You need a website, but how do you make sure your website company is spending the right amount of time on things that will benefit you the most.
High Level Marketing has combined survey results, performance tests, and real world data to bring you a common trend among our clients. The following analysis represents the needs and best solutions taken from over 600 of our clients.
Website on a $1,000-$3,000 budget:
On a modest budget you must keep your website focused to your main strategy. Most business owners find themselves wanting more leads at this price range.
Your optimal budget break down would be:
- 70% - Get leads
- 20% - Present yourself as trustworthy
- 5% - Provide information
- 5% - Build your brand
Why are leads so important?
Leads will no doubt allow you to gain that very important initial customer base to build your company allowing you to increase your website budget and build up your website marketing. Without a good flow of website leads from search engines and search marketing, it will be very difficult to grow your business. At this budget, you should be spending your money on focused search targets in your local area. Trying to go after everything will result in you achieving next to nothing. Be specific.
Why is presenting myself as trustworthy so much more important than providing my customers information?
The amount your customers trust you will determine how often and how much they will look at your information. Potential customers should be able to tell who you are and what you do within three seconds of looking at your website, but if they don’t trust you, they’re not going to do business with you. Especially if you are in the service industry, most people will decide in less than five seconds if they will be doing business with you. If your website does not scream “We are a professional company that can take care of your needs”, you have a high chance of losing that customer. How can I make my website look trustworthy? Also, on a lower budget with the right website software like MYCETM, you can create your own information articles easily to provide your customers with more information, without shelling out money to your website designer.
Why do some brands stick in our head, like Coca Cola, and some brands don’t?
Mainly because of the trust when we buy Coca Cola, we will be drinking a quality product. If you were creating a new beverage company, what would be the best way you could gain more customers. You could spend a lot of money on a sweet logo or have a killer brochure. These items are great, but don’t compare to the power of actually giving out taste samples to customers. How does this relate to my website? With limited funds, the best way to build your brand is to perform great service or produce a great product for your customers and build a solid referral base. If people enjoy your product, they will trust you and purchase more. No matter how much you spend on brand design, nothing can replace old fashioned great customer service. Because building a brand can take time, your best action now is get leads giving you a higher pool of customers to build trust.