In an age of Pinterest, Houzz, and HGTV, prospective home remodeling clients are more informed (and opinionated) than ever. As a remodeling professional, your online marketing strategy should be shifting to match your audience's needs.
Before, you competed against a handful of local remodelers vying for the same jobs.
Today, you're competing against the local guys plus do-it-yourself-ers and a growing set of entrepreneurs that are inspired by the growing trend.
So how do you manage to stand out in a sea of competitors and overwhelmed consumers?
You develop an online strategy that aligns perfectly with the audience you're trying to reach.
At High Level Marketing, we've helped dozens of remodeling businesses effectively target the people who will benefit most from their services. In order to get the business you crave, you'll need to employ a few strategies to get you there.
Here's a bit of our 'secret sauce:'
Hook 'em with Content
Your customers need you to be specific. Because today's online searcher is very specific in what they're looking for.
In the industry, we call this 'long tail search'.
For example, instead of "home remodelers Michigan" go with "best kitchen remodeling Midtown Detroit."
The more tailored and thoughtful your content is, content that answers your prospective client's pain points, the more likely it is that Google will find your website relevant - which will land your business in front of the eyes of an audience looking for the services you provide.
We live in a word of visual stimulation.
Instagram, Pinterest, Snapchat, and Slideshows are all platforms that dominate the content we consume. We're visual beings these days.
Words on the page will help drive the traffic to your site, then use images to keep them there and engaged.
Focus on using bright and beautiful photos of your best work on the key pages of your website. Show 'before and after' shots, tell stories with photos, and build trust by showing prospective clients that you're a team of professionals that create beautiful projects.
We all want to do business with other humans, other people. While some companies are technically B2B (business-to-business), in reality we're all B2B (business-to-consumer).
Or better yet, human-to-human.
In the home remodeling world, homeowners are inviting you into their homes to drastically improve their lives.
And like how images help build trust and prove your worth, customer testimonials are an even better sell.
Using testimonials in creative ways (maybe a different one on every page and also on social media) will also boost your credibility to Google if you're using actual Google Reviews.
Stable Foundation for Online Success
Your website is everything these days. It's the foundation for your online success. If you're doing everything right with your content yet you're publishing it on a website that's outdated or poorly design for your type of business, then you're destined for disappointment.
Choose a website design company that understands your industry, your audience, and your goals. Your website should be optimized for search - executed in a way that targets the key areas of your local area.
You could try to build-it-yourself, but, fair warning, it's no longer good enough to just have a website. Your website needs to be responsive and built for converting your traffic into leads.
If you're lucky enough to attract a qualified visitor to your website (someone in your target area looking for your specific services), you need to trust that your website will execute and convert that person into a potential lead.
To convert a lead into a sale, there has to be a quality of yours that sticks in their mind. Let us figure out the ways to show them how you can transform their home in ways they never even imagined.