All great businesses started out as ideas, but in order to be where they are today someone had to transform that idea into action. The problem is, most people don’t know where to start and end up feeling overwhelmed, which is why many ideas never go anywhere. Luckily, you bumped into this article and are about to realize starting a business is a lot easier that you think! In this article, we’ll be explaining how you can start your own small business and what you’ll need to do to ensure it’s successful.

Getting Started

You had a great idea, now what? Well, first you’ll need to decide whether you want to start a traditional Brick-and-Mortar or a more modern e-commerce business. Once you know what type of business you want to start, it will be easier to put together a business plan. Depending on what type of business you’re starting, it will fall under a legal structure such as an LLC, S corporation, etc.

Register With Your State Government

Once you have your business plan and know what type of business you want to start, you’ll have to register your business’s name with the state government. You’ll also need a tax ID, which you’ll be able to acquire once you’ve registered for state and local taxes.

Set Up Your Business

Brick-and-Mortar

If you plan on having a Brick-and-Mortar location you’ll have to find a good location for your store. Do your research and choose based on your specific business. For example, you wouldn’t want to open a high-end luxury spa in a lower income neighborhood because the surrounding community wouldn’t be your target market and bringing in any business would require a lot more effort.

E-commerce

If you plan on starting an e-commerce website you won’t have to worry about searching for a location or spending money on a lease. Instead, you’ll need a great looking website that is search engine optimized, has great content, is mobile friendly, and has informative product or service pages. Buying a cheap template and throwing some works into it, is not setting up an e-commerce business; it’s setting up your business to fail. Instead, you’ll want to hire a professional marketing company that can build you a website. Hiring a marketing company is like hiring an entire team of professionals; they’ll have a web designer, a graphic designer, multiple writers, and a search engine optimization specialist who will all work together to ensure your website is up to your standards.

Get a Company Website

If you just set up your e-commerce website you can skip this section.

Brick-and-Mortar

No matter what kind of business you’ve started, you’ll need to set up a website. 88% of consumers who visit a business’s website will either call or go to the business within 24 hours. If you’re part of the 50% of small businesses that do not have a website, you’re going to lose a lot of business. Building your own website isn’t that simple, and making sure it’s search engine optimized, mobile friendly, and has high-quality content is not something that can be done by just anyone. This is why most small businesses find that hiring a professional marketing company to build their website is a way better investment. When you hire a marketing company, you’ll be able to leverage their entire professional team to build a high-quality website.

Market Your Company

Now more than ever, online marketing is the best way to reach the most potential clients. With a combination of on-site and off-site optimization, content marketing, and social media marketing, you can maximize your company’s reach and gain new customers. While learning “the basics” and putting time and effort into your website may seem like a good idea, the truth is, you’re better off outsourcing your marketing to a professional marketing company. They have a team of professionals who are experts in their field and know exactly what the search engines require and what the customers need.

The Problem with Hiring a “Cheap” Employee

The saying goes, “if you think it’s expensive hiring professionals to market your company, wait until you hire an amateur.” Finding someone who has no experience or training in marketing to market your company for $10 an hour may seem like a bargain, until you realize that you’re essentially flushing money down the drain by paying someone to “guess” and “test out ideas” with your money and your company. If they don’t understand online marketing, they likely won’t know that there are certain things that will get you banned from search engines, making your business “invisible” to the world. They also won’t know how to effectively write content targeted to your audience and how to optimize your website so that it shows up in search results. With that being said, don’t waste your time and money hiring an amateur to do a job you can outsource to a professional marketing company.

If you’re looking for a marketing company to help grow your business to the next level with various search and other online tactics, High Level Marketing can be your partner. With a roster of over 1100 clients, our services have a proven track record of driving real results. Contact us today!