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How to Choose a Web Design and Development Company

Posted: in Small Business Digital Marketing

Looking for the best web design and development company? Let us help! 

Searching for a new web design company can be a bit overwhelming. A simple Google search for "local web design company" will serve up a page full of paid ads, directory sites, and blogs like this one. 

Everyone at the top of search results promises to be the "best" at whatever service you searched for. 

The truth is, there are a lot of web design and development companies that are really good at what they do. Choosing the right web design company is one of the most important and most strategic designs you can make to grow your business. Why?

 97% of people looking for services start their search for a local business online.

But more importantly, most of those people do not search for local services using a company name. They are relying on a search engine like Google to recommend a list of the "best" fill-in-the-blank service companies in their area. Obviously, Google does not use secret shoppers to make its recommendations. It relies on algorithms. Algorithms that seem to change daily.

That means local businesses with the strongest online presence will win the top search results. This is a huge opportunity for local businesses IF they are willing to prioritize digital marketing and IF they partner with a digital marketing company that specializes in local search engine optimization (SEO).

How do you choose your next web design and SEO company?

The first step for finding your next web design and development company is to take a few minutes to reflect on your relationship with your current web design company.

Since you're looking for tips on choosing your next web design company, we're guessing you're not happy with your current provider or you don't think they can take your business to the next level. Taking the time to really hone in on what's working and what's not in your current situation, will make it much easier to choose a web design and SEO company that best fits your needs.

Ask yourself questions like:

  1. Am I just looking for a new website or does my business really need a full-service marketing agency that understands my industry and has the capacity to plan and drive my entire digital marketing strategy?
  2. How much do I want to be involved in the process? In other words, do you have the time, capacity, or desire to write headlines, service page content, etc, or do I want a digital marketing partner that can provide those services? 
  3. Will I, or someone in my company, be making website updates and writing blogs or will we rely on our marketing partner to do it?
  4. Is flexibility, response time, or communication an issue with my current website company or website CMS (content management system)?
  5. Do I need a website that can integrate with my SMS, online calendar, chatbot, or other 3rd party application?
  6.  Am I spending a lot on marketing but not getting the results I want or expect? Am I really looking for a company that can show me results using real-time data?

Now that you're picturing what you need in your next web design and SEO company or digital marketing partner, how do you choose one?

1. Read Google Reviews

As with any big decision, choosing your next digital marketing partner takes research. For most people, that starts with reviews. Once you have a list of about 5-10 digital marketing agencies, check out their Google reviews. You will likely find a mix of good and bad. With good reviews, it will become very clear what they do well because most people will write about an amazing experience or the one thing they love about working with the company. Bad reviews will help you see how the company deals with critical feedback (or if they ignore it) as well as help you identify issues you are trying to avoid.

2. Explore Websites

Use what you've learned about the companies on your list to narrow it down. Then visit each company's website. Do you like their home page? Does their website speak to you? If yes, check out their portfolio, case studies, success stories, and about page.

3. Request Consultations

Continue to narrow down your list based on what you learn from their websites. It's a good idea to keep a list of questions for each company as you research them so in the next step when you contact them, you'll already have talking points.

4. Ask About Technology

The technology your website is with is essential to your website's success and your happiness with your web development company. Our websites are built on our own MYCE® CMS and powered by our own Footprint™ technology. Our websites are fast, powerful, and fully optimized for peak online performance. They are easy to update, manage leads, and integrate with Google analytics for accurate reporting. They can also be customized to integrate with most 3rd party platforms.

How to Partner with High Level Marketing

To become a client with High Level Marketing, we have to be a good fit for each other.

We have to be confident we can deliver the services you need and meet your expectations.

You have to be confident in our team and trust us to deliver on our promises.

We start with a free strategy session.

Our free strategy session is a quick conversation to get to know you, your business, and your goals.

It includes a free website and SEO analysis

We'll help you understand your local market and where you're positioned within it, compare the strength of your website, your online visibility, and your online reputation to your competition, and give you a straightforward assessment of what it will take to outrank them.

You'll see results we achieved for our clients and we'll deliver a straightforward proposal that shows we understand your business, your goals, and how we plan to achieve them. 

You'll get a demonstration of our client dashboard and see how we report results- including live lead generation.

With High Level Marketing you get a clear plan and transparency in results. You get a dedicated performance manager who is available to answer questions, talk through strategies, and make recommendations. Plus, you get an in-house team of experts working together to drive the results you can actually see in your personal dashboard.

Are You Ready to Take Your Business to the Next Level?

Request Your FREE Website and SEO Analysis

 

Penny Mayry
Marketing Manager / Sr Information Architect

High Level Marketing is a National, full-service digital marketing company dedicated to helping small businesses reach their growth goals by providing affordable tools, technology, web design, and SEO services that help them compete online and win.

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866-313-1508