P2P Marketing; It's Not New But It's Next Year's Top Trend for Small Businesses That Want to Get Ahead of the Curve

2022 is right around the corner, and if you haven’t been thinking about next year’s marketing strategies, the time to start is now. If you’re like many small businesses negatively impacted by last year’s pandemic, you’re probably looking for new ways to market your business on a dime.

We get it, and we’re here to help. While there are some marketing tactics we recommend you continue to invest in, like SEO, there is one cheap (practically free) marketing tactic you could start planning for today- P2P Marketing.

What is P2P Marketing?

P2P Marketing or Peer-to-Peer Marketing is when consumers recommend products or services to their peers. A practical component of word-of-mouth marketing, P2P marketing uses reviews and personal recommendations from customers to appeal to new audiences.

P2P marketing is not new. If you’re using HLM’s Footprint platform to get more customer reviews, you’re halfway there. Why do the teams at Hubspot and HLM claim P2P marketing will be one of the most effective marketing tactics of 2022? Because when it comes to choosing a new product, doctor, or service provider, people still trust friends and family over anyone or anything else online. And right now, trust is a hot commodity.

People Want to Give Opinions

The fact is, if you provide excellent care or reliable service, most people will be happy to leave a review. All you need to do is ask. That’s the free part. Of course, if you are in an industry like cosmetic surgery or law, people may need a little more incentive to share their experience. Read more about P2P marketing strategies in Hubspot’s recent blog, How to Start Peer-to-Peer Marketing. Learn more about the importance of reviews in our recent webinar How to Get More Google Reviews.

As your trusted digital marketing partner, we’d love to help you with ideas for starting your P2P marketing strategy. Contact your customer success manager, and let’s make 2022 your best year yet!

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Penny Mayry
Marketing Manager / Sr Information Architect