St. Patrick's Day Posts that Work!

Posted: in Small Business Digital Marketing

So This Irish Man Walks Out of a Bar... 

No really, this can actually happen ;) Whether he drank all day depends on whether he started in the morning! 

So what was the point of that intro, you ask? Well, if you’re reading this, it proves that clever and humorous headings are an effective way of enticing people to click on your blog or social media post. And with over half of the country (more than 190 million people) planning to celebrate St. Patrick’s Day, overall spending is likely to reach well over $5 billion! That’s a lot of consumers whose attention (and dollars) you could potentially capture with a few lucky charms of your own.

As with all of our previous ‘How To Create a Social Media Post for…’ articles, this particular post is intended to help you leverage the most popular drinking holiday of the year, St. Patrick’s Day, to flex your inner Irish-ness to connect with your target audience. And since there aren’t a bunch of strict traditions to adhere to, you can get a bit more creative and go a less traveled ‘cheeky’ route with your promotions.

Okay, You’ve Got My Attention. Now, Where Are You Going With This?

Before anything else, it’s important to know that you don’t always have to promote specific products and/or services! A simple message that shows off your personality is all it takes for customers to ‘like’ you, or attract new prospects who may have otherwise been indifferent to you. After all, trust is the greatest currency in marketing! With that, here are a few ideas you can tailor to make your prospects feel lucky.

> Never iron a four-leafed clover, unless you’re prepared to press your luck. In which case, please enjoy up to XX% OFF (insert your product or service here)

> Irish today, hungover tomorrow. To help with your hangover, we’re offering (insert your offer here) for the rest of this week! 

> As you slide down the banister of life, may the splinters never point in the wrong direction. And if they do, remember that we’re (insert area you serve here) favorite remodeler!

> How Lucky Are You?! (insert your offer here) *Adding this element of chance increases open rates. At the same time, make your offer even ‘luckier’ by offering entry into a larger giveaway for those who shop or book services between certain dates.

> Sometimes I laugh so hard the tears run down my leg! If this happens to you this year, share your story and you just might be lucky enough to win (insert your offer here)

> On St. Patrick’s Day I pretend to be Irish... much like how I pretend to be good at Christmas!

> Let the shenanigans begin. Oh, and the savings too. Because everyone loves shenanigans AND savings!

> May your troubles be less and your blessing be more, and nothing but discounts and savings come to your door!

> Let’s get ready to stumble! 

> St. Patrick’s Day is about more things than just drinking. Unfortunately, I’m too drunk to remember what those things are. Take advantage of our overindulgence in green beer and save (insert your offer here)


Okay, I see a Couple that Fit My Company’s Personality. What’s My Next Step?

Engaging with customers and prospects on social media starts by first committing yourself to POSTING A MESSAGE on your social media page! Showing personality and having a little fun as a brand helps build trust. Remember... people enjoy connecting with other people, so be genuine, authentic and real… and preferably not too serious. In other words, just be yourself and don’t overthink it.

Now get out there and get lucky! From all of us at High Level Marketing, have a safe and Happy St. Patrick’s Day!

Chris Ditty