Google Makes a Big Move in Privacy for Advertising
Cookies have been instrumental in digital advertising to identify users and make data tracking and advertising campaigns more accurate. With privacy concerns on the rise, advertising platform providers like Google must seek to evolve and deliver accurate results in a more private environment.
Webinar: Practical Ways to Convert More Leads
In this webinar we covered practical ways you can improve your website to convert more leads, including how to make your navigation easier, what makes up the best lead forms, and how your messaging can have more of an impact.
Google’s Making a Big Change to Keyword Matching in Ads
Starting in February 2021, phrase match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant customers.
The High Level Marketing Staff's 2021 Goals
Finally, after 12 long months (was it only 12?), the year 2020 is over. No one expected what came...
Webinar: How will consumers respond in a post COVID world?
Everyone is going to stop buying everything, communications will cease to exist, and Amazon will change its name to Buy N Large. Our outlook on 2021 is a bit more optimistic, and here’s why.
Book Recommendations to Get You Through the Winter
As the year draws to a close and the snow/sleet/freezing rain falls, you may have some extra time...
Google My Business Adds Years in Business, New Result Carousel
In December, examples of Google displaying years in business in actual search results has been sighted more often, leading HLM to believe that this is a feature that will become more commonplace in 2021.
A Look at How High Level Marketing's Staff Celebrate the Holidays
As the year begins to wind down, we come to the holiday season. There are so many “reasons...
What You Need to Know About Google's Dec 2020 Core Algorithm Update
Google announced it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update and the second one was May 2020 core update.
Thankful in the Time of COVID-19
COVID-19 just doesn’t want to give us a break. With infection and death rates reaching...
How to Avoid Having Your Google My Business (GMB) Listing Suspended
Since 2016, High level Marketing has been evangelizing the use of Google My Business to support...
The Big Google Mobile First Update is almost here, and to be clear, it’s something to fear
Google has given businesses until April 1, 2021 (no fooling) to have a mobile friendly website, or else. Or else what? Or else if...
Celebrating Halloween at the Office During Social Distancing
Holidays are a great chance to bring some new energy into the office. Themed office events in the...