If you own a small business, then you probably know that you need to have a well designed website that makes it easy for present and future customers to find you. If you read our last blog post, then you have a pretty good handle on what you should look for when finding someone to design your site, but the second half of that equation is a little harder to attain. It’s one thing to have a great looking website, but if it’s not easy to find, it does your business no good. If you’re not easily discoverable online, you’ll significantly limit your rate of growth and reduce the probability of long term profitability.
You might be thinking, “I’m a Michigan small business owner. How can a Michigan SEO company help my website compete with bigger brands for top positioning in search engines?” This is a natural question, yet one without a simple, direct answer because search engines like Google are constantly changing how they determine ranking signals. Techniques that produce results today might not work tomorrow, but with the right SEO company in your corner, your website will earn consistent traffic and attract new leads to grow your business. That said, every SEO company isn’t the same. Some provide exceptionally attentive service, while others are just trying to make a quick buck. As you search for an SEO company who will provide the best results for your small business website, ask yourself the following questions.
Are they listening to you?
The best SEO companies know the importance of listening to their clients. There is no gold standard for SEO strategy, so for the same reason that successful methods today may not work tomorrow, what produces results for one small business might not do the same for another. This is why an SEO company needs to listen to the unique needs of you and your customers, as well as the ways in which you’re currently winning new business. By understanding who to target, as well as methods that may already be working for you, an SEO company will be able to create a strategy that is tailored to your unique place in the market and targeted toward leads with real potential.
Are they looking toward the future?
If you’re meeting with an SEO company and they don’t ask you where you see the business in 1, 2, 5, or 20 years, stop the conversation and move on. Effective SEO is built on a long term strategy, so if a company doesn’t ask where you want your business to go, then they are probably just interested in taking your money. The right SEO company will not only help your website rank well, but they will help you gain a better understanding of your market and offer strategies that will help to ensure steady growth and future success.
Will they play an active role?
Developing and carrying out an SEO strategy that works isn’t just a one-time task. You should never hire an SEO company who doesn’t offer services that are aimed at keeping the strategy going month after month and year after year. Your website will see the best results when it’s guided by an SEO company who has a dedicated interest in its success in the long term, so it’s crucial to find a company that is eager to put in the necessary effort it takes to maintain high rankings, even with Googles ever-changing algorithms and ranking signal values.
High Level Marketing is Michigan’s premiere SEO company. Since 2009, we have been serving clients in Michigan and throughout the U.S. with the dedication and attention to detail that it takes for websites to rank high and attract valuable leads that grow business. Contact us today to learn how HLM can help your business grow with an unrivaled SEO strategy and an arsenal of today’s best web design and digital marketing tools.