Here at High Level Marketing, our customer service and sales teams get asked a ton questions surrounding blogging and content creation. We often hear:
"Is blogging really going to help my SEO?"
"How much content is enough content?"
"With everyone creating content these days, is it even worth the effort?"
Our answer to all of the above is always an emphatic 'YES.' And here's why...
Blogging Increases Search Engine Traffic
Do you want more visitors to your website? Who doesn't!
Blogging is one of the greatest factors in helping to drive traffic and leads back to your website.
Studies show small business websites who have over 200 blog articles have 5 TIMES the leads of websites that have 10 or fewer blog posts.
Every time you write a new piece of SEO-rich content, Google indexes that piece of content. More indexed content equals more opportunities for Google to serve it up in related search engine queries.
Furthermore, Google’s SEO algorithm favors websites who actively create and post new content - so, sorry, but that single blog post from 2013 isn’t gonna cut it these days.
Blogging Saves You Money
As a small business owner, you’re probably always looking for ways to cut unnecessary expenses.
That being said, blogging is a very inexpensive way to successfully drive qualified traffic to your website.
Small business owners often make the mistake of assuming they have to pay for website traffic through digital advertising, such as PPC (Pay-Per-Click).
As we recently covered, PPC is a great way to instantly pay for website traffic. If you have a large budget or are launching a new product, this can be a smart move for your business.
But, let’s face it, chances are you don’t have an endless budget.
You can either pay for traffic through PPC or earn it, for free, through blogging.
Besides, the second you stop paying for PPC ads, the positive benefits of it (traffic, lead generation, increased brand visibility) stops as well.
Luckily for you, the positive benefits of blogging continue long after you hit publish.
Blogging Builds Your Industry Authority
We know you are great at your job, and so do your loyal customers.
However, what about the future prospect that lands on your website, who has never heard of your stellar business reputation or amazing products?
Blogging is your chance to establish yourself as an expert, and show off your depth of industry knowledge.
The more you create content that answers questions and provides insights into your field, the more likely they are to view you as an authority in your space.
Authority, over time, builds familiarity and trust.
When the time comes for them to purchase a good or service, they are going to go with the business they know they can rely on...yours.
Now that you know why you should blog, let’s talk about how you should blog. Here are 6 Steps To Writing A More Effective Blog Post.
And for a more-depth, personalized look at how blogging can positively benefit your small business, contact us today. We’re passionate about SEO and we'd love to help you increase your traffic, leads, and customers!