All small business owners and marketers face one similar challenge:

How to get the most bang for their marketing buck.

In other words, how to most effectively spend their marketing budget to yield the greatest results.

A small business that spends wisely can often compete with the big boys and their large marketing budgets.

Its rare, and not easy. But definitely possible.

Small business owners are marketers are certain about one thing...a well-designed website is a must for any online success.

Once you’ve had professional website built, then what? Do you invest in PPC? SEO? What about some social media marketing?  

The truth is, there is no one-size-fits-all method to online marketing success. It depends on your budget, your goals, and about another few dozen factors.

However, to be successful it’s important to know what has and hasn’t worked for other small businesses.


NFIB compiled some great research to put together this helpful infographic.  It breaks down the average monthly marketing budget; the greatest marketing challenges faced; which marketing strategies have been effective; and what offline methods have generated the most leads.

 

small-business-marketing-infographic

Click here for the full-size image.

 

Looking for even more insights from successful business owners? Check out our free ebook, '29 Business Lessons from 29 Small Business Owners.'


29 Business Lesson from 29 Small Business Owners