For HVAC businesses, your local audience is your target market. And chances are, there is plenty of competition in your local area.
Besides offering a superior service that earn you customer referrals, there's a huge opportunity to own the local online market.
Below are a few key areas to focus on; all of which will increase your online reach and likelihood that your website is found by potential customers!
Google My Business (Google Map Listing)
A Google Maps listing makes it easy for customers to gain quick and relevant information, such as where you’re located, when you’re open for business, and a phone number or email address where they can reach you.
As you create your listing, be sure to provide all of the necessary information to complete every field. According to research conducted by Google and research company Ipsos Media, consumers are 38% more likely to visit and 29% more likely to purchase products or services from businesses with complete Google Maps listings.
In 2014, Google made it possible for businesses to link their Google Maps listing to their Google+ page. Google rewards businesses who actively manage their Google+ page, so by regularly adding new content and earning reviews, you can boost the ranking power of your listing.
More than 70 percent of consumer searches on the Internet are for local businesses, so you want to make sure your website is easily found. This is why it’s incredibly important to make sure you are listed in local search engines. Make sure every online listing your business is on contains the correct address and other important contact information. Here at High Level Marketing, our SEO programs take care of most local directories for you.
If you choose to list yourself, here are some great local listings to use: Google Local, Yahoo Local Listings, Bing Local Listings, Localeze, Best of the web, CitySearch, eLocal, Hot Frog, Superpages, Facebook Business Pages, and Yelp.
When looking for an HVAC company, most people trust personal recommendations from their friends or families. However, reviews on local search engines also hold serious weight when it comes to the making a decision on who to hire.
As we mentioned above, make sure your business is listed on local review sites and encourage some of your loyal customers to go and leave you 5-star reviews. And unfortunately, negative reviews will occasionally happen. The best defense against a nasty review is simple: have far more positive reviews than negative reviews out there. In case of a particularly upsetting online review, check out our post “How to Deal with Negative Reviews Online.”
Monitoring and building a positive online reputation should be a strong focus of your small business online marketing strategy. With the ever growing influence of the Internet across all spectrums of society, it’s easier than ever for people to leave their two cents about your company - whether positive OR negative (let’s hope for the former!).
Running an HVAC company is a lot of work, and the last thing you have time for is monitoring your online reputation.
Luckily for you, there are three online tools that are great at monitoring the reputation of your business- and they’re free!
Google Alerts: Google Alerts is one of the most convenient and easy to step-up tools to monitor your brand reputation. Go to google.com/alerts and fill out the search form with your company name.You have the option of filtering what type of media results you would like, how often you would like to be updated with your results and so on. Now every time your brand is mentioned online, Google will alert you.
Social Mention: Social Mention can be a particularly helpful tool, as it uses data from a vast network of online sources. Once you give Social Mention your brand name, it creates a list of mentions and ranks them as positive, negative or neutral. Due to the fact that this platform pulls data from so many sources, the only potential downfall with Social Mention is non-relevant mentions are sometimes listed in your search.
MonitorThis: Last but not least, MonitorThis tracks keyword (in this case, your company name) mentions on over 20 different search engines. Plus, you can set up MonitorThis results to import directly into your feed reader.
Local search marketing is our bread and butter at High Level Marketing. For the past 6 years, we've worked to grow the businesses of our 1100+ small business clients. If you'd like to discuss how we can help grow your HVAC business, schedule a free consultation with one of our online marketing experts!