With so many social networks that small businesses can use to expand their reach, it can be difficult to know which platforms are worthy of your time and, in some cases, money.
While each social network has its own merits, it was announced in early February that Google reached an agreement with Twitter that gives the search engine giant full access to Twitter’s live stream of close to 9,000 tweets per second.
Beginning in May, Google will incorporate these tweets into their search results to allow users to see a real time stream of tweets that are relevant to their search terms.
So, while there are benefits to building a presence on a variety of social networks, maintaining frequent activity on Twitter might be the best way to expand your reach.
Twitter is hoping that this agreement will help them take advantage of their network of more than 500 million people by allowing them to view and respond to tweets without actually logging on to Twitter’s website or mobile app.
In the same way that Google’s complex algorithm determines a website’s search result rankings, they will look to certain signals, such as the strength of trends and tweets, user influence, and links within the tweets, to determine which should be fed into the live stream.
What Does This Mean for Your Small Business?
The effects of the Google and Twitter agreement may not be seen for some time, so now is the perfect time to start tweeting. If you’re already tweeting, then consider increasing the frequency of your tweets. By staying engaged and maintaining a thorough knowledge of how to make the most of your tweets, you will likely improve your chances of gaining the attention of a wider selection of potential customers, since people won’t need to follow you to see your tweets.
Maintaining a strong presence on social media can be taxing for a lot of small business owners who hardly have enough time to manage their daily operations, let alone spend hours tweeting and engaging with their followers. If you want to make the most out of your social media presence, High Level Marketing can create a social media plan that will let you spend more time growing your business and less time tweeting.
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