons from 29 Small Business Owners.'