Author: Elizabeth Scavnicky Yaekle
Last week, simple steps to small business blogging—topic brainstorming and content generation methods were revealed in this post. Once the blog post content is finalized and any edits have been made, it’s time to publish.
Before you can actually publish the post, you must choose your preferred blogging platform and create an account. At High Level Marketing, we value entrepreneurship and strive to be small businesses’ lifeline so we’ve removed the guesswork and compiled a list of platforms to consider based on your needs, budget and comfort level.

Things to Consider

Blogging platforms can be cumbersome and cluttered. Some feature an array of widgets and plugins you will never need. Fortunately, new publishing tools have been launched that improve usability tenfold compared to their predecessors.
All of the recommended platforms below support Markdown, which is a conversion tool for publishing online content that transforms text-to-HTML so you don’t have to. You won’t have to waste time formatting your blog posts because the platforms will automatically optimize the post’s usability and readability.

HLM’s Top Three Picks

Step Three - Post, Push and Pursue - Small Business Design, SEO, and Marketing Blog | High Level Marketing  - wp_logo_copy
WordPress is arguably the web’s most popular choice for blogging—I myself chose this platform in 2010 when I launched my own blog. WordPress powers almost 19% of the web and has been downloaded 46 million times1. Its popularity can be attributed to its ease of use, vast selection of themes and standard features, constant updates, outstanding support from an extensive and active community, simplified SEO and superb plugins—over 26,000 to date. Cost = FREE
Step Three - Post, Push and Pursue - Small Business Design, SEO, and Marketing Blog | High Level Marketing  - postagon_logoPostagon is equipped only with the essentials required for a pure reading and writing experience. It features a smart commenting system, private posts and drafts, email alerts, drag drop functionality and more. All of the features are optional so you can blog as you wish. You can view your email subscribers, import and export posts, publish RSS feeds and post to all of your social networks. Its retina display support is fantastic and better yet, it’s not ad supported so your blog won’t be subject to sponsored ads. This platform integrates easily with Google Analytics. Cost = $4.99 per month
Step Three - Post, Push and Pursue - Small Business Design, SEO, and Marketing Blog | High Level Marketing  - svbtle_logo_1Svbtle was previously an invite-only writing network, but is now open to the public. This is one of the simplest platforms for gathering and developing ideas, and revealing them to the world. If you are a small business owner with a TON of ideas on which you rarely take action, this is your best blogging platform choice. The dashboard was designed to work similar to the human brain so it behaves like a repository in which you can dump ideas, links and thoughts into a schema or draft posts. You can then craft your content into publishable articles. Cost = FREE

Other Blogging Platforms Worth Considering

  1. Ghost
  2. Wardrobe
  4. Medium
  5. Squarespace
  6. Blogger
  7. Tumblr
  8. Silvrback
After you’ve registered your new blog, entered and reviewed your first post, publish it—everywhere possible. Be sure to announce it on your social media, in an email campaign if you use email marketing, and even in your newsletter. Continue writing and publishing, and over time your traffic will grow. As you receive inquiries and requests for quotes for your small business, be sure to follow-up on every single lead. Your pursuit of profits post publishing is in your hands—literally and figuratively.
Next week, we’ll debunk small business owner’s misconception, “I never read blogs so I don’t think it’s necessary to offer/maintain one.”