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How to Grow Your Business Online: 3 Building Blocks of a Strong Digital Foundation

As an expert in the home services industry, you know how imperative a solid, well-built foundation is to the structure and longevity of an entire home. The foundation determines the home's footprint and protects it against changes in the environment and shifts in the ground, and also bears the weight of everything built upon it.

When it comes to marketing your business online, the same principle applies. Investing in a robust digital foundation for your business will protect it against the swiftly changing digital environment and give you the freedom and flexibility to add on, build up, and take your marketing in any direction that best suits your business.

building your foundation

The Building Blocks of a Strong Digital Foundation

A robust digital foundation for any business starts with three key building blocks, a Website, ongoing SEO, and a complete Google Business Listing. Just as there are different foundations for different houses in different environments, your digital foundation will be unique to your business goals, your market, and your industry.

A Strong Digital Foundation Includes:

  1. A Fast, Fully Optimized Website
  2. A Comprehensive Local SEO Package
  3. A Completed Google Business Listing

We developed this proven strategy by growing our own small business online and working with thousands of home service businesses across the country to grow theirs. So, where do the home service marketing experts at High Level Marketing recommend you start?

1. The first building block of a strong digital foundation is a powerful, fast, fully-optimized website.

The strength of your website impacts every aspect of your marketing. 

97% of people start their search for local businesses online.

Your website needs to show up at the top of organic search results. To be more specific, if you want to capture those home service leads, your website needs to be one of the top 3 positions of organic search results (and for emergency services, preferably number one.) 

Where your business ranks on a search results page is determined by a search engine, most likely the Google search engine. That's why it's crucial to your online success to work with a digital agency that keeps up with Google. 

Like many digital agencies, High Level Marketing is a Google Partner with Google Certified experts on every team. Our difference is in our tools and technology

We build websites on our MYCE platform. They're not only fast and responsive, but they also meet Google's newest ranking factors, including the core web vitals.

More importantly, when High Level Marketing builds your new website, you can have peace of mind knowing when a Google algorithm hits, we are moving quickly to update our platform, keeping your business safe from its effects.

Are you ready to dominate search results with a powerful new website?

Start with a FREE Website and SEO Evaluation


2. The second building block of a strong digital foundation is search engine optimization or SEO

SEO drives discoverability. As an integral part of your digital marketing, it can deliver the most consistent, high-quality traffic to your website. 

Search Engine Optimization, or SEO, is not just about including specific keywords and key phrases in your website; that's just one layer. Using keywords and geo targets in your headlines will help search engines categorize your website pages and keyword-rich content will help the search engines understand your business. But it's no longer the key to page ranking.

As you may know, Google considers itself a "recommendation" engine. Its mission is to "organize the word's information and make it universally accessible and useful." Now, instead of just matching keywords typed in a search box to keywords on a page, like other search engines, Google uses machine learning to analyze the search query and determine whether the user is trying to find something, trying to learn something, wants to buy something or is researching something. 

It adds another layer to on-page optimization for SEO experts: understanding and developing page content that aligns with search intent.

And, if you're in a competitive industry like HVAC, plumbing, roofing, or any other trade, you'll need to support your on-page SEO strategy with blogs, link building and backlink management, and localized geo-targeted content. This type of comprehensive local SEO package will give your business the visibility, traction, and traffic it needs to dominate your local market.

3. The third building block of a strong digital foundation is a fully optimized Google Business Profile with positive reviews.

Reading Google reviews is an important step in the decision-making process.

People call the Google Business Profile by many names, like, GMB listing, Google My Business, Google Maps Pack, local listing, etc. Whatever you want to call it, your Google Business Profile is key to getting listed in Google Maps. Typically optimizing your GBP is a function of the SEO team but it is also one of the few SEO tasks a business owner can effectively do in-house.

When your GBP is fully optimized with the correct category, accurate contact information, photos, directions, hours of operation, and linked back to your website, it sends a powerful trust signal to Google. But the most important thing you can do to optimize your GBP is to get Google Reviews.

98% of home service customers read online reviews for local businesses.
57% of those will only use a business with 4 or more stars.

When you're in a highly competitive industry like HVAC, plumbing, restoration, or roofing, you need to include a review management strategy to not only get more reviews but also to respond to them.

You already know the first place most people go to search for a local business is Google. For many customers the review rating is the deciding factor for choosing who they do business with. 

Let us build a robust digital foundation that takes your business to a higher level!

Start with a FREE Website and SEO Evaluation

Penny Mayry
Marketing Manager / Sr Information Architect

High Level Marketing is a National, full-service digital marketing company dedicated to helping small businesses reach their growth goals by providing affordable tools, technology, web design, and SEO services that help them compete online and win.

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